• Katrina Julia

How to Create Content Like a Boss in 2021 Costa Rica August Edition


Creating content like a boss looked different in August 2021 compared to prior editions with not only my own content, but helping create content like a boss in Costa Rica with travel brands live!


It's time to help your community create content like a boss online and live too! Whether you help people with travel, wellness, business, or other areas of lifestyle transformation, it's possible for you to learn!


Creating content takes creating and sharing it with others along the way. In the process, you are transforming yourself, content, and business while you inspire others. You will learn insights into creating content like a boss with vision, intention and outlines with my travel to Costa Rica.


Whether you have traveled to places in Osa Peninsula, Costa Rica or not, you will find my approach is relevant no matter where in the world you are! Make sure you follow along with travel to 7 Continents. You will get inspired to create in more ways than one!


Whether you are an entrepreneur, traveler, or brand, these tips, tools and tech will inspire you to create content for social media, online courses, global transformational retreats, and your brand. Before you know it, you will know. how to create content like a boss.




COSTA RICA CONTENT LIKE A BOSS


Background Insights

I get how you feel in every way. I know what it is like to be confused, insecure, and unclear.


2011: Left Corporate (Strategy & Finance Executive role ) barely on Social Media

2013: Start using Facebook for Story Telling and Wellness. Start my Instagram account.

2014: My Wellness & Herbalife business grows 25X on Facebook alone. (not typical, possible)

2015: I begin to figure out my style e.g. lifestyle, wellness, travel for the website & social media

2016: I set up strategy, structure & systems step by step & get training to create online courses.

2017: First round of online courses & social media automation across FB, IG and Pinterest set up.

2018: Set up 12 themes for blog, podcast, and social media & consistent posting.

2018: Launch influencer marketing for lifestyle transformation (>10,000 influencers + 2500% ROI).

2019: Tying all above to IGTV, videos, lives for launches of courses & events with tips, tools & tech

2020: Growing community to over 300+ million in reach while automating & delegating >100+ tasks.

2021: Increasing ongoing work with brands, and my own personal and business brand.



I am sharing this so. you know you are not alone in figuring out how to create content like a boss.


No matter where you are in creating content, the Content Like a Boss series and edition will help you with strategy, structure and systems with launches, pitching, social media, blogs, and podcasts.


It will help you align the incredible content you create to your freebies library, online courses, events or retreats, and brand consulting.


One Day in Osa Peninsula, Costa Rica



Create Content Like a Boss: Costa Rica August 2021 Edition


In case you missed my Costa Rica 2021 edition earlier this year, definitely check it out!


No matter what type of entrepreneur you are or what industry you are in, creating a life, business, and community you love will inspire you to create content.


During my Costa Rica travels in August 2021, I created content for travel brands in Costa Rica, as well as my personal and business platforms on faith, wellness, marketing, business and travel for social media, online courses, retreats, and brand consulting.


Before I left Mexico for my travel to Costa Rica, I created a vision, intention, and outline. I knew this time would be different with creating for three travel brands, and my own brand. I knew I would learn more about priorities, communication, and execution. I stay flexible to allow myself and others to create, transform, and inspire freely.


Cindy with Tropical Escapade, Osa Green Travel, and Rancho Tropical and I communicated back in May during my travel to Tulum, Mexico. Right when I reached out with pitching like a boss, things flowed easily. From the start, I could see how I could help with digital marketing with websites, blogging, and social media; as well as business development with travel agencies, investors and grants.


For my own creating content like a boss plan, I outlined launch, leverage from the brand project for our business development, and pitching brands like NY Times, Lonely Planet, and Matador Network.


My original plan for the travel included ideas for social media, videos, online courses, retreats, and repurposing content for influencer marketing collaborations, influencer management and brand consulting.


My Plan to Create Content Like a Boss:

1) Outline travels and content

2) Consider stays and experiences (Farm, Wellness, Adventures)

3) Outline blogs, shows, and videos with CREATEIT Summit and Mastermind

4) Researching adventures and healthy food experiences

5) Pitch brands like a boss

6) Create content weekly on blog, show and courses

7) Share how to create what you love and align to launches



Content Launches and Pieces:

1) Osa Green Travel Blog Launch + 3 Blogs

2) Cano Island Snorkeling

3) Rancho Tropical Blog Launch + 3 Blogs

4) One Day in Osa Peninsula, Costa Rica and Top 10 Costa Rica Series and Digital Nomad Monthly

5) Press Trips in 2021

6) 75+ Tools and Resources to Create a Life and Business You Love

7) How to Create and Launch a Retreat Like a Boss

8) Cost of Traveling to Costa Rica

9) Content Like a Boss Edition



Content Ideas to Integrate Before to After Travel:

1) Share IG Stories + Lives + Posts + Reels Like a Boss

2) Film Videos for Use for IGTV, YouTube, Blog, and Show

3) Add Videos in Blog Posts + Repurposed Posts

4) Repurpose for Facebook + Instagram + Platforms

5) Pitch Business Like a Boss to Platforms and Brands

6) Automate and Scale Like a Boss in Multiple Ways

7) Tie into Courses, Retreats, Influencers and Brands



It's easy to see how I now set myself up to create content like a boss and help you #CREATEIT with free previews to our CREATEIT Online Summit too!




Keep Palm and Carry On±






Starting Point for Creating Content


A great place to start is when working with a partner or brand, determine their focus to attract their best clients. When dealing with a website, outline an approach to share information that naturally brings people to them.


For your own content, it is the same approach of listing out 3 to 12 things you love to share that create value and inspire others.


The next step is determine where you will share.


Checklist

1 Ideas for what you love to share

2 Platforms are you on now and new ones

3 Why do you want to share

4 What you will use the content for

5 How will you align it to make money like a boss


The next step might involve brainstorming names for your themes, blogs, shows and posts for social media. I've got great examples with our CREATEIT Online Summit, and Creation Club lifestyle transformation mastermind.


For Costa Rica in August 2021, I knew I wanted to help Tropical Escapade, Osa Green Travel, and Rancho Tropical attract nature lovers, avid adventurers, and group travel.


For my own content, I knew I wanted to share faith, wellness, marketing, business and travel. At the same time, I wanted to increase sharing on ongoing digital marketing, press trips, and consulting for brands. I didn't want to drop the ball with sharing One Day, Top 10, and Monthly Recaps on video, blog and show.


While I outlined ideas, titles, and launches, things constantly changed with new insights.


Excited about creating content like a boss....


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Costa Rica Edition: How to Create Content

I'm sharing how to create content like a boss. Content creation involves vision, intention and outlines. At every step, inspiration, execution, and platforms are integrated. At a more detailed level, content creation involves strategy, structure, and systems.


I will share with you insights into vision, intention and outline for my Costa Rica travels in August. You'll learn insights and behind the scenes into the tips, tools and technology I use to create content like a boss.


If you want to know how to #CREATEIT read and listen to my 75+ Tools and Resources.

If you want more, check out our online freebies like the preview to the CREATEIT Online Summit!





Cost of Travel to Costa Rica

 

1. Create a Vision for Content

The first thing I do is create a vision when I create content like a boss. For my trip to the Osa Peninsula, Costa Rica, I knew the sustainable farm and tropical rainforest would be perfect to create content for the brand and my own content.


Whether I am choosing a personal stay via an Airbnb, or considering a brand project or hosted stay, I imagine what type of place I want to stay in, what I want the experience to feel like, how the content will look like, and what I will use it for. I pray. I visualize. I embrace.


Before I even begin to create, I imagine feeling like a boss done with the content.


When you set yourself up for success, there is no way you won't Create Content Like a Boss

I want you to know this is a result of years of transformation inside and out.


I believe transformation is required to create a life and business you love.

Creating, transforming and inspiring is limitless.


So are you.


Here is a helpful list to help you create a vision

Visualize how you feel creating, shooting, filming

Determine where you want to shoot or film

Identify themes and areas you focus on

Integrate content naturally into where you are staying







2 Get Clear on How to Create Content

The more you increase clarity, the easier it is to create content like a boss. You will have a never ending list of ideas to create.


My purpose is to help you create a life, business and community you love.


For Costa Rica, I wanted you to see, feel and believe creating what you love is possible for you too.

I am clear about speaking to side-hustlers, entrepreneurs, and travelers who want to create a life and business they love.


I imagine brands I want to partner with on wellness, media, lifestyle and travel. When I speak, I don't speak to everyone. Not everyone is open to or focused on creating what they love. Additionally, I may not be the best guide or platform for them. Working with Tropical Escapade, Osa Green Travel, and Rancho Tropical is a dream come true!


Cindy is the best type of entrepreneur and business owner to work with. She is flexible, willing to learn, and takes extreme ownership and pride in her work and her brand. Not only that, but she is deeply passionate about the planet being a sustainable farm and tropical rainforest owner.


Consider what you represent, who you want to work with, why you are creating content, and what platforms you are creating for. I knew I was creating content for sustainable travel brands, as well as blogs, shows, social channels, communities, and online courses.


These are the things I think about when I am launching a blog, creating videos, thinking of ideas for Instagram Reels, and aligning to launches for courses, retreats, and brand consulting.


This is what I think of when I am inviting you to create in our community online and live.


Years ago, I experienced many fears and challenges with money. I have grown a lot.

At the same time, I am and always will be a work in progress.


Here is a helpful list to help you get clear

Who you have in mind that you are creating for?

How do you want people to feel when they connect with you?

What platforms are you creating on and for?

Why are you creating content?


Before arriving in Costa Rica for the third time and all during travels, I shared and created value for social, courses and retreats. I imagined how this content helps you create a life, business and community you love.





Take a peek at 7 Instagram Reels Like a Boss


 

3. Outline for Content Like a Boss

Outlines for your content help you feel like a boss before you start creating content.

No matter where I am in the world, I constantly create.


This week alone, I finished up the month long project in Osa Peninsula wrapping up 2 blog launches, SEO improvements, press releases, social media enhancements, Airbnb experience, and grant and travel agent research.


While working onsite with the travel brand, I completed 12+ pitches to brands, online campaigns, six blogs and shows from Mexico travels, and five blogs and shows related to my travel in Costa Rica.


When you are creating your outline, consider platforms, purpose, and timing.


Examples for Costa Rica Included:

1 Website SEO, Blog Launches, and Social Media

2 Instagram Reels, IGTV, Stories, Posts

3 Blog & Show & Tying to Social Channels

4 All of the Above & Course/Retreat/Brand Launches


Instagram Examples



Instagram Examples Costa Rica


With Costa Rica Travel, I created Content Like a BOSS:

1) Sharing stories, reels, videos and lives on Instagram

2) Filming face to face and behind the scenes

3) Helping brand launch blog, refine social media, and business

4) Creating videos for YouTube, Summit and Mastermind

5) Including videos in the Blog & Podcast

6) Planning my Instagram Feed & being spontaneous

7) Photos & Videos for Future Posts on Courses, Retreats, and Launches