• Katrina Julia

Influencer Marketing: How to Increase Your Online Presence Like a Boss

Updated: Nov 3, 2020

(and Collaborate with Brands & Influencers Along the Way)

Whether you are a side-hustler, entrepreneur, and a brand, increasing your online presence is on your mind more than ever.

According to Business Insider, brands have invested billions in influencer marketing annually. While the biggest focus for influencer marketing campaigns is historically Instagram, it isn't the only online platform to increase your online presence.

Did you know podcasting insights recently shared growth to over 200 million listeners in 2020 alone? Podcasting is a great way to engage your community with long-form content, as well as repurpose your blog content. Speaking of blogging and related social media platforms, Pinterest drives traffic and sales with visuals and binge-worthy content.

Pinterest has over 300 million users with over 80% being women with decision making power based on a study done by Sprout Social. Let's not forget about LinkedIn with over 600 million users focused on connecting with business & brands.

While it may be easy to focus influencer marketing on Instagram, it's wise to consider other platforms and/or a multi-platform approach to increase your online presence.

As a multi-passionate entrepreneur, I recognized the power of storytelling and results on Facebook and Instagram, and reached 25x sales in less than one year in 2013-2014. Immediately, I saw the potential of creating a community of influencers, bloggers, and social media gurus across platforms.

Since then, I and we received Top 4 Integrative Marketing Campaigns for working with >15,000 influencers on over 7 platforms, creating our own influencer marketing platform, reaching over >300 million monthly, and >3000% ROI with short to long term lifestyle, wellness, online, and travel campaigns.

Increase Your Online Presence

In my journey with social media and influencer marketing, I've learned How to Increase your Online Presence Like Boss includes podcasting, blogging, Pinterest, LinkedIn and Instagram.

While some entrepreneurs and influencers may focus on one to two of these platforms, I've discovered how combining a multi-platform marketing approach to increase our online presence has more benefits than you may imagine.

Not only that, but some of the best digital marketing experts tips to help you increase your online presence.

Photo Credit: Brett Seeley

Start and Grow a Podcast