How to Create Content Like a Boss in 2020 Mexico Edition
- Katrina Julia
- Jan 13, 2020
- 8 min read
It is time to create content like a boss in 2020 and beyond. Are you done with struggling with content strategy, alignment and execution. Do you want your content to flow from social media and freebies to online courses and events?
It's time to help your community with transformation with clarity and ease. Whether you help people with wellness, travel, or other areas of lifestyle transformation, it's possible to create content like a boss.
Creating content and community takes sharing and the things you have learned. In the process, you are transforming yourself while you inspire others. You will learn insights into creating content like a boss with vision, intention and outlines with my travel to Mexico.
Whether you are an entrepreneur, traveler, or brand, these tips and tools will inspire you to create content for social media, online courses, and events. Before you know it, you will create content like a boss.
Background Insights
I get how you feel in every way. I know what it is like to be unclear, afraid, and insecure.
2011: Left Corporate (Strategy & Finance Executive role ) barely on Social Media
2013: Start using Facebook for Story Telling and Wellness. Start my Instagram account.
2014: My Wellness & Herbalife business grows 25X on Facebook alone. (not typical, possible)
2015: I begin to figure out my style e.g. lifestyle, wellness, travel for the website & social media
2016: I set up strategy, structure & systems step by step & get training to create online courses.
2017: First round of online courses & social media automation across FB, IG and Pinterest set up.
2018: Set up 12 themes for blog, podcast, and social media & consistent posting.
2018: Launch influencer marketing for lifestyle transformation (>10,000 influencers + 2500% ROI).
2019: Tying all above to IGTV, videos, lives for launches of courses & events with tips, tools & tech
I am sharing this so. you know I am figuring it out step by step too. No matter where you are in creating content, this post will help you constantly create ideas of content with social media, blogs, and podcasts. It will help you align your free content to your freebies, online courses and events.
Create Content Like a Boss: Mexico Edition
No matter what industry you are in, creating a life and business you love will inspire you to create content. On my Mexico trip, I created content on wellness, business and travel for social media, online courses and events.
Before I left for Mexico, I created a vision, intention, and outline in How to Create Content Like a Boss. Keep in mind, I stay flexible to allowing things to flow and evolve.
Some highlights from my original plan included ideas for social media, my online courses, and repurposing content for events and retreats.
My Plan to Create Content Like a Boss:
1) Outline pre-event content
2) Consider experiences ((Scuba Diving, Photoshoot, Healthy Experiences)
3) Deciding to go a day to two days before hosted Airbnb Adventure
4) Researching scenic highlights
5) Googling healthy food experiences
6) Choosing an unique experience to share
7) Reviewing the experience in Mexico
Content Piece Ideas for Blogs:
1) How to Create Content Like a Boss
2) How Travel Sets Your Soul On Fire
3) 5 Ways to Transform and Travel in Mexico
4) One Day in Mexico: Transform + Travel in Mexico
5) 7 Ways to Create a Life and Business You Love
6) Content You Want to Create When You Travel to Mexico
7) The Best Tips for Group Travel for International Retreats
Content Ideas to Integrate Before to After Travel:
1) Share IG Stories + Lives + Posts
2) Film Videos for Use for IGTV, YouTube, and Blog
3) Add Videos in Blog Posts + Repurposed Posts
4) Repurpose for Facebook + Instagram = Other Channels
5) Reach Out to Travel Magazines for Paid Articles
6) Outreach to Tourism Bureaus for Added Collaborations
7) Tie into Courses & Events & Retreats
It's easy to see how I now set myself up for success in content creation (and help others) with tools like our Social Media guide and webinar.
Starting Point for Creating Content
A great place to start is list out 3 to 12 things you love to share that create value and inspire others.
The next step is determine where you will share.
Checklist
Ideas for what you love to share
Platforms are you on now and new ones
Why do you want to share
What you will use the content for
The next step might involve brainstorming names for your themes, social media posts and blogs. I've got great examples with our Creation Club lifestyle transformation mastermind and the free #14daychallenge.
For Mexico, I knew I wanted to share day in the life, morning routine, and wellness videos daily. I knew I wanted to share recaps, travel and highlights. I outlined ideas for our blog, mastermind and events so I knew the intention for the content walking in.
Yes, things changed daily and I adjusted. At the same time, with vision and clarity, it helps you simplify and get things done easier and faster.
Mexico Edition: Create Content Like a Boss
I'm sharing how to create content like a boss. Content creation involves vision, intention and outlines. At every step, inspiration, planning, and platforms are integrated. At a more detailed level, content creation involves strategy, types, and repurposing.
I will share with you insights into vision, intention and outline for my Mexico trip. You'll learn insights and behind the scenes into the tips, tools and technology I use to create content like a boss. You may experience added insights via our Adventures in our Airbnb Adventure.
If you want more, check out our online freebies In a Day Series with Social Media, Blogging, Website, Video and Courses, as well as my webinar on How to Create and Launch an Online Course in a Week.
1. Cast a Vision for Your Content
The first thing I do now each and every time I start creating content is cast a vision. I imagine what I want the experience to feel like. I consider how I want it to look like to you. Before I even begin to create, I imagine feeling like a boss done with the content.
When you empower yourself like this, there is no way you won't create content (or anything) like a boss.
I want you to know this is a result of years of transformation inside and out. I believe transformation is required to create a life and business you love.
When you start with the end and mind and use your imagination, the possibilities are limitless.
Here is a helpful list to help you cast a vision
Visualize how you feel creating, shooting, filming
Determine where you want to shoot or film
Identify themes and areas you focus on
Before I went to Mexico, I imagined Chiibal Hostal and filming videos on wellness, business and travel for social media and our online courses. I saw myself experiencing water activities and filming inspirational beach videos. I imagined you when I would write my blog or film my videos on the recap of the day and much more.
2 Set Your Intention to Create Content Like a Boss
Casting a vision helps create clarity to set your intention. Once I imagine how I will feel this includes imagining how you will feel with the value I create. My purpose is to help you create a life and business you love.
For Mexico, I set an intention of taking you along the journey with me to create a life and business you love. This includes creating a feeling that you are there with me in Mexico, creating content, and learning from me like I am your friend.
I am clear about speaking to side-hustlers, entrepreneurs, and travelers who want to create a life and business they love. I imagine brands I want to partner with on wellness, media, lifestyle and travel. When I speak, I don't speak to everyone. Not everyone is open to or focused on creating what they love. Or, I or may not be the guide or platform that most aligns for them.
Consider why you are creating content and what platforms you are creating for. I knew I was creating content for Instagram, Facebook, and Blogs. I maximize content and repurpose it so I knew we would do this for the podcast, course launches, and live events,
These are thoughts I have in my mind when I shoot photos, film videos, and outline blogs. This is what I think of when I am inviting you to create in our community online and live. Years ago, I experienced many fears and challenges with money. I have grown a lot. At the same time, I am and always will be a work in progress.
Here is a helpful list to help you set an intention
Who you have in mind that you are creating for?
How do you want people to feel when they connect with you?
What platforms are you creating on and for?
Why are you creating content?
Before arriving in Mexico and all during the trip, I shared and created value for social, courses and events. I imagined how this content would help you create a life and business you love, and how you would feel
3. Outline for Content Like a Boss
Outlines for your content help you walk into the situation feeling like a boss. Even when I am in Atlanta, I think of ways to create content constantly. Whether I am creating in Atlanta, submitting a proposal to a brand, or outlining content for our next retreat, I exercise the content creation muscle all the time.
For example, this post is a result of a prior outline. This week alone, I submitted outlines for content to 3+ public relations firms already, connected on campaigns on influencer marketing platforms, and outlined our launches coming up for online courses.
When you are creating your outline, consider platforms, purpose, and timing.
Examples for Mexico Included
Instagram & IGTV Series & YouTube
Blog Posts & Tying to IG
All of the Above & Course/Event Launches
IGTV Examples
Blog Examples
With the trip to Mexico, I created content like a boss by:
1) Sharing stories and lives as I go on Instagram & FB
2) Filming face to face and behind the scenes
3) Sharing a IGTV video daily
4) Repurposing the same videos for YouTube
5) Integrating videos later in the Blog & Podcast
6) Planning my Feed & being spontaneous
7) Photos & Videos for Future Posts on Courses & Events & Retreats
You can see how this sets you up to create content like a boss.
Consider constantly new ways to post on platforms and use the same content. For example, I went to Cuba a few years ago for our hands on CREATE events and retreats In expanding our content creation for lifestyle transformation and entrepreneurship, I decided I would create a one day guide like our others, and submit a pocket guide to We Are Travel Girls.
The final tip in platforms is share your content over and over. Based on human psychology and the amount of information we deal with daily, it takes the average person 5+ times to take action. So, don't take it personal when you aren't popular overnight. Anyone that you see now with thousands of views or likes put in years of work.
Thinking about how you want to create content like a boss next? Is it with your vision and intention? Or are you already on the outline for your social media and blogs? Now, you are creating content like a boss.
Content Like a Boss in Mexico
Unlike Mexico, creating content is a journey, not a destination. Every time I create content, I learn new ways to create content. I get new ideas all the time. I learn how to be more effective and efficient in many ways. Our community teaches me new things too.
What spoke to you the most on vision, intention and outlining with creating content like a boss?
What vision are you casting?
Do you have an intention in mind?
How are you aligning and outlining your content?
Take the actions to walk towards content like a boss in Mexico, or wherever in the world you are.
If you love this post, you'll love 2020 Vision: Year Ahead.
Create. Transform. Inspire.
You Were Born to.
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