• Katrina Julia

7 Ways to Create Content Like a Boss Colombia 2022 Edition

Creating content like a boss requires you to transform from the inside out no matter who you are. It requires you to think differently, express yourself and your brand, and learn new things all the time. Modern marketing has transformed the way we do business and will continue to do so.


Whether I am creating content in Colombia, Atlanta, El Salvador, Costa Rica, or Guatemala, content strategy and creation continues to evolve with themes, types, and style. Great examples include Instagram Reels Like a Boss. travel to Costa Rica. created with travel brands live., and creating content at the most Instagram-able place in the nation in Atlanta!


My original plan in 2021 was to travel to Colombia the end of 2021. However, I found myself returning to Atlanta early December for several reasons. I ended up traveling to Bogota, Colombia for my first stop in Colombia mid-January 2022. I continued my travels in Colombia to Medellin and Cartagena, Colombia.


Creating content today is not the same as it was yesterday or last year, and it will continue to evolve. The key is to #CREATEIT. The more you get clear on content strategy and create content, the easier you will find your flow in the world of modern marketing.


Make sure you follow along with travel to 7 Continents. You will get inspired to create, transform and inspire! You will be inspired to create content, online courses, global transformational retreats, and your brand.


Whether you are a content creator, entrepreneur, traveler, or brand, you will learn 7 Ways to Create Content Like a Boss in the Colombia Edition.



Create Content Like a Boss Colombia Edition



Background Insights

I am no different than you or anyone. I don't have a magic entrepreneurship wand or content creation stick. What I do have is a never ending passion and purpose to help people #CREATEIT. Just like you, I have a history in creation, transformation and entrepreneurship. For insights into my content strategy and creation history, check out my How to Create Content Like a Boss in Mexico edition.


No matter where you are in your journey with content creation, the Content Like a Boss series will help you with strategy, structure and systems along with the tips, tools and technology to create what you love. You will learn strategy, structure and systems, as well as social media, blogs, podcasts, courses, pitches, and launches.


It will help you align the incredible content you create to your freebies library, online courses, events or retreats, and brand consulting.


One Day in Bogota, Colombia


Top 10 Bogota, Colombia Things to Do


Top 10 Medellin, Colombia Things to Do


Top 10 Cartagena,. Colombia Things to Do




Cartagena, Colombia Photoshoot Airbnb Experiences


7 Ways to Create Content Like a Boss: Colombia Edition

In case you missed my latest Atlanta Create Content Like a Boss edition, check it out!


No matter what type of entrepreneur or influencer you are, industry you are in, creating a life, business, and community you love will inspire you to create content in countless ways.


Travel to Colombia was on my heart since middle school when I had a great friend, Lorena from Colombia. In 2011, in Corporate America I learned about Cartagena, Colombia and declared I would visit one day. 11 years later, I traveled to Cartagena, Colombia in 2022/


With content strategy and creation, I knew I would create dedicated blogs and shows for Top 10 Things to Do in Colombia cities, Instagram Reels, and YouTube videos. I left myself open to be flexible on the rest.


I never saw business consulting and digital marketing coming with an annual project via Paro, an influencer marketing platform, and e-book launch coming. In December 2021, I learned I got selected for The Cru for an one year program with UBS Entrepreneur. Through their program, I increased my clarity in January for the first quarter of 2022.


With The Cru, I set intentions for B2B for Influencer Management launch in February and March for April of $7,000 - $25,000+ and + 6+ figures for 2022, and B2C for CREATEIT Ebook to reach $3,000 monthly by July 2022. As of March 1, 2022, we are reaching over 50-85% conversion on the Influencer Management Program for April - June accelerator.


My original plan for content creation included blogs, podcast episodes, ideas for social media, videos, and tying to online courses and ongoing consulting.


My Plan to Create Content Like a Boss:

1) Outline travels and content

2) Complete One in a Day for Bogota, Colombia and decrease One Day guides.

3) Finish Top 10 Things to Do for Bogota, Medellin and Cartagena, Colombia

4) Researching adventures and healthy food experiences

5) Pitch brands like a boss

6) Create content weekly on blog, show and courses

7) Share how to create what you love and align to launches for 2022


So, 7 Ways to Create Content Like a Boss includes Blogs, Shows, Videos, Instagram Reels, Instagram Posts + Stories, Instagram Videos, and Tying to Online Courses



Bogota, Colombia Walking Tour + Live Streaming


1 Writing Blogs

In 2021, there are over 30 Million Bloggers in USA alone. If you don't have a blog yet, you may want to launch one to keep people coming back to your website.


With about a month in Colombia, I decided to write One Day in Bogota, Top 10 Things to Do in Bogota, Medellin and Cartagena, and 7 Ways to Create Content Like a Boss guides. With each destination, I usually do a One Day and Top 10 series. With increasing focus in other areas, identifying effectiveness in One Day and Top 10 guides, I decided to decrease frequency of the One Day guides.


With blogs, what do you love to write about and share? Explore all over my blog for infinite ideas.


2 Launch a Podcast

The time to launch and grow a podcast like a boss is now. My show, CREATE with Katrina Julia we are over 500 episodes and over 10,000 downloads! Podcasting is an incredible way to create evergreen content that is relatable and accessible! When you do podcasting right, people get a lot of value from your content AND feel like they are in the room with you.


Starting a Podcast for Free Like a Boss is easier than you imagine!


I love to first write my blog, and then record a voice over. Sometimes though, I record a show, then transcribe it to a blog too. Other times. I record a face to face video. convert it to audio for the show, and have it transcribed by a Virtual Assistant for the blog. I give myself the freedom to create.


Give yourself the freedom to automate and scale like a boss too.





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3 Videography and Streaming on Instagram and YouTube

One of the focus points for 2021 and beyond is growing my YouTube channel. As of February 2022, my channel has grown to 250+ subscribers and up to 9,000+ views on some videos.


My channel is not yet eligible for monetization on YouTube. We are getting there.

Currently, YouTube requires 1,000+ subscribers and 4,000 public watch hours. I have found its great to have a mixture of short and long videos, and include covers, pinned links, and I-cards!


In Colombia, I created over 35 Instagram Reels and 15 Videos on YouTube.





In late 2021, I discovered HeyGo Live, a platform to stream live with travel, creating, and exploring; as well as monetizing right away. I started getting on hosting "Tours/Experiences" in December, and made about $200 for a few 1 hour ish tours and experiences like Atlanta Botanical Gardens and 7 Day Challenge! In January - February 2022. I ended up trying to. host 5+ times live with black screens, audio issues, and little to no support from the platform during and after even with simple questions on troubleshooting from their side.


As a result of these red flags, I have steered away from HeyGo Live. I will continue to create videography and increase my lives on Instagram and YouTube. I am not receiving monetization bonuses on Instagram Reels or tip options on the Lives. I am confident the monetization will come at the perfect time.



4 Instagram Reels Like a Boss

I loved creating Instagram Reels Like a Boss in Colombia! I love the short from content, and have found IG Reels fun to create. Here are some of the Instagram Reels I created in Colombia.



5 Instagram Reels, Posts, and Stories

I love utilizing the features on Instagram including, but not limited to, Instagram Reels, Posts and Stories, and Videos. With my content and travels coming, you will find more Lives as well.


In Colombia, I did over 90% Instagram ReelsI with sharing to stories. I share everything in stories and tag tourism brands on both the posts and stories. I often get reshares from brands and Tourism Boards.



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6 IG Videos

Instagram loves seeing us create posts, stories, reels and videos. It shows you are actively engaged using the platform in multiple ways. A great way to repurpose videos is to share on both YouTube and IG Videos. Instagram recently changed all to videos short and long-form content. I am still experimenting with these, and see that many creators have these monetizing.


If you have created a video, why not share the video and repurpose across channels?!

On my IG, I have series I have created as well.



IGTV Series


7 Online Launches

You want your content to stand on its own across platforms, create community, and monetize your content. At the same time, don't take the content you create for granted. You may align it easily to launch online courses, as well as brand consulting too!


In Colombia, I outlined focus and timing for Influencer Management and E-Book from January to March with goals currently to June. I increased focus, clarity and timing for Brand Engagements, CREATEIT Summit, Transformational Retreats and Lifestyle Like a Boss Online Course through 2022.


I launched my Influencer Management Program with launch page, campaigns, and e-mail launch. In March, I am and we are booking engagements to start April 2022.





I launched CREATEIT Ebook, tied to FB Ads, and e-mail launch in process for 7+ weeks.