Creating content in 2021 looks different. Whether I am creating content in El Salvador, Costa Rica, or Guatemala, content creation is evolving with themes, types, and style of content. A great example is Instagram Reels Like a Boss. 2021 started off with travel to Costa Rica. When I returned to Costa Rica in August 2021, I created with travel brands live.
I continued creating content with brands in Honduras in September to November 2021 with my personal and brand content, as well as three brands including Hotel Sandoval, TuriCentro Sandoval, and VeGa Community. My digital marketing and press trips differed across each brand.
Creating content is vision coming to life. It is expressing visually what you want people to tie you and your brand to practically. Whether you have or will travel to Honduras or not, you will find my content creation strategy is relatable no matter where you are in the world. Make sure you follow along with travel to 7 Continents. You will get inspired to create, transform and inspire!
You will be inspired to create content, online courses, global transformational retreats, and your brand.
Whether you are a content creator, entrepreneur, traveler, or brand, you will learn 7 Ways to Create Content Like a Boss in the Honduras Edition.
Background Insights
Just like you, I have a history in creation, transformation and entrepreneurship. For deeper insights into my social media, content creation, and launch history, check out my How to Create Content Like a Boss in Mexico edition.
No matter where you are in your journey with content creation, the Content Like a Boss series will help you with strategy, structure and systems along with the tips, tools and technology to create what you love. You will explore strategy, creation, pitching, social media, blogs, podcasts, courses and launches.
It will help you align the incredible content you create to your freebies library, online courses, events or retreats, and brand consulting.
7 Ways to Create Content Like a Boss: Honduras Edition
In case you missed my latest El Salvador Content Like a Boss edition, check it out!
No matter what industry you are in, type of entrepreneur or brand you are, creating a life, business, and community you love will inspire you to create content.
Travel to Honduras was not even on my radar until May of 2021. I ended up getting a press trip to Honduras, which surprised me and added travel to El Salvador too! Once I knew I would visit Honduras, I knew my dream of freediving in Honduras was coming true!
With content strategy and creation, I knew I would create dedicated blogs and shows for Hotel Sandoval, One Day in Ocotepeque, and Top 10 Honduras, Instagram Reels, and YouTube videos. I left myself open to be flexible on the rest. I never saw business consulting, digital marketing, and a press trip with VeGa Community and recycled containers coming.
My original plan for content creation included blogs, podcast episodes, ideas for social media, videos, and tying to online courses and ongoing consulting.
My Plan to Create Content Like a Boss:
1) Outline travels and content
2) Consider stays and experiences (Hotel Sandoval, Recycled Containers, Tiny House)
3) Outline blogs, shows, and videos with CREATEIT Summit and Mastermind
4) Researching adventures and healthy food experiences
6) Create content weekly on blog, show and courses
7) Share how to create what you love and align to launches
So, 7 Ways to Create Content Like a Boss includes Blogs, Shows, Videos, Instagram Reels, Instagram Posts + Stories, Instagram Videos, and Tying to Online Courses
1 Writing Blogs
31.7 Billion Bloggers in 2020. That tells you and I we are in great company. If you don't have a blog yet, it is a great way to create binge-worthy content that has people coming back over and over.
With almost two months of travel in Honduras, I decided to create over seven blogs on Honduras. I wanted to focus on the history, culture, beauty and experiences in the country, as well as my One Day in Ocotepeque and Roatan, Top 10 Honduras, Digital Nomad, and Content Like a Boss guides.
With each destination, I usually do a One Day and Top 10 series. However, with the nature of experiences in some of the destinations in Honduras, I decided to do two One Day guides on two places, and a Top 10 Honduras guide.
Content Blogs + Shows:
11) 3 Things I Learned About Plant-Based Lifestyle
12) Digital Nomad Recap September 2021
13) 75+ Tools and Resources to Create a Life and Business You Love
14) Content Like a Boss Edition
With blogs, what blogs could you focus on with wellness, marketing, business, and travel?
Keep in mind travel may be local and road trips too!
2 Producing a Podcast
My show, CREATE with Katrina Julia we are nearing 500 episodes and over 10,000 downloads! Years ago, I never would have imagined 400+ episodes. Podcasting is an incredible way to connect with your community. They get to hear your voice and feel like they are in the room with you. It is priceless!
I love to first write my blog, and then record a voice over. Sometimes though, I record a show, then transcribe it to a blog too. In October, I started recording videos and shows first, delegating the publication of the show and transcription to a blog. Its freed up quite a bit of time!
Starting a Podcast for Free Like a Boss is easier than you think!
3 Creating Videos for YouTube
One of the focus points for 2021 and beyond is growing my YouTube channel. As of October 2021, my channel has grown to 200+ subscribers and up to 7,000+ views on some videos.
My channel is not yet eligible for monetization on YouTube. We are getting there.
Currently, YouTube requires 1,000+ subscribers and 4,000 public watch hours. I have found its great to have a mixture of short and long videos, and include covers, pinned links, and I-cards!
With Honduras, I filmed over 25 videos sharing behind the scenes with stays, tours, and adventures.
With every destination, I love showcasing it in a video in less than 60 seconds too!
4 Instagram Reels Like a Boss
I loved creating Instagram Reels Like a Boss in Honduras. I love the short from content, and have found IG Reels fun to create. Here are some of the Instagram Reels I created in Honduras both for my own personal brand, and the two brands, Hotel Sandoval and VeGa Community.
5 Instagram Posts and Stories
I am finding mixing up my feed with Instagram Reels, Posts and Stories, and Instagram Videos being the best combination to increase reach, engagement, and followers.
In Honduras, I did Instagram Posts with swipe files and short videos. I share everything in stories and tag tourism brands on both the posts and stories. I often get reshares from brands and Tourism Boards. I did with Hotel Sandoval, VeGa Community, and @VisitHonduras several times.
6 IG Videos
Instagram loves seeing us create posts, stories, reels and videos. It shows you are actively engaged using the platform in multiple ways. A great way to repurpose videos is to share on both YouTube and IG Videos. Instagram recently changed all to videos short and long-form content. I am still experimenting with these, and see that many creators have these monetizing.
If you have created a video, why not share the video and repurpose across channels?!
On my IG, I have series I have created as well.
7 Online Courses
You want your content to stand on its own across platforms, create community, and monetize your content. At the same time, don't take the content you create for granted. You may align it easily to launch online courses, as well as brand consulting too!
In Honduras, I shared about our CREATION Club Monthly Online Mastermind.
I launched campaigns across Intellifluence, and StarGaze as well (influencer marketing platforms).
I did a pre-launch with Lifestyle Brand course with The Plug generating interest.
With content strategy, creation and sharing, reshape and repurpose your content. According to a SalesForce study, it takes the average person 5+ times to take action. So, don't take it personal when you aren't seen and heard and viral overnight. Anyone that you see now with thousands of views or likes likely put in years of work.
If you are loving my How to Create Content Like a Boss series, Pitch Business Like a Boss to Platforms and Brands, and Automate and Scale Like a Boss in Multiple Ways will take you and your brand even further!
Content Like a Boss in Honduras
Unlike Honduras, creating content like a boss is a journey, not a destination.
Every time I create content, I learn ways to create content, how to share, who to share with, and where to share.
I get inspired with platforms and people all the time. At the same time, I get still and unplug from social media to create my own ideas. Our community teaches me new things too.
Which of the 7 Ways to Create Content Like a Boss is speaking to you first? Are you thinking to expand content strategy and creation with blogs and shows or with videos and Instagram?
Take the actions to walk towards creating content like a boss in Honduras, or wherever in the world you are.
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