💡 100 Creators. 100 Lessons. Here’s What You NEED to Know 👇

As a multi-passionate creator and CEO, I’m always exploring new ways to align purpose, passion, priorities, people, and profits—not just for myself, but to help other creators rise too.

I Asked 1,000+ Creators

I turned to thousands of creators on Featured.com—from digital nomads and influencers to course creators, coaches, and entrepreneurs—and asked:

✨ What is one tip you’d give your past self when you were just starting out as a creator?

✨ As a Creator and CEO, what is your #1 weekly priority—or Top 3—and why?

💡100 Creators. 100 Lessons. Here’s What You NEED to Know👇

From aspiring creators to full-time CEOs, they didn’t hold back. These brand builders, educators, and thought leaders shared their real, raw, and ridiculously helpful lessons—covering everything from mindset shifts and monetization to wellness and wealth to systems and scaling.

Many reflected on how their focus has evolved—from chasing content trends to creating impact, influence and income as creators. The insights were 🔥.

From aligning their wellness and wealth to simplifying their workflow to leveraging AI, building brands, and creating life on their terms—these creators are living proof that creating a life and business you love is possible.

Whether you're just getting started or scaling to six and seven figures, this roundup is packed with 100+ tips to help you CREATEIT Like a Boss.

Let’s dive into what creators around the world have to say.

💡 Mindset & Energy

"Your content is the engine, but your energy is the fuel."

– Georgi Petrov, CMO, AIG MARKETER

"Don’t wait for perfect—post messy."

– Natalia Lavrenenko, UGC Manager, Rathly

"Start with consistency, not reach."

– Timothy Burgin, Founder & Executive Director, Yoga Basics

🪞 "Act from day one like you're already where you want to be. "

Colleen Sims, Travel Blogger

If you're starting out as a travel blogger or content creator, treat your platforms--especially social media and email--as if you already have 10,000 followers.

Set up your email list early and send those first emails, even if it's just to your friends and family. You'll sharpen your writing, you're your voice, build your confidence, and be ready when your audience grows.

Put the systems in place now, at the start, that you think you'll need in year two or three--things like content calendars, email sequences, and regular audits. It's so much easier to build good (best) habits from the start than to have to undo a tangle of poor practice later! Start as you mean to go on--you'll thank yourself later. And I wish someone had told me this when I started because I'm still unravelling some things!

"Your time isn’t the real bottleneck—your mental fuel is."

– Patrick Beltran, Marketing Director, Ardoz Digital

If I could go back and tell my creator-self one thing, I'd say this: learn to scale your energy, not just your content.

Everyone talks about batching, automating, or outsourcing, but if your head's fried from context switching all day, you're going to burn through your bandwidth before you even see results.

I started blocking off full days for content creation and separate days for strategy, ops, and admin.

So, here's the deal: your time isn't the real bottleneck but your mental fuel is.

If you treat every hour like it's equal, you'll run in circles and wonder why you're exhausted.

But if you treat your best energy like prime real estate, you'll get twice the work done and still have bandwidth for your audience.

That mental shift saved me from burnout and helped me grow smarter, not faster.

"Burnout isn’t worth any number of followers or likes."

– Yarden Morgan, Director of Growth, Lusha

"It’s not a sprint—it’s a marathon."

– Dr. Edward Espinosa, Owner, OptumMD

My top wellness tip is to treat your creator business like a marathon, not a sprint: block out 30 minutes daily for physical activity and stick to it like you would any other important meeting.

"Guard your energy like it’s cash."

– Chris Brewer, Managing Director, BestRetreats.co

Before I kicked off BestRetreats.co, I chased every idea--$500 on Google Ads that flopped, 20 hours on a fancy logo that didn't sell. Burned out in six months, revenue stuck at $200 monthly.

Then I cut the noise--focused on vetting retreats, one blog a week, $100 ads only on winners.

By 2024, traffic hit 1,000 monthly, revenue climbed to $5k yearly--80% from saying no to fluff.

Wellness isn't just meditation and yoga; it's keeping your head clear to build wealth.

🎯 Purpose & Passion

"Create from your core, not from the algorithm."

– Patty Mooney, Producer, San Diego Video Production

"Don't build for an algorithm. Build for a future version of yourself you'll be proud of." – Tom Sargent, Founder & CEO, Marketing with Tom

"The greatest gift we give isn’t execution—it’s vision."

– Cole Mays, Founder, Neuma Creative

I spent my early days as a designer chasing approval instead of impact. I'd ask "What do you want?" instead of "What do you need?"--there's a world of difference between those questions. Then I stumbled across a quote from Brian Collins': "A good designer helps a company get where they want to go. A great designer pushes them to where they should go." It hit me like a wave, to be great we have to offer something our clients don't even know exists.

People don't hire us because they've got it all figured out. They reach out because they're stuck, because something feels off but they can't put their finger on it. They don't need someone to follow their every instruction, they need someone who sees possibilities they haven't imagined yet.

The day I finally trusted my imagination instead of my fear was the day everything changed. When I started gently challenging assumptions and offering unexpected solutions, clients didn't run away--they leaned in closer.

They trusted me more, not less. The greatest gift we give isn't execution--it's vision. Not just seeing what is, but what could be. When you honor that gift, you'll find yourself doing work that matters, for people who value it, in ways that light you up from the inside.

"Build a life you don’t need a vacation from—and let your content grow from there."– Isheeta Borkar, Owner, Travelicious Couple

"Being an expert doesn’t mean you stop being a student."

– Isheeta’s husband, Travelicious Couple

"Appreciate the process—not just the outcome."

– Spencer Romenco, Chief Growth Strategist, Growth Spurt

“A year ago, I was still chasing hustle. Today, I chase purpose.”

– Gina Stockdall, Nonprofit Marketing CEO, Marilyn Jeanne Designs, LLC

My weekly top 3 priorities are:

1. Protecting my creative time like it’s sacred – Because strategy without soul is noise. I carve out time to create, design, write, or dream—even if the world’s on fire.

2. Pouring into people, not just projects – Whether it’s my team, clients, or my community of faith-based leaders, I show up with intention. People matter more than perfection.

3. Making mission-driven moves, not fear-based ones – I’ve learned to trust God with the outcome and lead boldly. Every week, I ask: Does this align with the mission of Marilyn Jeanne Designs to empower, equip, and glorify God? If not—it’s a no.

“A week well spent is not measured by how much you do.

It is measured by how much trust you earn and keep.”

– Sahil Gandhi, Co-Founder & CMO, Eyda Homes

As a CEO, my weekly priority is to stay useful to people who already trust me. When I started, everything felt urgent—publish more, launch faster, move louder. I mistook speed for progress. Now, I know better.

My top three priorities are simple:

1. Solve a real problem – I take one core idea and make sure it helps someone. If it’s just there to sound smart or go viral, it’s useless.

2. Protect my calendar – Every unnecessary meeting or brainstorm is a leak in the system. I guard my time for meaningful progress.

3. Double down on trust – I focus on one relationship that already matters instead of chasing new ones. Growth happens where trust already lives.

   
   

The biggest difference from when I started? I stopped trying to be everywhere. I focus on being essential—where it actually counts.

“If it’s not aligned with impact, income, or inspiration — it’s a no.”

– Jon Kozesky, President, Jon Thomas Consulting

As a creator and 2x Inc. 5000 CEO, my #1 weekly priority now is alignment — making sure every piece of what we're building, from content to community to partnerships, aligns with our purpose: helping people create a life and business they love.

My Top 3 Weekly Priorities:

• Purpose-Driven Strategy – I start each week reviewing our goals and asking: does this move the mission forward?

• Serving the Community – I make space to serve before selling—on social, coaching creators, and curating experiences. That’s where real trust and transformation happen.

• Storytelling That Converts – I share stories, behind-the-scenes, and value-packed content that resonates deeply. People don’t buy programs—they buy results and relationships.

When I first started as a CEO, I thought hustle was the secret. Now I know that clarity, connection, and consistency build something meaningful—and sustainable.

“As a creator and CEO, my #1 priority right now is to ensure that my work is impactful and meaningful, both for my clients and my audience.”

– Claudia Scheffler-Perrone, CEO / Coach, Killer Press

Over the years, my focus has evolved from building a broad online presence to delivering deeply transformative experiences. I’ve learned that real impact doesn’t come from being everywhere—it comes from showing up with intention.

Now, I prioritize personal connections and create tailored, values-aligned content that reflects who I am and the change I want to make. The goal is no longer visibility for visibility’s sake—it’s impact with integrity.

“We're not in the business of just movement —

we're in the business of meaning.”

– Danielle Beattie, Director of National Marketing, Studio Three

“The choices you make today—from the toys your child plays with to the experiences you expose them to—have a lasting impact on their development.”

– Mona Hovaizi, Founder & CEO, Gaux

Our focus at Gaux is on intentional, travel-based learning—encouraging curiosity, creativity, and resilience through hands-on, real-world environments. Research shows this is far more beneficial than passive, screen-based alternatives.

You don’t have to travel the globe to spark growth. It’s about choosing toys, experiences, and routines that nurture imagination and social skills in everyday life.

For parents and creators alike: investing in meaningful, stimulating environments builds a foundation for lifelong learning.

“My number one priority is ensuring that the educational toys and products we design meet the evolving needs of both children and parents.”

– Justin Abrams, Founder & CEO, Aryo Consulting Group

This priority has shifted over the past year. Early on, my focus was launching the business and building a product lineup. Today, I prioritize continuous improvement—refining based on real feedback and ensuring every toy we design supports children’s learning through safe, interactive play.

Top 3 weekly priorities:

1. Product Safety – Parents trust us, so safety is non-negotiable. I ensure every material and feature is age-appropriate and thoroughly vetted.

2. Educational Impact – Each toy is designed to support cognitive, emotional, and social development—learning through hands-on play, not screens.

3. Travel-Based Learning Integration – I champion screen-free exploration, building sensory activities and real-world learning into product design.

   
   

As a new CEO, I was once chasing exposure and reach. Now, I’m laser-focused on creating meaningful, safe, and growth-centered experiences. Real learning comes from real interaction—whether it’s a toy, a travel experience, or the conversations they spark.

Advice to parents and creators: What you design—and how you deliver it—shapes lives. The most lasting success comes from building with purpose, not just speed.

🧘 Wellness & Balance

You didn’t start your creator business to burn out. These creators remind us that rest, boundaries, and wellness aren’t luxuries—they’re part of the business plan.

– Dhari Alabdulhadi, CTO and Founder, Ubuy Germany

"Break every 90 minutes—your brain will thank you."

– Andrew Dunn, Vice President of Marketing, Zentro Internet

"No-screen Sundays changed my creator flow."

– Lori Leonard, Chief Medical Officer, Mindset & Body Reset

As a healthcare provider who became a content creator, I learned that protecting your mental energy is just as important as creating content. I started blocking off 'no-screen Sundays' and daily meditation breaks, which actually helped me produce better quality work and maintain my enthusiasm.

When I skipped these breaks, I noticed my content felt forced and my anxiety increased, so I now treat these wellness practices as non-negotiable parts of my creator routine.

"Sharpen the saw—before you burn out."

– Joaquin Calvo, Director, Comligo Spanish

"Mental health is a business strategy."

– Aja Chavez, Executive Director, Mission Prep Healthcare

“Now I spend at least 4 hours every week personally reviewing customer testimonials and meeting with our product development team to ensure we're truly solving women's everyday health challenges.”

– Kimba Williams, CEO & Co-Founder, KUSHAE

Being a CEO of a women's wellness brand, I've learned that my top priority now is deeply understanding our customer feedback and using it to improve our products — something I wish I'd focused on more when starting out. Last year I was caught up in expansion plans, but now I’ve shifted toward product impact and long-term trust. It’s not just about scaling — it’s about solving real health problems that matter.

“Energy is the leading indicator. If the team feels energized, ambitious, and safe to stretch themselves, good things tend to compound naturally.”

– Derek Pankaew, CEO & Founder, Listening.com

When I first became a CEO, my top priority was honestly just keeping the plane in the air—cash flow, survival, hiring, patching leaks. It was 90% reactive, 10% strategic. Every week was basically firefighting.

Now, my top three priorities are:

1. Setting the Emotional Tempo – I check the “emotional weather” every week. How does the team feel? Are they safe, ambitious, energized? Strategy fails without spirit.

2. Ruthless Subtraction – Every week I ask, What should we kill? Meetings, features, internal stories—we strip away the excess to stay fast and focused.

3. Protecting Strategic Patience – I actively guard the space for long-term thinking. Not every decision has to serve next week. Some must serve next year.

   
   

A year ago, I was playing defense against collapse. Now, I’m playing offense with the long game in mind—building a company that stays alive because it’s alive internally, not just externally.

When I first became a CEO, my top priority was honestly just keeping the plane in the air. Cash flow, survival, hiring, patching leaks — it felt like 90% reactive, 10% strategic. Every week was basically firefighting wrapped in slightly nicer words.

Fast forward to now, my weekly priorities have shifted hard. I'd break it down into three: 1. Setting the emotional tempo. Most founders obsess over setting OKRs or strategy, but honestly, energy is the leading indicator.

If the team feels energized, ambitious, and safe to stretch themselves, good things tend to compound naturally. If they feel burnt out or aimless, no amount of strategy will save you.

So now every week, I ask:

1 "How's the emotional weather around here, and what's one small thing I can do to make it sunnier?"

2. Ruthless subtraction. Earlier, I thought my job was to add — add features, add ideas, add initiatives. Now, every week I spend serious time asking,

"What should we kill?" Whether it's features, meetings, processes, or even internal stories we tell ourselves, subtraction is where clarity lives. It's how we stay fast when we should be drowning in complexity by now.

3. Protecting strategic patience. In startup life, there's this constant hum of impatience — like you're one missed week away from losing the whole race. It's intoxicating and exhausting.

Now, my job is to actively protect the patience needed to build foundational things the right way, even when short-term pressure screams otherwise.

Every week, I make sure at least a few decisions prioritize "what's right in a year" over "what looks good next week."

If I had to sum it up: a year ago, I was playing defense against collapse. Now, it's about playing offense with the long game in mind — building a company that stays alive because it's alive internally, not just externally.

“My #1 weekly priority now as a creator and CEO is intentional visibility—showing up authentically through my blog, social content, and aligned collaborations.”–

Mariyam Abid, Founder, Beautyholic

My top 3 priorities are as follows:

1. Creating soulful, impactful content that blends value with my personal charm.

2. Engaging with my audience consciously. That means replying to DMs, emails, and comments 3 times a week to establish a genuine connection and trust.

3. Staying energetically aligned and making sure I feel calm, confident, and focused, without burning out. I balance creative flow with practical action, and it lets me enjoy my work and still get big results.

   
   

   “My #1 priority right now is maintaining alignment between my values, business growth, and the wellness of my team.”

   – Tayelor Kennedy, Wellness Expert & Entrepreneur

   
   

   As my business continues to scale, ensuring Holistic 360™ stays rooted in authenticity and purpose has become essential. A year ago, I was focused on mechanics — growth, expansion, logistics. Now, I prioritize alignment — refining systems while protecting the soul of the brand.

   
   

   My Top 3 Weekly Priorities:

   1. Empowering My Marketing Team — Delegation, mentorship, and growing internal leadership help keep the brand strong without losing direction.

   2. Innovation in Wellness and Beauty — I bridge ancient practices like Ayurveda with modern science to provide real value and stay ahead in a competitive space.

   3. Community Engagement & Education — From live events to digital courses, I make space to teach, connect, and empower from the inside out.

   
   

   Financial success matters — but not at the expense of balance, wellness, or purpose. My advice to aspiring creators: grow with alignment, not just ambition. That’s how you build something that actually lasts.

   
   

As a creator and CEO, my #1 priority right now is maintaining alignment between my values, business growth, and the wellness of my team.

This has become even more crucial as my business continues to scale, ensuring that the foundation of Holistic 360tm remains rooted in authenticity and purpose. I've learned that everything from branding to customer relationships flows naturally when you're aligned with your core mission.

A year ago, I was more focused on the mechanics of growing my business, whereas now, it's about refining my processes and protecting the integrity of what I've built.

My Top 3 Priorities right now are: Empowering My Marketing Team: As a growing business, my focus has shifted towards delegation and mentorship.

I've learned that building leadership within my team is just as crucial as my work. Investing in people who share the brand's vision allows me to focus on strategic growth while ensuring the operations remain efficient and cohesive. Innovation in Wellness and Beauty:

I'm continuously exploring ways to integrate new wellness practices and stay ahead in the industry, especially by bridging ancient traditions like Ayurveda with modern science-backed beauty treatments.

Innovation is key to staying relevant and providing real value to my clients. Community Engagement & Education: Over the last year, I've realized that creating a space for connection and learning is vital to my brand's longevity.

My priority now is engaging with my community and empowering them through educational content in person and digitally. Whether through courses, live events, or sharing insights via my platform, I aim to inspire others to embrace wellness from within.

A year ago, my focus was solely on growing my brand and product offerings and reaching more customers. As a CEO, I've learned that maintaining work-life balance, team health, and client empowerment is just as important as financial success.

These shifts in priorities have allowed me to build a more sustainable, purposeful business model that thrives on long-term growth rather than just short-term wins.

For aspiring creators, my advice is simple: Prioritize authenticity and growth with purpose. It's not just about the end goal; it's about aligning your business and creative pursuits with what truly matters to you. Only then will you build something lasting.

"My number one weekly priority now in 2025 is ensuring every retreat center we list meets our safety and authenticity standards."

– Chris Brewer, Managing Director, Best Retreats

This means personally overseeing the vetting process—checking certifications, calling shamans, and sometimes visiting centers myself. I do this because trust is everything in the wellness space; one bad experience can tank our reputation.

A year ago, my focus was more on growth—adding as many retreats as possible to scale fast. But I learned the hard way after a center in Brazil slipped through with fake credentials, and a guest had a rough time. Now, quality trumps quantity every time.

Top 3 priorities for creators and CEOs:

1. Build trust through transparency – Share your process. I openly talk about our vetting struggles so our community sees our values in action.

2. Lean into your unique advantage – For me, it’s the boots-on-the-ground curation that sets us apart and builds credibility.

3. Protect time for deep work – I block mornings for strategy. Early on, I let email and noise take over. Focus time fuels big-picture growth.

   
   

These keep you grounded, distinctive, and moving forward in a crowded creator space.

“My #1 priority each week is creating an experience where patients feel seen, safe, and truly cared for.”

– Neda Hovaizi, Business Owner & Dentist, Lumiere Dental Spa

When I launched Lumiere Dental Spa, I envisioned a space that erased the fear often associated with dental visits — a sanctuary where clinical excellence meets genuine compassion. Today, that vision drives everything I do, from overseeing our spa-like environment to personally crafting smile makeovers that restore both aesthetics and confidence.

This year, my Top 3 Weekly Priorities have evolved into what I call the Lumiere Care Triangle:

1. Patient Experience – Every guest walks into a serene, welcoming space where their concerns are heard and their goals prioritized. One patient who avoided dental care for over a decade now smiles radiantly after a full veneer treatment — she called it life-changing.

2. Clinical Precision – From simple cleanings to complex implants, excellence is non-negotiable. We use tech like digital smile design to ensure precision and comfort. One patient told us after her crown and whitening: “I never imagined I could enjoy going to the dentist.”

3. Team Empowerment – I meet with each team member weekly, not just to review workflows, but to celebrate their wins and growth. A valued team creates extraordinary care.

   
   

Compared to when I started, I now see leadership not just as running a practice — but as shaping an environment where trust, beauty, and wellbeing thrive.

To creators building something meaningful:Your consistency in values is what earns both loyalty and love.

“Priority is to take care of our employees. Ensuring they feel valued, heard and have the support they need to be successful.”

– Vincent Fasso, President, Forrest Logistics

Creating a strong internal culture leads to high-performing teams who care deeply about your business, your customers, and your partners. For us, this isn’t just a nice-to-have—it’s the heart of how we operate. It’s always been our top priority, and it always will be.

“My top weekly priority now is staying close to the emotional lives of our clients—how clutter is actually making them feel and how it's affecting their daily routines.”

– Lauren Hammer, Founder & Lead Organizer, Revive My Spaces

A year ago, I was laser-focused on perfecting systems—how we sorted, labeled, and optimized every inch. That still matters, but now I lead with empathy. No container or color-coded bin matters if someone feels overwhelmed, ashamed, or exhausted. Today, every project starts with their story—not their stuff.

Top 3 weekly priorities:

1. Client Emotion & Empathy – I listen before I lift. Clutter isn’t just mess—it’s often tied to grief, trauma, or burnout. We’re here to restore peace, not just order.

2. Team Mentorship – I coach my team weekly on not just organizing techniques, but on how to build trust in emotionally complex environments. Every home teaches us something new.

3. Community Visibility – Through partnerships, Instagram, and tours, I show what’s possible. A mom of three recently said, “I don’t dread walking into the playroom anymore.” That’s transformation beyond the surface.

   
   

What’s shifted most since I began? I no longer see clutter as a pile to clean. It’s a symptom. And when we treat the root—we help people reclaim their homes, their time, and their peace.

“My #1 priority each week is making sure our programs are still working for real people—not just on paper.”

– Paul Roscioli, Chiropractic Physician, Owner, Main Line Disc / Creator & CEO, Rehab2Wellness

As a creator and CEO, my focus has shifted from building systems to refining care that actually transforms lives. Our plans must meet people where they are—physically, emotionally, and mentally. That means ongoing feedback loops with our team and our clients.

My top 3 weekly priorities now:

1. Stay connected to outcomes – I personally review client progress each week because our credibility rests on results: walking longer, hurting less, enjoying life more.

2. Lead with compassion – Whether it’s a late-night call or a simple check-in with staff, people need to know they’re seen and supported.

3. Protect standards of care – Even as we grow, we don’t cut corners. Every decision is grounded in safety, customization, and soul.

   
   

A year ago, I was proving our model. Now, I’m preserving what makes it work as we scale. One patient told me, “You helped me feel like I had a future again.” That’s why I do what I do.

🚀 Starting Out & Momentum

"Treat your creativity like a passport—it’s only powerful when you use it."

– Alex Wieteska Gasior, Founder, Roam & Thrive

"Start sooner. Move quicker. Learn as you go."

– Doreen Nunez, Founder, Mommy Rheum

"Don’t trap yourself in a box you built too early."

– Patrick Tindall, Author/Artist/Content Creator

"The path of a creator isn’t always a straight line—and that’s where the magic happens."

– Bruce Fisher, Owner, Hawaii Aloha Travel

"Treat consistency like a relationship, not a punishment."

– Julian Knox, Marketing & PR Coordinator, Web Search Optimisation

"Not every good idea needs to be pursued right away."

– Alexander Liebisch, Founder, TinderProfile

Looking back at my journey from Easy-Tutor to TinderProfile.ai, I wish I'd known that not every good idea needs to be pursued right away. I once spread myself too thin trying to launch three projects simultaneously, but focusing on one venture at a time actually led to better results. My suggestion is to pick your most promising idea, give it your full attention until it's stable, then consider expanding - it's better to do one thing well than three things poorly.

I thought I needed everything figured out before going public, but the reality is your, your audience grows with you, and you learn the most through action and the direct feedback as a result of that action.

Doreen Nunez, Founder & Creative Director, Mommy Rheum

If I had started sharing and building in real time, not only would my community have grown faster, but so would my confidence and clarity as a creator.

"Clarity is more valuable than perfection."

– Arvind Rongala, CEO, Edstellar

"Start small. Learn fast. Grow intentionally."

– Juan Cava, Co-Founder, Cash For Your Home

"Start collecting data, but don’t wait for it to be perfect."

– Brooks Humphreys, Founder, 614 HomeBuyers

"Stay flexible—and always keep learning."

– Barry L. Smith, Founder & CEO, Homesmith

“As a creator, my number 1 weekly priority right now is staying true to my creative vision while keeping things moving forward.”

– Patrick Tindall, Author/Artist/Content Creator

There's so much noise on social media, so if I'm not clear on why I'm creating and who I'm creating for, it's easy to lose focus.

Top 3 priorities:

1. Showing up consistently — Even if the content isn't perfect, I focus on staying visible and active. A year ago, I was stressing over making everything polished; now, I care more about building momentum.

2. Connecting with my audience — Replying to comments, DMs, and having real interactions. When I first started, I was obsessed with follower counts, but now I see that the real magic comes from community and trust.

3. Staying strategic — Making sure the projects or partnerships I take on fit my long-term goals. Early on, I said yes to almost everything; now, I'm more careful about where I put my time and energy.

   
   

For any creators reading this: your priorities will shift as you grow, but staying clear, consistent, and connected will always take you further.

“My number one priority each week as a creator and CEO is making sure I set aside protected time for creative thinking and deep work.”

– Volen Vulkov, Co-founder, Enhancv

In the early days, I was constantly reacting—running between meetings, emails, and urgent tasks. But over time, I learned that real breakthroughs don’t happen in chaos. They happen in stillness.

Now, I block off time like it’s a non-negotiable meeting. No distractions. No multitasking. Just space to think, sketch, and explore ideas without pressure. Whether it’s refining a project or letting new ones emerge, this window of focus fuels my best work—and keeps me energized throughout the week.

Advice for creators: Don’t wait for inspiration to strike. Make space for it.

“Everything is in terms of alignment and momentum.”

– Nathan Barz, Financial Advisor, Management Expert, Founder and CEO, DocVA

Each week, I focus on clarity—making sure the team knows exactly what we’re working toward. Without shared vision, even the best ideas fall flat. That means open communication, consistent connection, and keeping our goals sharp. When I started, I did almost everything myself. But true progress came when I empowered others to own their roles fully.

Now, my priority is cultivating an environment where my team and our greater community of supporters and collaborators can thrive. Leadership isn’t just doing—it's creating space for others to rise. For both seasoned and aspiring creators, remember: progress happens not just in what you build, but in how you lead and uplift those building it with you.

“My top weekly priority right now is making sure our walking schedule runs like clockwork — every walk on time, every pup cared for like our own.”

– George Kunatz, Owner, George's Floofing Friends

A year ago, I was juggling the walks myself, learning each pet's quirks and every block’s rhythm. Now, with a trusted team and a growing client list, I focus on system optimization—route efficiency, safety plans, and ensuring our walkers are prepped and supported.

Second? Neighborhood communication. Clients aren’t just hiring a dog walker—they’re trusting someone with their pets during their busiest hours. Regular photo updates, transparency around weather delays, and availability are what build that trust. Camila, a nurse, once told us, “I can finally sleep through my shifts without worrying about Luna.” That stuck with me.

Third is team training and culture. Beyond certifications and safety, we coach our walkers to read dog behavior, manage multi-dog routes, and navigate urban parks with care and confidence. It's about empathy and local knowledge—because we are locals.

When I started George’s Floofing Friends, my biggest worry was earning trust. Now it’s building something families count on. Our mission is simple: bridge pet care with real life, and do it with consistency, compassion, and community.

💬 Authenticity & Engagement

People don’t connect with perfect—they connect with real. These creators share how showing up as their full selves became the most powerful strategy for impact, growth, and trust.

"Be yourself and share your own stories."

– Sebastian Garrido, Digital Marketing Manager, Vibe Adventures

"Don't sell yourself short—price your creative energy with confidence."

– Beth Forester, CEO, Animoto

Don't sell yourself short. One of the biggest challenges I faced early in my career as a photographer--and later saw many other creatives struggle with--was undervaluing our time, talent, and work.

Pricing your creative services is tricky. It's personal, and we often let our own doubts or financial lens cloud our decisions.

But here's the advice I always gave other photographers when I was mentoring them:

Don't price your work based on what you would pay.

You have the vision, technique, and expertise to create something your client cannot.

If they could do it themselves, they wouldn't be hiring you.

Whether you're crafting a video, capturing a story through a lens, or designing a brand, you're solving a problem they can't solve alone.

That has real value.

When you measure your worth by what you would spend--someone who understands the process and tools--you risk underpricing your work, because what's easy for you is often impossible for your client.

So price with confidence.

You're not just charging for the end result--you're charging for the years of experience, perspective, and skill it took to get there. And when you do, you also help raise the bar for the whole creator economy.

"Authenticity beats perfection—every time."

– Kimba Williams, CEO & Co-Founder, KUSHAE

At KUSHAE, I learned that authenticity matters more than perfection when connecting with your audience. I used to stress about polished social media posts, but our most engaging content came from casual behind-the-scenes videos showing our team testing products and discussing women's health openly.

My advice is to share your genuine journey - the struggles and small wins included - because that's what truly resonates with people.

"Your lifestyle is the asset. So sell it with your life."

– Toni Norman, Senior Marketing Manager, Tingdene Residential Parks

"Your story—struggles and all—is what people relate to most."

– Mark Spivak, Founder, Comprehensive Pet Therapy

“My#1 weekly priority is building momentum — every week we must either launch, improve, or scale something.”

– Max Hauer, Founder and CEO, Goflow

Top 3 priorities:

1. Driving measurable growth — Progress is tracked weekly and tied to KPIs that move the business forward.

2. Staying close to customers — Their feedback shapes priorities and product direction in real-time.

3. Keeping the team sharply aligned around the mission — Everyone must be clear on what matters most and why.

   
   

Without momentum, even the best plans die. It’s not about being perfect — it’s about making sure something is always moving forward.

Every week, my main priority is protecting time for deep creative work.”

– Alex Ginovski, Head of Product & Engineering, Enhancv

In the early days, I let meetings and urgent requests dominate my calendar, thinking availability equaled leadership. But I soon realized that my best ideas—and the solutions to our biggest challenges—only surfaced when I had space to think and create without interruption.

Now, I block off dedicated hours, turn off notifications, and enter deep work mode. This isn’t a luxury—it’s a necessity. That protected time fuels the concepts and innovations that move the needle.

Advice to creators and CEOs: Defend your creative space. Your best work won’t happen in chaos—it happens in clarity. Everything else can wait.

📲 Content Strategy & Creative Flow

Creating content isn’t about doing more—it’s about doing it smarter. These creators share how they stopped chasing perfection and started building momentum with systems, simplicity, and intention.

"Start showing your process—even if it’s messy."

– Mariana Montes, Travel Writer, Vibe Adventures

As someone who's been writing travel, wellness, community, culture, and food articles for years, the one tip I'd give my younger self is: Be yourself and share your own stories.

In an AI world, you alone have your angle, your voice, and only you can tell your story.

No matter if you're in the space of travel, marketing, lifestyle or any other creative industry, you are writing from experience and adding your personal flavor.

This is what makes your content real and relatable. I've found that writing as if I'm talking to a friend--sharing honest reactions to that hidden beach in Portugal or that life-changing cooking class in Thailand--resonates far more than generic descriptions ever could.

Readers can sense when you're being real, and they connect with that humanity.

I use it to brainstorm article angles, generate title ideas, and even spark inspiration when I'm stuck.

I always make sure to infuse my personal touch, observations, and emotions into everything I create.

The magic happens in that blend of efficiency and authenticity.

Don't be afraid to put your true thoughts and feelings out there.

Your unique voice matters.

"Don’t market your product. Market how it feels to own it."

– Dimitri Zobnin, Managing Director, House of Enki

"Let your content solve real problems, not just look good."

– Or Moshe, Founder, Tevello

“Every Monday, I now block 2 hours for creative brainstorming with my remote team and review our deliverables' impact.”

– Justin Mauldin, Founder, Salient PR

I used to be obsessed with client quantity. More accounts, more hustle, more noise. But over time, I realized that the real differentiator is creative energy and storytelling excellence.

Now, I prioritize quality over volume. That 2-hour weekly window helps us stay aligned as a team, sharpen our messaging, and ensure that every deliverable reflects the heart of our brand and the clients we serve.

This shift has kept the work meaningful—and the results more powerful.

“Your priorities shift the moment you stop creating just for output and start building with intention.”

– Sahil Gandhi, Brand Strategist, Brand Professor

As a creator and CEO today, my top three weekly priorities are:

Clarity over content – I spend more time defining what not to say than rushing to post. A year ago, I focused on volume. Now, I prioritize signal. One thoughtful post that attracts the right client is more valuable than five generic ones.

Audience conversations, not assumptions – I block time weekly to reply to DMs, read comments, and take 1:1 calls. Real language from real people has shaped 90% of the content ideas I execute now.

Protecting deep work time – No meetings before noon. That’s when strategy, writing, and original thinking happen. Without this, I’m just reacting all day.

When I started, I chased consistency. Now I chase clarity, connection, and creativity—with guardrails.

To aspiring creators: Your real growth starts when you say no to distractions that feel productive but aren’t.

“I shifted from just creating content to really understanding our audience's financial pain points through data analysis and SEO optimization.”

– Adam Garcia, Founder, The Stock Dork

Now I spend about 40% of my week diving into user behavior metrics and search trends, which helps us create more targeted content about investing strategies that actually resonates with both beginner and experienced investors.

“No rest for the creative! I prioritize fostering a culture where creativity thrives.”

– John Baldino, President, Humareso

My top 3 weekly priorities now:

1. Innovation and Creativity – I actively encourage my team to think critically and explore possibilities. This doesn’t just create great content—it builds a creative culture where ideas turn into action.

2. Customer Engagement – I focus on listening closely to our audience, building relationships, and turning feedback into tailored offerings. From there, we develop proof-driven case studies that reinforce our value.

3. Sustainable Growth – Strategic planning and resource management are non-negotiables. I use real-world needs and valid forecasting to guide content development—turning market insights into blogs and articles that resonate.

   
   

A year ago, I may have focused more on execution. Today, it’s about making sure everything we do—from content to client strategy—is aligned with values, vision, and long-term results.

"Document before you optimize."

– Alec Loeb, VP of Growth Marketing, EcoATM

When I started, I overcomplicated content. I tried to make every piece look polished.

That slowed me down.

The better move was to document work in progress.

Show the process. Share what you're testing.

Explain what you're learning.

It's fast to produce and easy to repeat. Simplicity wins.

In growth marketing, I review performance every week. I cut what underdelivers. I scale what works.

The same applies to content. Measure everything.

Posts that get saved, shared, or replayed tell you what matters.

Use that data.

Build repeatable systems.

Treat your content like a product.

Focus on value.

Focus on delivery.

That mindset compounds over time. Y

ou stop guessing and start improving. I started in Fortune 500 companies.

Long timelines. Big budgets.

Today's cycle moves faster.

High-output creators work like operators.

They use calendars. They set deadlines. They review numbers.

That structure allows for better decisions and better execution.

They don't chase attention. They earn trust through volume and clarity.

Stick to a schedule. Track your output.

Make improvements weekly.

"Consistency beats perfection every time."

– Justin Mauldin, Founder, Salient PR

"Start with imperfect results—iterate as you go."

– Runbo Li, CEO, Magic Hour

AI tools have been game-changing for my content creation at Magic Hour, but I wish I'd known earlier that it's okay to start with imperfect results.

When we first launched our NBA video edits, they weren't perfect, but by continuously experimenting and gathering user feedback, we improved dramatically - now hitting 200M views shows how that willingness to learn and adapt really pays off.

"Stop trying to be polished. Start being useful."

– Josiah Lipsmeyer, Founder, Plasthetix

"You’ll grow faster when you stop performing and start solving."

– Kiara DeWitt, RN, CPN, Founder & CEO, Injectco

I built my business from the treatment chair up, scaled it past six figures, then turned the whole model into an education platform. I work with clients, students and patients daily, so I know exactly what moves people and what stalls them out.

So here is the advice I would give myself on day one: stop trying to be polished and start being useful. Your audience does not care if the lighting is perfect. They care if you can save them time, teach them something or give them clarity.

I lost six months obsessing over logos, intros, captions and perfect reels before I posted anything real.

The first video that made us $2,000 in course sales was filmed in my car with zero editing. Clarity

beats aesthetics every time. You will grow faster when you stop performing and start solving.

“Our content isn’t marketing—it’s trust, momentum, and magnetism.”

– Len May, CEO, EndoDNA

Top 3 weekly priorities:

1. Strategic growth—partnerships and high-impact moves

2. Purposeful content creation—repurposing long-form for scalability

3. Empowering the team—delegation unlocks vision

   
   

Early on, I wore every hat. Now, I lead with focus and scale with purpose.

Relentless Focus on Strategic Growth - Every week, I prioritize activities that directly move the company and my personal brand forward: partnerships, product innovation, and high-impact conversations.

As a creator and CEO, it's easy to get lost in the day-to-day, but now more than ever, I focus on doing fewer things better. A year ago, I was more reactive; today, I'm intentional about protecting my creative and strategic energy.

Content Creation with Purpose - Whether it's podcast episodes, thought leadership pieces, or social media, creating meaningful content consistently is critical. Content isn't just marketing—it's how I build trust, demonstrate value, and create momentum. My approach now is to be strategic and scalable with content (e.g., repurposing interviews into articles, posts, and email campaigns).

Team Empowerment and Delegation - When I started, I wore every hat. Now, my priority is building and trusting a team that can execute so I can stay focused on vision and growth. Empowering others allows me to remain in a creator mindset without being stuck in operations. I've learned that letting go is a superpower.

Big Shift Over Time: When I started, I was obsessed with doing everything myself—believing hustle alone would lead to success. Now, it's about high-leverage activities, deep creative work, and leading through empowerment, not micromanagement.

“I dedicate at least 10 hours weekly just to testing new AI implementations and gathering user feedback.”

– John Cheng, CEO, PlayAbly.AI

A year ago, I was focused on feature development, but now I spend more time ensuring our AI solutions actually solve real problems for our customers rather than just implementing cool technology. I make it a point to personally talk to at least 5 users every week — something I'd encourage every creator to do regardless of their industry.

“Creativity without a conversion plan is just content. Now, everything I create has a purpose and a path.”

– Kristin Marquet, Founder & Creative Director, Marquet Media

My Top 3 priorities as a creator and CEO are:

1. Build systems around creativity – I batch, template, and repurpose like crazy. I don’t rely on motivation—I rely on structure.

2. Keep my audience close – Whether through email, comments, or DMs, staying connected to the real people behind the metrics helps me create meaningful things.

3. Protect white space – I schedule time to think, write, and not produce. That margin is where my best ideas come from.

   
   

Many years ago, I was chasing too many platforms and over-investing in what looked like growth. Now, I’m ruthlessly focused on what actually moves the needle—and feels creatively aligned. That’s the shift.

“Every week, my top priority is establishing clarity for my team and community.”

– Sam Taggart, CEO & Founder, The D2D Experts

I believe a creator-CEO is the signal in the noise. If I’m unclear, everything downstream suffers.

My Top 3 Weekly Priorities:

• Content with a Purpose – I batch podcast episodes, short-form videos, and deep-dive trainings that power our content engine. It’s not about volume—it’s about content that builds authority or drives conversion.

• Internal Alignment – Weekly team syncs keep product, marketing, and sales rowing in sync. I’ve shifted from creating alone to empowering others to carry our creative vision.

• Audience Engagement – I reply to DMs, send voice notes, and hop into mastermind Zooms. That pulse check is where our best pivots come from.

A year ago, I was doing everything myself. Now, the content fuels the brand, and the brand fuels the community. That shift—from me as creator to us as a movement—changed everything.

“At BipBapBop we believe that learning should be child's play. That's why we're creating a 'wiki for kids'—a safe, curated environment where parents and teachers can find fun and engaging content that helps kids play, create, and learn.”– Matthew Oldham, Founder, BipBapBop

As a product leader, entrepreneur, and growth hacker with experience from startups to billion-dollar companies. Right now, I’m focused on scaling BipBapBop, where we’ve launched everything from free coloring pages to Amazon-published books for kids.

My current top 3 priorities:

1. Outreach – Spreading the word about our mission and impact.

2. Advertising – Finding profitable, sustainable ways to grow our customer base.

3. AI Integration – Leveraging tech to improve and expand our product offerings.

   
   

A year ago, my focus was foundational—building our website, hiring the creative team, and training processes. Now it’s all about traction, optimization, and scaling content that makes learning fun.

“As a creator and CEO, my top priority each week is making sure our content connects with our audience.”

– Adam Haworth, Founder, Contactora

Every week, I dedicate time to planning and creating posts, videos, and newsletters that are not only helpful but also true to our brand. I check in regularly with my team to keep projects aligned and flowing.

I also review performance metrics—what our audience loves, what’s falling flat—and use that insight to refine our approach. Early on, I focused purely on content creation. Now, I lead with a balance of strategic oversight, audience insights, and team empowerment to drive sustainable growth.

“My #1 priority now is consistency over perfection.”

– Natalia Lavrenenko, UGC Manager / Marketing Manager, Rathly

Early on, I stressed over every detail—lighting, captions, retakes—which slowed everything down. Now, I care more about showing up every week than obsessing over one "perfect" post. Momentum builds trust. You get better by doing, not by waiting.

Top 3 Weekly Priorities:

1. Content Flow – Keeping ideas moving. Planning 3–5 videos, shooting 1–2, reviewing edits. No overthinking.

2. Team Check-ins – I don’t work solo anymore. I stay in touch with editors, creators, and brands to keep projects moving and timelines clear.

3. Viewer Feedback – I watch DMs, comments, video drops. That’s where content ideas come from. It’s your audience telling you what to make next.

   
   

A year ago I chased trends. Now I build a brand. Big difference.

“Everything I publish ties back to a bigger SEO or conversion goal.”

– Kurt Norris, Content Marketing Specialist & Founder, Kurt’sCopy

Top 3 Priorities Now:

1. Content Promotion & Brand Building – I spend more time on media outreach, backlink acquisition, and email campaigns to build long-term visibility and drive traffic to key pages.

2. Strategic Content Creation – I focus on creating blog posts and sales pages that build topical authority around core service offerings.

3. Internal Linking & Funnel Building – I prioritize content hierarchy and funnel structure, guiding readers from top-of-funnel discovery content to mid-funnel education and bottom-funnel conversion pages.

   
   

Top 3 Priorities One Year Ago:

1. Content Creation – Publishing blog posts targeting low-difficulty keywords to build initial search traction.

2. On-Page SEO – Fine-tuning keyword placement, meta tags, and image optimization to improve early rankings.

3. Publishing at Scale – Focused on volume over structure to start building momentum.

   
   

   “My top priority has shifted from chasing every marketing trend to laser-focusing on building genuine relationships with our audience through consistent, value-driven content.”

   – Yarden Morgan, Director of Growth, Lusha

   
   

   I spend at least 3 hours weekly directly engaging with our community’s feedback and questions on social media. This simple shift led to a 40% increase in our content engagement—far better than when I was spread thin across every new initiative. Now, I focus on showing up with value and building trust one conversation at a time.

   
   

   “If you're aspiring to be a great content creator, it has to start with you first, not ChatGPT. Know the point of your story and the lesson it gives the viewer.”

   – Bob Phibbs, CEO, The Retail Doctor

   
   

   People always ask me for stories of success—or what it took to become the Retail Doctor. The truth is, content that connects starts with personal clarity. Without a clear purpose and takeaway, you’re just adding to the noise on already crowded platforms. Authentic storytelling is what cuts through.

   
   

   “It took me years to create professional-looking content that would lead to new business opportunities.”

   – Josh Mangum, CEO, WiT Group

   
   

   Looking back, I underestimated how much quality content impacts credibility and growth. It wasn’t just about showing up online—it was about showing up well. Once I shifted my focus to mastering content presentation and aligning it with strategy, the leads started coming in without cold outreach.

   
   

   Advice for creators and CEOs: Treat your content like your storefront. Make it professional, purposeful, and polished—because it’s working even when you’re not.

   
   

   “My biggest weekly focus is staying ahead of platform changes and testing new strategies myself before rolling them out to clients.”

   – Ryan Young, Owner, Revive Marketing Services

   
   

   As a marketing agency owner, I’ve learned that experimentation is everything. I recently spent two weeks testing a range of AI tools, only to confirm that human creativity still leads the way in crafting impactful campaigns. Before we implement anything for clients, I get hands-on—because staying ahead means never guessing.

   
   

   Alongside that, my top priorities now are:

   1. Team Skill Development – Making sure every team member is sharpening their edge.

   2. Client Relationship Depth – Prioritizing trust, consistency, and results over just chasing new leads.

   That’s what drives long-term success—not just innovation, but connection.

   
   
   
   

   “Direct content creation is just one part of the puzzle.”

   – Alex Cornici, Marketing & PR Coordinator, Insuranks

   
   

   Alongside content creation, my two main priorities are team development and brand alignment. Building a cohesive team that understands and shares the vision of the brand ensures all aspects of the business move synergistically.

   
   

   At the same time, keeping our brand message and values consistent across platforms builds trust and long-term loyalty.

   
   

   This shift—from solo content creation to broader strategic leadership—is a turning point for many creators. It marks the evolution from creator to brand builder, balancing creativity, strategy, and authenticity.

   
   

   “Now I dedicate about 15 hours weekly to developing thought leadership content and fostering meaningful relationships with C-suite leaders.”

   – Andrew Dunn, Vice President of Marketing, Zentro Internet

   
   

   In the past, my time was scattered across short-term marketing tasks. Today, my focus is on long-term authority and trust. By investing in thought leadership and deepening relationships with decision-makers, we’ve seen a measurable rise in engagement and brand credibility.

   
   

   “Make sure you start your day by creating, not just consuming.”

   – Grant Jenkins, Director, Wonder Foods

   
   

   Whether it’s replying to emails, scrolling content, or reacting to others—consumption can take over your day fast. That’s why my priority is to start with creativity. I protect my mornings for writing, building, or ideating before diving into anyone else’s agenda. It’s a simple shift that’s made a massive difference in momentum and clarity.

   
   

   “Right now, my biggest priority is striking the balance between creativity and consistency.”

   – Nikita Sherbina, Co-Founder & CEO, AIScreen

   
   

   It’s a delicate act, running a business while keeping up with content creation—but both are essential. A year ago, I was figuring it all out: testing content ideas, setting up processes, and learning how to scale without burning out. Now, things are more focused:

   1. High-quality, consistent content – Showing up regularly with content that genuinely speaks to my audience.

   2. Scaling smartly – Improving internal workflows and building sustainable growth strategies.

   3. Community connection – Not just broadcasting, but listening and engaging meaningfully with our followers.

   
   

   Advice for new creators: Stay authentic. The more real you are, the more your audience will stay loyal and support your journey.

📣 Audience Building & Email

You don’t need millions of followers—you need meaningful connection. These creators share how they're growing trust and community through conversation, clarity, and consistent communication.

"Keep your email simple. Skip the fluff. Lead with value."

– Andreea Tucan, Marketing Lead – UK & IE, Compass Education

My tip? Kill the clever. Keep the helpful. If your newsletter needs a setup, a hook, and a punchline--you've already lost the headteacher. Write like they're two swipes from deleting. Because they are.

“My top priority is maintaining our AI technology's creative edge while ensuring it remains accessible and user-friendly.”

– Runbo Li, CEO, Magic Hour

I've learned that my top priority needs to be maintaining our AI technology's creative edge while ensuring it remains accessible and user-friendly — something I spend about 20 hours weekly testing and refining with our team.

When we first started, I was caught up in adding features, but now I focus more on perfecting our core NBA video editing capabilities since that's where we've seen the most engagement and growth.

"Engage with your audience—don’t just create for them."

– Alex Cornici, Marketing & PR Coordinator, Biodegradable Trash

One key piece of advice that I would share is the importance of consistently engaging with your audience.

During the early days of content creation, it can be tempting to focus solely on producing and perfecting your content, but the real growth happens through interaction.

Whether it's responding to comments, asking for feedback, or participating in social media discussions, these interactions build a community around your work.

This not only helps in understanding what your audience wants but also fosters a loyal following who are likely to support your projects and share them with others. Another point to note is the need to adapt and stay educated about changes in your field.

The digital landscape is continuously evolving, presenting new tools, platforms, and algorithms.

By staying informed and versatile, you can leverage these changes to your advantage rather than being sidelined by them.

Remember, consistent learning and adapting is just as important as consistent content creation.

Conclusively, effective audience engagement coupled with a willingness to learn and adapt are pivotal for any creator looking to build a lasting and impactful creator career.

"Your first 100 followers matter more than your first viral post."

– Ryan Young, Owner, Revive Marketing Services

“Right now, my top weekly priority is deepening customer engagement through relevance and retention.”

– Julie Collins, Marketing Director, The FruitGuys

A year ago, the focus was growth at all costs—wide campaigns and rapid outreach. Now, it’s all about strategic depth. We’ve shifted from broadcasting to truly listening—using behavior data to personalize every touchpoint. Just by segmenting newsletters based on snack preferences and order habits, we saw a 30%+ boost in engagement.

Top 3 Weekly Priorities:

1. Customer Relevance + Retention – I focus on meaningful connections. It's not about blasting messages—it's about resonating.

2. Streamlining Execution – Our speed determines our success. Execution bottlenecks kill momentum, so I'm obsessive about team clarity and workflows.

3. Content Quality Control – No fluff. Every piece of content must either educate, inspire, or solve something. I’d rather send one powerful piece than five forgettable ones.

   
   

Creator Tip: Build for loyalty, not just reach. Serve the people already listening—make them feel seen.

💸 Marketing & Monetization

"Build an email list early—way earlier than you think."– Justin Belmont, CEO, Prose

"Don't wait for perfect to market yourself—clarity comes from action."

– Kristin Marquet, Founder & Creative Director, Marquet Media

"Write to someone, not everyone."

– Adam Klein, Managing Director, New Ventures West

“Authenticity builds trust, which is the currency of the creator economy.”

– Darwin Liu, CEO, X Agency

My #1 weekly priority in 2025 is fostering authentic audience connections through data-driven storytelling. This means leveraging AI analytics to understand our audience’s evolving needs and crafting content that resonates deeply—whether it’s a campaign for a client or thought leadership on platforms like X.

My top three weekly priorities:

1. Audience-Centric Innovation – We analyze engagement metrics weekly to refine content strategies. A year ago, we prioritized volume. Now, it’s all about precision and resonance.

2. Team Empowerment – Scaling impact means investing in our creative and technical team’s skills. I went from solo creator to collaborative leader.

3. Sustainable Monetization – We’ve moved from chasing sponsorships to building owned communities and digital products for recurring revenue.

   
   

For aspiring creators: stay consistent, measure your gains, and build genuine relationships. The creator economy rewards those who solve real problems—with heart and hustle.

“My #1 priority is to determine what to do.”

– Chongwei Chen, President & CEO, DataNumen

I maintain a running to-do list and, every week, I revisit it to prioritize what truly matters. For any company, knowing what to do is far more important than knowing how to do it. Why? Because if you're moving in the wrong direction, no amount of effort will get you to your goal.

It's a simple yet powerful shift—from execution to intentionality. Clarity of direction beats busyness every time.

“As a creator and CEO, my number one weekly priority right now is focusing on creating value for users and customers.”

– Aleksei Grigorenko, CEO, Pride Audio

When I first started, I was often immersed in product features, tech, and internal ops—sometimes losing sight of the end user. Now, I know that if you’re not solving real problems consistently, none of the development matters.

Top 3 Weekly Priorities:

1. Customer Insight + Feedback Loops – I stay close to customer needs and act quickly on insights. This builds trust and drives product evolution.

2. Strategic Team Focus – We prioritize our weekly attention so we’re not diluted. Less scatter, more impact.

3. Team Growth + Culture – The heart of the business is the people building it. I invest time each week in motivation, clarity, and collaboration.

How It’s Changed:

• A year ago: Growth and sales > quality and relationships

• At launch: Obsessive product perfection > business viability

Advice for Creators + CEOs: Stay user-obsessed. Ask weekly, “What am I solving?” If the answer isn’t crystal clear—it’s time to recalibrate.

“Focus on client education has become my number one priority.”

– Gregory Rozdeba, CEO, Dundas Wealth

I now spend 3–4 hours weekly creating simplified content around complex tax strategies and market trends. When I first started, I was focused solely on acquiring new clients. But over time, I’ve learned that empowering existing clients with knowledge builds trust—and referrals follow.

Just last month, our educational webinars brought in 12 new high-value clients.

Top 3 weekly priorities:

1. Client Education – Delivering valuable insights through content and webinars.

2. Trust Building – Prioritizing long-term relationships over short-term wins.

3. Organic Growth – Letting great service drive word-of-mouth referrals.

Advice to creators and CEOs: Teaching builds loyalty. Don’t just sell—educate.

“My priorities have shifted from chasing every lead to building genuine relationships.”

– Mike Wall, CEO, EZ Sell Homebuyers

Last year, I was spread thin—juggling cold outreach, endless follow-ups, and trying to do everything at once. Now, I start every morning with 3 focused hours calling existing clients and referral partners. The result? My conversion rate has doubled.

Real relationships win over random reach. Building trust has become my most powerful sales tool.

“As a creator and CEO, my #1 priority is growth.”

– Jessica Vicars, Founder, Confetti Jar

Every week, I analyze the growth metrics that matter most: new followers, user activity on the platform, subscriber wins, and revenue shifts. I ask: What’s working? What needs optimizing? Where do we double down?

It’s not just about watching numbers rise—it’s about understanding why they’re rising. That insight is what drives strategic decisions, strengthens our platform’s value, and helps us hit our big goals faster.

“My number one priority now is to ensure that our clients have a clear, simplified path to financial stability.”

– Taryn Pumphrey, President, Ledger Lift

When I first launched my bookkeeping business, I was focused on the foundation—building systems, onboarding clients, and proving we could be reliable. Now, the mission has evolved into creating deeper relationships, offering personalized strategies, and ensuring small and mid-sized businesses can thrive without being buried in financial chaos.

My Top 3 Weekly Priorities:

1. Maintaining Trust – Our clients count on us to simplify the complex. We deliver consistent, accurate services that make financial clarity feel easy—especially for small business owners feeling overwhelmed by taxes and compliance.

2. Adapting to Change – Tax laws, tech, and client needs evolve constantly. We stay agile—refining our systems so clients stay ahead without having to think about it.

3. Empowering Through Education – We no longer just do the work—we explain what it means. Each report and insight helps clients make smarter, faster decisions for their business.

A year ago, it was about getting the basics right. Today, it's about elevating the experience—offering tailored, real-time support that scales with our clients’ growth.

“My #1 priority for our company is managing incoming leads for our acquisitions department so we can keep a steady flow of houses to sell to private investors.”

– Land Keller, CEO, TK Properties

At TK Properties, everything starts with quality lead flow. I personally ensure our acquisitions pipeline stays consistent—because without it, the rest doesn’t matter. Once lead volume is stable, we track call activity, follow-ups, and critical metrics like cost per deal and cost per lead. This data-first focus has helped us significantly improve performance across the board compared to last year.

Top 3 Weekly Priorities:

1. Lead Management & Flow – Keeping our acquisitions pipeline full and consistent to maintain inventory for investors.

2. Sales Team Accountability – Reviewing call logs, follow-ups, and lead touches to ensure no opportunity slips through the cracks.

3. Performance Metrics – Monitoring cost-per-lead and cost-per-deal weekly to optimize marketing spend and maximize ROI.

   
   

Creator Tip: Your sales machine is only as good as your metrics and follow-up. Measure, manage, and scale what works.

“As a creator and CEO, my focus has evolved to prioritize building strategic partnerships with complementary brands.”

– Mohammed Kamal, Business Development Manager, Olavivo

This shift has been a game-changer. These partnerships not only boost credibility but also expand our reach by tapping into aligned audiences through organic, value-driven collaborations. From co-hosted events to cross-promotions, each alliance strengthens both communities.

In today’s saturated market, strategic partnerships aren’t just optional—they’re essential for sustained growth and meaningful engagement.

💬 Community & Collaboration

Viral reach fades—real relationships last. These creators share how community, connection, and collaboration have become their most valuable currencies for long-term success.

"Focus on relationships over trends."

– Michael Lazar, CEO, Content Author

One crucial piece of advice I'd give my younger self embarking on the creator journey is to prioritize building genuine connections with your audience and fellow creators over solely chasing fleeting trends.

What's more, while staying relevant is important, the foundation of a sustainable and fulfilling creator career lies in fostering a strong community built on authentic engagement and shared values.

These genuine connections provide invaluable support, feedback, and opportunities for collaboration that far outweigh the short-term gains of simply following the latest viral sensation.

Here's what you need to know: invest your energy in truly understanding your audience, responding thoughtfully to their interactions, and building meaningful relationships with others in your space.

This approach not only cultivates a loyal following but also creates a more enriching and resilient creator experience in the long run. The trends will come and go, but the genuine connections you forge will be the bedrock of your lasting success and well-being.

"Long-term trust > short-term wins."

– Hugh Dixon, Marketing Manager, PSS International Removals

I remember when I first started working in marketing, I would jump at every opportunity to try and grow fast, but the real value came from taking a step back, understanding the needs of those I was serving, and offering something that genuinely helped.

With PSS, that meant focusing on the expat community and ensuring our services were tailored to ease their move abroad.

Trust me, it's not about the immediate gains but the lasting connections you build.

"Creating alone is overrated. Community builds clarity."

– Gaby Alexander, Sales Director, SERPninja.io

"You’re not just building followers—you’re building community."

– Odellé Joubert, COO, Dentaly Go

"Build community before you need it."

– Sean Grabow, Owner, Central City Solutions

“Creativity dries up when people feel disconnected or overwhelmed.”

– Erin Siemek, CEO, Forge Digital Marketing, LLC

My number one weekly priority as a creator and CEO is checking in directly with my team—not just about projects, but about how they’re actually feeling.

In the early days, I obsessed over metrics and output, thinking that was the fastest path to growth. But I quickly realized that creativity dries up when people feel disconnected or overwhelmed.

Now, every week, I make time for honest, informal conversations—sometimes over coffee, sometimes during a walk. I ask what’s exciting them, what’s frustrating, and what ideas they’re itching to try.

Last month, one of these chats led to a small tweak in our workflow that ended up saving everyone hours each week. That kind of insight doesn’t come from dashboards or reports.

“My top priority now, as CEO, is connecting with potential clients and understanding their needs. It's like being a tailor — you can't create the perfect suit without knowing the client's measurements and preferences.”

– Steve Fleurant, CEO, Clair Services

A year ago, I was focused on building the foundational "sewing machine" — refining our service offerings and internal systems. Now, that infrastructure supports a more personalized approach.

I spend my time building trust and truly listening. Understanding the nuances of each client's situation allows me to deliver tailored solutions that actually work. That client connection not only improves satisfaction — it sparks service innovation. It’s a loop of real-time feedback, improvement, and deeper impact.

The difference? Less back-end tinkering. More front-end listening and leading.

“My biggest priority has evolved from chasing every possible feature to deeply focusing on user experience and retention at ShipTheDeal.”

– Cyrus Partow, CEO, ShipTheDeal

I spend about 60% of my time analyzing user feedback and iterating on our core deal-finding functionality. Looking back at when I started, I wish I'd learned sooner that saying no to good ideas that don't serve your core mission is just as important as saying yes to the right ones.

Would you like to continue with more in this category or shift to a different one like team, operations, or marketing?

“My #1 priority each week is maintaining a strong connection between our brand’s core mission and our customers’ evolving needs.”

– Laura Kosmorsky, Co-Founder, Tied Sunwear

A year ago, my focus was on survival—building supplier relationships, securing our first loyal customers, and creating a solid product lineup. Today, it’s about refining the customer experience and growing with purpose.

We’re not just selling sunwear. We’re offering confidence, protection, and a lifestyle rooted in wellness and fashion. Each week, I’m evaluating how to improve personalization, expand our offerings, and serve our community better.

My other two weekly priorities:

1. Scaling marketing efforts – Reaching more women who want sun-protective and stylish beachwear through intentional, value-driven campaigns.

2. Innovating with fabric technology – From cooling features to increased sun protection, we’re committed to staying ahead while keeping our designs fashion-forward.

   
   

Customer feedback has become our compass. One woman told us our products transformed her beach days—giving her confidence and comfort in one. That’s what fuels our growth now.

Advice to fellow creators and CEOs: Stay close to your mission—but closer to your customers. Your impact lives in their stories.

“My top priority has shifted from feature development to community engagement.”

– Or Moshe, Founder and Developer, Tevello

I discovered my top priority has shifted from feature development to community engagement, as I've seen how vibrant user communities directly drive our product adoption and retention rates at Tevello.

Every week, I dedicate at least 6 hours to hosting live sessions with Shopify merchants, gathering their insights and pain points. This direct feedback loop has helped us develop features that truly resonate with their needs—because the best innovation starts by listening.

“I've discovered that investing time in people development has dramatically improved our service quality and reduced turnover.”

– Allen Kou, Owner and Operator, Zinfandel Grille

Unlike last year when I was consumed with daily operations, my main focus now is developing our staff through weekly mentorship sessions and creating clear career advancement paths in both restaurants. I dedicate two hours every Tuesday to one-on-one coaching with key team members. That space has transformed our culture — it’s improved service quality, built trust, and significantly lowered turnover.

💰 Finance & Profitability

Passion matters—but profits fund the mission. These creators share the money moves, mindset shifts, and financial strategies that helped them build real, resilient businesses.

"Know your numbers—they’ll either build your business or break it."

– Austin Rulfs, Founder / Property & Finance Specialist, Zanda Wealth

"Build multiple income streams—don’t rely on just one."

– Edward Piazza, President, Titan Funding

"Set aside 30% of every payment—starting now."

– Gregory Rozdeba, CEO, Dundas Wealth

📽️ Behind the Scenes & Brand Storytelling

Polished is nice—but real is powerful. These creators prove that sharing the messy middle, honest moments, and behind-the-scenes journey builds trust, relatability, and deeper brand love.

"Be transparent about your transformation—it builds trust."

– Reginald Youngblood, Owner, Heat Print Hub

"Your best content might be the one you didn’t mean to film."

– Gavin Bent, Marketing Executive, Ponds By Michael Wheat

“The real growth happens when you tune in and respond to the people you’re creating for.”

– Peter X, Founder, Ruiqigo

My top weekly priority is checking in with my audience and really listening to what they're saying.

Early on, I used to create in a vacuum—convinced that if I just put out what I loved, people would naturally connect. But there was a moment when I launched something I thought was brilliant, and it landed with a thud—no engagement, no excitement. That experience taught me the value of direct feedback.

Now, I make it a point to read comments, answer messages, and even ask questions in my content to spark real conversations. Sometimes, the smallest piece of feedback has led to my most successful projects.

I've learned that understanding what my audience cares about not only shapes my work but also builds a genuine community. This habit grounds me each week and keeps my work relevant.

"Document everything—especially what doesn’t work."

– Itamar Haim, SEO Strategist, Elementor

"Real talk converts better than stock content ever will."

– Brandi Simons, Owner, TX Home Buying Pros

"If you can’t turn your tools into content, you’re probably selling fluff."

– Louis Georgiou, Managing Director, Essential Workwear

“I believe my number one priority every week now is protecting deep creative time—and honestly, that was not the case when I first started.”

– Vaibhav Kishnani, Founder & CEO, Content-Whale

A year ago, I was caught in the trap most creators fall into: chasing output. More content, more platforms, more meetings. It felt productive—but it was reactive.

Now, I block 2–3 uninterrupted creative sessions per week to focus solely on high-leverage work like strategy docs, cornerstone content, or new offers. That shift has made my content sharper and my leadership more intentional.

My top 3 weekly priorities:

1. Creative Focus – Protecting deep work blocks for strategic creation.

2. Team Clarity – Ensuring everyone understands the "why" behind our work.

3. Audience Connection – Reading DMs, replying to comments, and staying close to the people we serve.

Advice to creators and CEOs: Your job isn’t to do more. It’s to protect the space to think better. That’s where your best work lives.

📈 Systems & Scaling

Success isn’t just built on hustle—it’s built on systems. These creators reveal how they’ve scaled their businesses, creativity, and sanity by working smarter, not harder.

"Sustainability comes from systems, not passion alone."

– Anupa Rongala, CEO, Invensis Technologies

"The riches are in the niches—find yours and own it."

– Joe Spisak, CEO, Fulfill.com

“I used to try to prove I could do it all. Now, I focus on doing the right things.”

– Clinton Holmes, CEO, Your Property Marketing Solutions

My top 3 weekly priorities:

1. Vision—clarifying where we’re going

2. Brand story + content—everything must move or mean something

3. Team culture + communication—clarity over output

   
   

A year ago, I was deep in the weeds. Now I’m focused on building something with real direction and resonance.

My #1 weekly priority is protecting my creative energy and the brand. That means making space to actually think, write, and build without being buried in the noise. If my energy's off, everything suffers. I've learned that the hard way.

Top 3 Priorities This Season?

Vision - I spend more time now clarifying where we're going, not just checking boxes.

A year ago, I was in the weeds. BAD! I was doing everything and managing everything.

Now it's about making sure the right people are on the right pieces, and that we're building something with real direction.

Brand Story & Content - We don't post just to post. Every piece of content needs to mean something, move something, or make someone feel seen. I stay close to that process, because that's the core of what makes this brand resonate.

Team Culture & Communication - Early on, I thought being a CEO was about output.

But it's about clarity.

Making sure the team knows the why, the what, and that they feel safe to move fast and think big. That shift alone has changed everything.

A year ago, I was trying to prove I could do it all. Now, I'm focused on doing the right things.

“Hustle gets you started—but systems set you free.”

– Kaushal Kishor, CEO, Clearcatnet

Top 3 weekly priorities:

1. Refine content-to-conversion—blogs, expert answers, landing pages that convert

2. Empower team autonomy—clarity, alignment, and zero micromanagement

3. Run smart experiments—test ads, emails, and funnels without breaking what works

   
   

A year ago, I was in survival mode. Now, I’m building a business that works without me.

As a creator and CEO of a digital business, my #1 weekly priority now is building and optimizing systems that can run without me.

When I first started, everything revolved around hustle--publishing content daily, answering customer queries, and wearing every possible hat just to stay afloat. But with growth comes responsibility, and I've learned that if I want to scale sustainably, I need to step back from doing everything and focus on leading with intention.

Now, my top three priorities each week are clear: first, refining our content-to-conversion journey--ensuring every piece of content we publish (whether it's a blog, exam dump page, or expert answer) is not just driving traffic, but also converting visitors into customers.

Second, empowering my team to execute without bottlenecks--my role is less about micromanaging and more about creating clarity, removing roadblocks, and making sure everyone is aligned with our bigger vision.

And third, running smart experiments--testing new email strategies, landing page formats, or ad creatives without disrupting what already works.

Compared to a year ago, when survival was the only goal, I now see my job as building a business that grows with or without me.

Focus on building processes, not just content.

That shift in mindset is what transforms you from a creator into a CEO.

“The real flex isn’t doing more — it’s knowing what actually matters that week.”

– Daniel Haiem, CEO, App Makers LA

Right now, my actual top weekly priority is unblocking my team. Every Monday, I look at what's on their plates, where decisions are stuck, or what's unclear — and I jump in. Whether that's reviewing a scope doc, responding to a stalled email thread, or just clarifying priorities, that's what actually keeps the business moving.

A year ago, I was still trying to do everything myself — client calls, wireframes, proposals, even some late-night debugging. Now it's less about doing and more about enabling.

Second priority? Revenue clarity. I'm checking who's close to signing, who's dragging, and where we need to follow up. Because let’s be honest, cash flow stress kills creativity fast.

Third would be founder sanity — making sure I’m not overloading myself with back-to-back chaos. That might mean forcing a 2-hour focus block, skipping meetings that don't matter, or even going off-grid for a bit to get back into builder mode.

Not glamorous, but that’s what it looks like behind the scenes.

For creators: the real flex isn't doing more--it's knowing what actually matters that week. That takes time to figure out. And yeah, some weeks it still gets messy.

“Perfecting our core technology actually brings better results than constantly chasing new capabilities.”

– Joshua Odmark, CIO and Founder, Local Data Exchange

At Local Data Exchange, my biggest priority right now is improving our AI data integration systems — I spend about 40% of my week just on this because it directly impacts our clients' success. When I started, I was caught up in adding new features, but I’ve learned that refining what truly matters creates more meaningful outcomes.

I dedicate significant time to collaborating with our data science team, testing new algorithms, and fine-tuning our machine learning models to ensure we're delivering real value, not just flashy features.

“Today, I've built custom AI agents trained on industry tone and client data, allowing me to scale content production by 10x without sacrificing quality.”

– Victoria Olsina, Web3 SEO Agency Founder, VictoriaOlsina.com

My top priority each week is creating scalable content. I focus on producing high-leverage pieces like YouTube videos, SEO breakdowns, and live webinars that can be repurposed across multiple platforms. One video becomes a blog post, newsletter, Twitter thread, and a series of social media shorts.

This strategy compounds visibility and authority over time, and it’s been key to attracting new clients and collaborations without relying on outreach.

A close second is systemizing client delivery with AI. A year ago, I was manually creating every piece of content for clients. Today, I’ve built custom AI agents trained on industry tone and client data, allowing me to scale content production by 10x without sacrificing quality. These systems handle the heavy lifting so I can focus on high-level strategy and growth.

Lastly, I invest time every week in mentoring and strategic visibility. I mentor startups in a Web3 incubator and lead quarterly SEO masterclasses. This not only sharpens my own thinking but consistently leads to inbound opportunities.

Sharing what I know publicly—whether in webinars or on LinkedIn—has become a magnet for aligned clients and collaborators.

“My number one priority each week now is clarity—making sure the entire team is aligned on what we're building, why it matters, and how each piece fits into the bigger vision.”

– Yoyao Hsueh, Founder and CEO, Floyi

A year ago, I was still deep in the weeds, handling every detail myself. Now, as we scale, my job has shifted to removing confusion and keeping the path forward simple and visible.

The other two priorities are strategy and storytelling:

• Strategy me

• ans constantly refining our topical authority framework so it stays ahead of search trends and helps our clients win.

• Storytelling is about communicating our value—not just in what we say publicly but in how we guide the tools we build to reflect that philosophy.

• To creators just starting out: early on, your priority will be output. You have to ship, test, and prove. But as you grow, your job becomes keeping your message sharp, your team focused, and your mission alive in every line of code, post, or pitch. That’s the shift from creator to CEO.

“As a creator and CEO, my number one priority right now is focus on scaling and improving content quality.”

– Georgi Petrov, CMO, Entrepreneur, and Content Creator, AIG MARKETER

A year ago, I was all about just pushing out as much content as possible to build an audience, but now it's more about honing in on what truly resonates with my audience and driving meaningful engagement. This shift has helped me create stronger connections with followers and improved the quality of my content—not just the quantity.

My top three priorities right now are:

• Building systems for content production and scaling – I've realized that consistency is key. I focus on efficient processes for creating videos, social media posts, and products to avoid burnout and stay organized.

• Engagement and community building – Instead of just posting, I prioritize real connection: replying to comments, sparking conversations, and nurturing long-term support.

• Business operations and growth – I focus on refining revenue models, optimizing workflows, and expanding with creators and partners who align with my vision.

In the past, I didn’t prioritize these things strategically, but I’ve learned that sustainable growth and community connection are what truly move a creator from hustle to CEO.

“Staying ahead of industry innovations while maintaining quality is crucial for our growth.”

– Joe Davies, CEO, FATJOE

My top priority right now is investing in AI-powered tools that help our team deliver SEO results faster—a major shift from last year, when we focused on scaling our workforce.

I spend about 40% of my week testing new tech solutions and gathering feedback from our remote teams. This focus on innovation ensures we stay competitive without sacrificing excellence.

“There are certain things that I refuse to not get done in a particular week.”

– Maneeza Aminy, CEO and Founder, Marvel Marketers

1. Morning Strategy – I always start the day with myself: reviewing data, thinking forward, and setting the landscape. That reset ensures I guide the team intentionally instead of reacting on the spot.

2. Client Commitment – I take at least one client call a week—no exceptions. I’ve held Friday 9–10 AM meetings with one client for six years, helping them grow from $300M to $1B in revenue. That kind of transformation takes consistency and care.

3. Hiring Excellence – I never leave hiring to chance. If you don’t make it a priority, your team eventually reflects that neglect. Peak performance starts with peak hiring focus.

   
   

   “Always allocate time for both strategic thinking and human connection.”

   – David Zhang, CEO, Kate Backdrops

   
   

   As a creator and CEO, my #1 weekly priority is ensuring alignment between our vision and the execution of our goals. I dedicate substantial time to reviewing progress, refining strategies, and addressing any barriers that may impede our trajectory.

   
   

   My Top 3 Weekly Priorities:

   • Cultivating a strong and motivated team

   • Maintaining the quality of our product or service

   • Nurturing long-term customer and collaborator relationships

     
     

   A year ago, I was focused on ideation and overcoming early hurdles like MVP and funding. Now, it's about fostering innovation, operational excellence, and building strategic partnerships.

   Advice for creators: Be adaptable. Your priorities will evolve—but that balance between big-picture strategy and real human connection will be the key to sustainable success.

“As a founder, the secret to success is balancing getting your hands dirty with trusting others to take the reins.”

– Brandon Aversano, CEO, The Alloy Market

1. As a creator and CEO, my #1 priority is time management. I used to wear every hat. Now, I delegate so I can focus on strategy and innovation. My Top 3 Weekly Priorities:

   1. Time Management + Delegation – Empowering the right people so I can lead at a higher level.

   2. User-Focused Product Development – Staying at the forefront of our industry with continuous iteration through feedback loops.

   3. Vision & Alignment – Weekly team check-ins ensure we're moving in sync with the company’s original purpose.

   
   

   A year ago, I was constantly shifting direction. Now, I’m clear on our mission and focused on scaling with strategy, not just speed.

   
   

   “As a CEO and creator, my top weekly priority is carving out uninterrupted focus time for high-leverage thinking—whether it's product vision, partnerships, or creative direction.” Daniel Lynch, Digital Agency Owner, Empathy First Media

   
   

   A year ago, I was deep in the weeds—executing tasks, handling every deliverable, and managing the day-to-day grind.

   
   

   Now, I’ve shifted from execution to elevation.

   
   

   I’ve built systems and empowered team leads so I can focus on what actually drives growth.

   Here’s how I invest my week:

   • 70% Strategic Initiatives – Scaling what truly moves the needle.

   • 20% Team Development – Empowering leaders to carry the vision.

   • 10% Creative Exploration – Leaving room for the bold ideas that fuel innovation.

   
   

   The difference? It’s not about doing more.It’s about doing what matters most.

   
   

“Weekly priority is removing distractions, not adding tasks.”

– Victor Hsi, Founder & Community Manager, PRpackages.io

Top 3 Priorities Now vs. When I First Started:

Now:

1. Protecting attention – I say no to most things. My weekly focus is on guarding my time, not filling it.

2. Compound growth loops – I double down only on traffic channels and systems that scale without me, like AI automation, SEO, and newsletters.

3. Monetization > busywork – I only work ~4 hours per week. Everything I do must either generate recurring revenue or build compounding visibility.

   
   

Then: I chased trends, overcommitted, and said yes to everything. The shift? Now it’s all about leverage, simplicity, and building systems that work harder than I do.

“My weekly focus is refining our content engine to generate qualified leads consistently.”

– Josiah Lipsmeyer, Founder, Plasthetix Plastic Surgery Marketing

As the founder of a niche marketing agency, I’ve learned that great content isn’t just about visibility — it’s about conversion. Every week, I invest time into sharpening our messaging and content strategy to attract the right clients, not just any clicks.

A year ago, we were focused on outreach and trying to be everywhere. Now, the priority is a systemized inbound engine that runs smoothly and delivers results — consistently.

“I pick one system to improve—whether it’s how I handle emails, track projects, or review analytics.”

– Burak Özdemir, Founder, Online Alarm Kur

I used to bounce between five problems at once and fix none of them. Now I just choose one and focus on making it smoother. That small improvement builds up over time, making a noticeable difference in my efficiency and workflow.

For creators wearing many hats, friction can kill momentum. By fixing one slow or frustrating step each week, I free up energy and reduce the risk of burnout. This approach also makes future hiring easier because I already have a clear understanding of what works and what doesn’t. Minor adjustments add up, making tasks less stressful and helping me stay focused on growth.

“As a CEO, my #1 priority each week is building momentum, whether that's through client work, strategic visibility, or creating new opportunities for my business and brand. Without consistent momentum, it's easy to get stuck in cycles of doubt or perfectionism.”

– Angela Betancourt, Founder & CEO, Betancourt Group

My Top 3 weekly priorities now are:

1. Strategic Visibility – Sharing my story, my work, or my clients' wins to build credibility and attract new opportunities.

2. Revenue-Generating Activities – Prioritizing the tasks that move the business forward, pitching, selling, and relationship-building.

3. Creative Recharging – Protecting time to consume inspiration (books, art, travel, conversations) because creativity fuels the long game.

   
   

A year ago, I was more focused on execution, getting the work done. Now, I'm focused on building a vision, ensuring that every action compounds toward a bigger future.

“The best creator-CEOs move nimbly and are never caught standing still.”

– Christina Linton, Chief People Officer + CEO, Storyteller Overland & Flarespace

As a dual leader across two brands, I’ve learned that scaling sustainably isn’t about speed—it’s about adaptability. Our team thrives because we stay responsive to change, prioritize clarity in operations, and keep our systems lean but powerful. Every week, I ask: are we building momentum or just moving? The difference lies in intention.

“Now my main focus each week is on growth — which I define as the balance between creative output and sound business decisions that will see the work and the business thrive.”

– Dr. Gregory Gasic, Neuroscientist | Scientific Consultant | Co-founder, VMeDx

When I began as a creator and CEO, it was about survival and learning. I did everything myself—from content production to logistics. But over time, I realized that sustainable success requires systems, support, and strategy.

Top 3 weekly priorities:

1. Supporting My Team – I invest in giving my team the tools and guidance they need to thrive. When they succeed, the entire business scales more effectively.

2. Strengthening Audience Connection – I carve out time weekly to engage with our audience, listen to their needs, and create content that truly adds value.

3. Working Smarter, Not Harder – I used to fill every moment with tasks. Now I prioritize what matters most, simplify where possible, and protect space for creative thinking.

   
   

The biggest shift? Moving from “doing it all” to focusing on what truly drives meaningful, long-term growth.

“These days, my #1 priority each week is clarity.”

– Daniel Ogunmefun, Coordinator, Drift Couriers

Not just clarity for myself—but for my team, our clients, and the direction we’re heading. A year ago, I was spinning plates: saying yes to everything, juggling admin, trying to be everywhere at once.

Now, I’ve realized that being CEO isn’t about doing it all—it’s about protecting the vision and guiding the ship.

Top 3 weekly priorities:

1. Clarity of direction – I review priorities, clear distractions, and realign our focus so we're moving toward the big picture—not just reacting to what's loudest.

2. Creating space to think – Good ideas don’t thrive in chaos. Whether it's walking, journaling, or muting Slack, I carve out space for intentional thinking and strategy.

3. Team alignment – I check in consistently to ensure everyone’s rowing in the same direction. When alignment is strong, execution flows with ease.

   
   

Advice to creators and CEOs: Hustle might get you started, but intention is what sustains your success. Create clarity, not chaos.

“My #1 Priority Weekly is Relentless Customer Focus.”

– Joe Spisak, CEO, Fulfill.com

When I started Fulfill.com, I was constantly juggling product, marketing, and fundraising. A year later, I’ve learned that obsessing over customer needs—not just company growth—is what actually drives scale.

Top 3 Priorities Now:

1. Customer-Centric Innovation – I spend 5–7 hours a week speaking with eCommerce brands. Listening closely has radically changed how we build our fulfillment matching platform.

2. Building High-Leverage Systems – Early on, I did everything manually. Now we use scorecards and systems to evaluate 650+ 3PLs with consistency and speed. For creators: systems are your freedom.

3. Strategic Network Cultivation – I invest serious time into fulfillment relationships. A year ago, this wasn’t even on my radar. Today, it’s how we create exponential value for our clients.