• Katrina Julia

7 Ways to Create Content Easily When You Travel

Updated: Oct 26, 2019

Do you get excited by traveling locally or globally and creating content with social media? Or, maybe you clicked because you know you want to create content easily when you travel. To get ready for the 7 ways, I want you to think about what you love to share and create? What types of travel experiences do you love? What type of content do you create without even thinking for social media?


How do you share what you love?

Do you outline a plan to create content?

Are you flexible in your creativity?

How do you mix up your travel experiences?

When do you feel like sharing the most?

What channels do you love to share on?

Do you share in various ways?

How do you repurpose your content?

Are you using simple tools to create and edit?


I get how you feel in every way. Once you read this article, you will look at creating content for social media in a whole new way. Here, I will share 7 Ways to Create Content Easily When You Travel.







Background

Eight years ago, I "woke" up.


My transformation story continues to be written.


Over the last eight years, I went from:

Fear to Faith

Self Hate to Love

Corporate to Calling

Bondage to Freedom


Step by step, transforming my health, business, travel, time, and wealth. I lost over 55 lbs (with Herbalife Nutrition, competing in fitness shows and setting up tools), my business (integrating health, wealth, and biz with tips, tools and tech), and my wealth step by step including decreasing spending over 50%.


Most importantly, I transformed and continue to transform my mind which continues to result in inside out transformation. I feel more love and joy than ever.


Disclaimer: avg person who consumes Herbalife loses .5 to 1 a week with healthy active lifestyle.


A lot of my background education and experiences include over 7+ industries that did not involve social media or content creation for online channels at the time. As a result, when I became a lifestyle entrepreneur in 2014, all that changed. As many of you know, lifestyle, transformation and travel are ripe for social media and influencer marketing.


From 2014 and beyond, I got to immerse myself in lifestyle transformation, entrepreneurship, and digital marketing. I dived into personal branding, social media, and influencer marketing for lifestyle transformation and entrepreneurship. I invested time and money to learn videography and blogging. I continue to learn in every way.


Some results include: personal branding for social media, this website, and Katrina Julia site. Increasing media to over 25,000 reach on the personal side and over 200MM with influencer marketing in lifestyle transformation. I've hosted hands on workshops during our retreats and for brands on social media. You may love our social media free webinar via our freebies library or programs page at the top.


Here's What You Need to


Create Content Easily When You Travel


In the 7 ways to create content easily when you travel this is about transformation, inspiration and action. It is about reframing your mind to share with the joy of creation. Too often, we get caught up in overwhelm or perfection vs. simply sharing and enjoying your life.


When we don't set an intention of joy and sharing, it is easy to get caught up in procrastination or perfectionism. Think about it. Either of these, leads to not sharing or taking forever to share an experience. Worse yet, sometimes we get caught up in the metrics of a platform vs. simply creating content and sharing. It's not that metrics aren't important. They are.


However, we don't control a platform. Platforms are constantly changing their algorithms. Keep first things first. Focus on creating content and sharing it. Second, have a pulse or idea on what may be happening with a platform to be strategic. However, don't stop creating and sharing. Ultimately, social media is social. The platforms always reward those that share quality content over time.


It is important to get clear on what we truly want in life and to go ALL in. How could you have more joy? In what ways could you share your gifts, talents, and abilities? Could you imagine time, location, and financial freedom? All of it possible with a vision, goals, and consistent aligned action over time.


The 7 Ways to Create Content Easily are what I practice all the time personally, I constantly learn more ways to create content easily.






7 Ways to Create Content Easily When You Travel


We're sharing 7 ways to create content easily when you travel. Content creation includes planning, photography, Instagram, stories + lives + IGTV, videography, blogging and repurposing. When you have an intention combined with strategy and flexibility, creating content is simple like blending a shake.


I will share with you tips, tools and technology as well as my own insights and results in different areas. I will share real-time how I approached my latest trip to New Orleans and attending Herbalife #1 Global Nutrition - SuperBowl event - Extravaganza.


These 7 Ways to create content will transform how you think about creating content. You will create content simpler and easier than ever before.



New Orleans: French Quarter
New Orleans: French Quarter


 

1. Make a Plan


When you want to create content, it's important to think about what you want to experience first. As you think about the experience, consider ways to share it before, during, and after. I recently traveled to New Orleans for our annual Herbalife #1 Global Nutrition even. Before, I left I outlined a plan to create content easily.



My Plan:

1) Outline experiences I wanted

2) Deciding to go two days before the event started

3) Researching scenic highlights

4) Googling awesome and healthier food options

5) Choosing an unique experience to share

6) Reviewing the agenda for our event

7) Setting intention for event and ways to share



Content Piece Ideas for Blogs:

1) This one that you are reading!

2) 7 Reasons to Attend Transformational Events

3) One Day in New Orleans: Transform + Travel in New Orleans, LA

4) 3 Ways to Create a Life and Business You Love



Content Ideas to Integrate Before to After Travel:

1) Share IG Stories + Lives

2) Film Videos for Use for IGTV, YouTube

3) Add Videos in Blog Posts + Repurposed Posts

4) Repurpose for Facebook + Other Channels

5) Add Blogs to Medium, Bloglovin, and LinkedIn


I decided I wanted to go on an early flight. I wanted to have a full day to explore the city. I reached out to some hotels and brands that aligned to lifestyle to collaborate. However, with 30,000+ people coming into the city for our nutrition event, I knew this would impact the responses. I still chose to practice and got favorable responses for the future. Win!


I continued to research for a place to stay that was economical and had rave reviews. I found an awesome hostal - Quisby (less than two years old) that is super cute and walking distance to both a street car and the dome (where our training was held). Here is a coupon for you to use for first time Airbnb stay.


The last time I stayed at a hostal was in Vienna when I was in grad school in 2002. I went with my brother, Alex when he was starting college overseas. As a result, I knew the hostal could be a great experience and remind me of college. I knew I could have great roommates. I knew it would be humbling as well.


The pictures of the hostal don't do it justice. The Quisby team is super friendly, the lobby beautiful, and the rooms super clean. My roommates were awesome. I even met a new friend - Yuliett - who came for the Herbalife Global Nutrition event as well. We experienced the city together.


Years ago, I was economical with other people's money. With travel, I had many experiences where the company paid for travel. As a result, I often had first class travel and stays. I didn't get to learn to be economical with my own money regularly. Over the last seven+ years, I've learned to be increasingly diligent and faithful with my own money both personal and business.











Second, I decided I wanted to go visit Jackson Square and French Quarter during the day. Each time I visited New Orleans in the past, I visited at night. I haven't consumed alcohol now in >5 years. I knew this time I would have a different New Orleans experience.


I knew I wanted to take a Street Car and go to the Garden District. I've been to New Orleans countless times. However, in the past I had a car each time I visited. I felt like it would be a cool experience.







I make it an intentional choice to travel healthy. I bring Herbalife Nutrition with me each time. Before I go each time, I research food places that have healthier options. I decide how I will move. For New Orleans, I found Tableau a restaurant right next to Jackson Square with a balcony.


I found they had crab, which I love. I love that they have seafood gumbo. I ended up getting both my first day! I decided I wanted to film a short video of highlights and behind the scenes.








The last part I researched for my first day in New Orleans was an unique experience. I love street art with bold and bright colors. I love visuals like many of us. I love it for the cultural experience and the insider insight it gives you to the city as well.


I found a super cool experience on Airbnb of a NOLA Street Art Walk. When I reached out, I got a response from Carlos (one of the hosts almost immediately). He is super helpful. You can tell they love what they do. I ended up touring through the 4th ward with their host, Tyler.


If you go to New Orleans, I highly recommend you take the Art Walk tour. You will learn things about the culture, city and people you likely will not learn otherwise. Here are some highlights of the tour behind the scenes of the NOLA Art Walk. Some of my favorites included the cultural insight I learned, and the mosaic street art.


New Orleans Art Walk via AirBnb
New Orleans Art Walk via AirBnb

It is easy to see how in my first day I had experiences (and content) to last me weeks, if not months. As I explored, I shared in stories behind the scenes. For example, when I traveled I took shots that I shared in stories and on my Instagram feed. Then, when I got to the hostal I took shots with my Canon EOSM100 and my iPhone that I posted in stories. Later, I posted a short video on IGTV with highlights.


When I explored the French Quarter and Tableau, I shared on stories I took photos and recorded video for later use for social media and the blog posts. I recorded the story video of my prior travels to New Orleans.




New Orleans: Art Walk
New Orleans: Art Walk


I took the same approach during the NOLA Street Art Walk. For the Herbalife Global Nutrition event, I knew Day 1 is recognition, Day 2 is company insight, information and education, and Day 3 is leadership and development. I shared behind the scenes as the day went on to showcase the inspiration, innovation and information. The feeling behind it all I wanted to convey is "you should be here too".


In general, the current approach I use with content creation includes sharing real-time in stories and lives, taking photos and videos for later use for social media + blogs.







By having the ideas upfront of the intentional posts, it becomes easier to create content that aligns.

It saves massive amounts of time because you already know what you are creating. If you love this, you will love our free Social Media in a Day Webinar or posts on our blog on Smart Social.


 

2. Basics for Photography


Do you set up for success with photography? Do you think of fun and creative shots? Do you have a selfie stick or tripod? These are all ways I started to simplify photography years ago. For example, for years I simply used my iPhone with the timer and a tripod. I upgraded and added in my Canon in 2018.


Even when I upgraded, I chose a simple camera with a flip screen and WiFi. This way even when I traveled alone it would be simple. I wanted shots to be ready to post. I wanted to show others how they could do quality shots themselves do simply and easily.


I know that many that are photographers use add-on equipment, editing tools and software. I understand that is their focus and profession. I've used professional photographers like Brett Seeley, Glamour Shots and Leo Parias to name a few. I've learned a ton from each and every one of them on approach, composition, and personal branding.


The intention I had behind shooting with photographers is to have a purpose to learn and expand. I look at it as an investment and a real-time class. You will notice many of their shots on my bio and personal Katrina Julia page, as well as our travel pages.



Costa Rica: Credit - Leo Parias
Costa Rica: Credit - Leo Parias

However, as a lifestyle entrepreneur, I knew I wanted to learn the differences in approaches and photography with fitness, food, and lifestyle initially. I wanted to learn with the intention to teach basics for photography for entrepreneurs that may or may not get professional photographers. I wanted to equip and empower others to learn the basics of photography for their brands and social media.




To wrap it up, with photography, start with your phone. Think of the styles of shots you want. Invest in a tripod. Study the work of others you admire in your area of themes and branding. Practice. Upgrade. Repeat.



3. Be a Videographer


When we make a decision to create content, a variety of methods comes to mind. As I observed experts with video like Brendon Burchard and Chalene Johnson years ago, I knew I got a chance to learn. I love how personal they are in sharing their stories and information.


I invested in both of their programs. I learned a ton on communication style and online education delivery by both being in their programs online and attending live events. I applied the same approach of observe, apply, invest, learn, and practice.


I love how videographers like Ashley Renne and Weekend Voyagers share stories, travel, and lifestyle. I began to learn and merge the approaches. Ashley and Weekend Voyagers attended our Cuba Retreats. Having them at our retreats was like a video bootcamp on steroids in every way. Weekend Voyagers created our Cuba transformation retreat video, as well as several of our initial videos - such as our freebies - in How Passion + Purpose = Profits - in Cuba. I am super grateful.