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  • Writer's pictureKatrina Julia

How to Pursue Passion, Purpose and Profits for Entrepreneurs and Brands

Updated: Oct 10, 2019

When you think about the entrepreneurs, bloggers and brands you love, what comes to mind? Do you immediately think of passion, drive and excitement? That's what I think about when I think of Rachel Hollis, Ashley Renne, and the Apple brand.

Whether you are building a personal or a business brand, there is no denying the power of story telling. Each and every story that captivates us involves a hero or heroine overcoming something painful. It is powerful when your faith inspires you to turn pain into purpose to pursue people too.

It isn't pursuing people that want solutions to the problems you may solve because of your purpose. As a result, they want your help. As I walked through my own transformation story of a lifetime, I recognized the power of vulnerability and authenticity.

You become unstoppable when you pursue passion, purpose, and profits. What if you started combining what you love, what you've overcome, your gifts and talents, and how you serve? Imagine Passion + Purpose = Profits for you and your business.

How to Pursue Passion, Purpose and Profits

Pursuing passion, purpose and profits is an art and a science. It's combining the art of story telling with content, media, and your solutions. To start sharing what you and your brand love, list the top 5-10 things you love. The things you overcome in life and business help lead you to your purpose.

Once you identify your purpose, the path to your profits becomes easier. Knowing your purpose helps you get clear on the people you serve. The path to profits unfolds like a road trip from your story to your content, freebies, and solutions.