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  • Katrina Julia

How to Create Content Like a Boss in 2020 Mexico Edition

It is time to create content like a boss in 2020 and beyond. Are you done with struggling with content strategy, alignment and execution. Do you want your content to flow from social media and freebies to online courses and events?


It's time to help your community with transformation with clarity and ease. Whether you help people with wellness, travel, or other areas of lifestyle transformation, it's possible to create content like a boss.


Creating content and community takes sharing and the things you have learned. In the process, you are transforming yourself while you inspire others. You will learn insights into creating content like a boss with vision, intention and outlines with my travel to Mexico.


Whether you are an entrepreneur, traveler, or brand, these tips and tools will inspire you to create content for social media, online courses, and events. Before you know it, you will create content like a boss.



How to Create Content Like a Boss Mexico Edition
How to Create Content Like a Boss Mexico Edition





Background Insights

I get how you feel in every way. I know what it is like to be unclear, afraid, and insecure.


2011: Left Corporate (Strategy & Finance Executive role ) barely on Social Media

2013: Start using Facebook for Story Telling and Wellness. Start my Instagram account.

2014: My Wellness & Herbalife business grows 25X on Facebook alone. (not typical, possible)

2015: I begin to figure out my style e.g. lifestyle, wellness, travel for the website & social media

2016: I set up strategy, structure & systems step by step & get training to create online courses.

2017: First round of online courses & social media automation across FB, IG and Pinterest set up.

2018: Set up 12 themes for blog, podcast, and social media & consistent posting.

2018: Launch influencer marketing for lifestyle transformation (>10,000 influencers + 2500% ROI).

2019: Tying all above to IGTV, videos, lives for launches of courses & events with tips, tools & tech



I am sharing this so. you know I am figuring it out step by step too. No matter where you are in creating content, this post will help you constantly create ideas of content with social media, blogs, and podcasts. It will help you align your free content to your freebies, online courses and events.






Create Content Like a Boss: Mexico Edition


No matter what industry you are in, creating a life and business you love will inspire you to create content. On my Mexico trip, I created content on wellness, business and travel for social media, online courses and events.


Before I left for Mexico, I created a vision, intention, and outline in How to Create Content Like a Boss. Keep in mind, I stay flexible to allowing things to flow and evolve.


Some highlights from my original plan included ideas for social media, my online courses, and repurposing content for events and retreats.


My Plan to Create Content Like a Boss:

1) Outline pre-event content

2) Consider experiences ((Scuba Diving, Photoshoot, Healthy Experiences)

3) Deciding to go a day to two days before hosted Airbnb Adventure

4) Researching scenic highlights

5) Googling healthy food experiences

6) Choosing an unique experience to share

7) Reviewing the experience in Mexico



Content Piece Ideas for Blogs:

1) How to Create Content Like a Boss

2) How Travel Sets Your Soul On Fire

3) 5 Ways to Transform and Travel in Mexico

4) One Day in Mexico: Transform + Travel in Mexico

5) 7 Ways to Create a Life and Business You Love

6) Content You Want to Create When You Travel to Mexico

7) The Best Tips for Group Travel for International Retreats



Content Ideas to Integrate Before to After Travel:

1) Share IG Stories + Lives + Posts

2) Film Videos for Use for IGTV, YouTube, and Blog

3) Add Videos in Blog Posts + Repurposed Posts

4) Repurpose for Facebook + Instagram = Other Channels

5) Reach Out to Travel Magazines for Paid Articles

6) Outreach to Tourism Bureaus for Added Collaborations

7) Tie into Courses & Events & Retreats



It's easy to see how I now set myself up for success in content creation (and help others) with tools like our Social Media guide and webinar.






Starting Point for Creating Content


A great place to start is list out 3 to 12 things you love to share that create value and inspire others.

The next step is determine where you will share.


Checklist

Ideas for what you love to share

Platforms are you on now and new ones

Why do you want to share

What you will use the content for


The next step might involve brainstorming names for your themes, social media posts and blogs. I've got great examples with our Creation Club lifestyle transformation mastermind and the free #14daychallenge.


For Mexico, I knew I wanted to share day in the life, morning routine, and wellness videos daily. I knew I wanted to share recaps, travel and highlights. I outlined ideas for our blog, mastermind and events so I knew the intention for the content walking in.


Yes, things changed daily and I adjusted. At the same time, with vision and clarity, it helps you simplify and get things done easier and faster.









Mexico Edition: Create Content Like a Boss


I'm sharing how to create content like a boss. Content creation involves vision, intention and outlines. At every step, inspiration, planning, and platforms are integrated. At a more detailed level,