• Katrina Julia

14 Day Challenge: Boss Brand: Day 7

Updated: Apr 28

Are you an entrepreneur, business owner, and/or find yourself looking for ways to build a boss brand and make money online? Whether you are an entrepreneur, wellness coach, and/or course creator, boss brand will help you with strategy, structure and systems.


Regardless of whether you are working from home for someone else, building your side hustle, or ready to pursue your passion and purpose full-time, building a boss brand will help you take a brand and business from the foundation to stability to growth.


In the United States alone, over 22 million people have filed unemployment in the last month or so. You may be one of those. I walked through unemployment in 2007. I know it's hard. When I choose to embrace purpose and gratitude, I found every step leads me to where I need to go. Is it painful? Yes. Do I learn a ton in the process refining my mind and character? Yes. Am I making choices to turn pain to purpose? Yes and so can you.


No matter where you are with building a boss brand now, you may learn strategy, structure and systems to help you in any industry. In serving in >7 industries, I have found many businesses neglect firm foundations. Sometimes people negate great ideas until they are forced to pay attention. In times like a global pandemic, entire business models are shifting to virtual and online.


Prior to becoming a full-time entrepreneur, I walked through 7+ industries from operational to financial to executive roles. In 2011, I became a full-time entrepreneur. I realized I had a lot to learn and many skills to develop. You may be feeling all those feelings now. You are not alone in any way, shape or form.


Building a boss brand with an all in one lifestyle brand led me to learn many new skills to set up strategy, structure and systems. When you decide it is time to build a boss brand, everything changes. In the 14 Day Challenge, Day 1, I shared how transformation is required to create a life and business you love. In the 14 Day Challenge, you will experience 12 themes to create a life and business you love from faith to wellness to money and travel.


Whether you create with our community on the blog, podcast, and/or in the 14 Day Challenge sneak peek to our monthly mastermind, Creation Club, you will experience transformation like never before. On Day 7 of the 14 Day Challenge, it's time to take on being a boss and build a boss brand.




Preston Olsen - Weekend Voyagers Cuba Retreat




Boss Brand Intro

Building a boss brand starts with strategy and foundation. Setting up themes and a structure enhances alignment, consistency and stability. Over time, with action you identify systems leading to growth.


When I started creating FIT Life Creation, at the forefront of my mind was time freedom. For years working in Corporate, I dealt with inefficiency and outdated systems I got to change. With teams, I would identify new strategies, structures and systems and implement them.


I wanted to eliminate inefficiency and set up structure and systems from the start. As a result, this included setting up a structure, as well as systems to automate delivery of freebies, online courses, and/or influencer collaborations. I decided early-on I would create a blog and podcast to create evergreen content available 24/7, and integrate automation and delegation with a team.


All of this, plus an out of office response e-mail with directions with a time table of three days for responses, and virtual assistants helps the business run without anyone putting a finger on it. Most importantly, it gives me peace of mind knowing people are being serviced left and right easily.


I wanted to have a business, and not for the business to have me. I constantly ask how can I automate and/or delegate this. Time freedom is important to me. In addition, having a business that runs virtually and live is priceless. You may be thinking about increasing your online presence now more than ever.


Boss Brand involves:


  • Setting a strategy

  • Outlining structure

  • Identifying systems

  • Considering foundations

  • Ensuring stability

  • Developing growth


When I started FIT Life Creation 1.0, we launched with a 5+ page website, online coaching, and events. Now, in version 12.0, the site has 10+ pages, blog, podcast, lifestyle transformation and entrepreneurship library, online courses, live events, collaboration platform for press, social media, coaches, and course creators, and an agency for both influencer management and wellness, media and travel for brands. As you can see, a lot has changed and developed.


Boss Brand involves identifying strategy for online and live presence. Structure includes outlining the boss brand flow from social media and freebies to online courses and live events. Your systems include what you will use to deliver your online offerings.


Building a boss brand includes considering how firm your foundation is e.g. vision, mission, presence. Setting stability from action to cash flow is required for business success. Your boss brand involves being innovative and inspirational.


Some examples for Boss Brand include:


  • Creating a vision for your brand

  • Setting themes for your structure

  • Identifying and implementing systems


Being and becoming a boss and building a boss brand will require you to evolve in every way. I know transformation is required in my own journey.



Leo Parias Costa Rica



Boss Brand Strategy


When I started building our brand, I considered what portion of the business I wanted online. I identified over 75%. I wanted to have and teach others to create a strategy with a firm foundation. A firm foundation in an online business includes social media, freebies, blog and podcasts to keep people coming back.


Being a money maker and offering courses and services involves structure, pricing and delivery. It includes determining what you include as bonuses like the transformation tool kits we include monthly. Increasing publishing, partnering and promotion leads to stability in traffic, conversions and cash flow. As you focus on areas, you receive ideas on how to grow the business online and in real life.


I love to travel so including travel and retreats for entrepreneurs and brands is important to me. It is why I decided to launch retreats in 2016. I wanted to give others the opportunity to create their own retreats and co-lead ours too.


As I learned the power of story sharing in social media, I realized I wanted to create an online community and press army with entrepreneurs, influencers, coaches and brands. Last year, I identified an opportunity for influencer management and engagements for brands for wellness, media and travel.


Inevitably, one step leads to another with strategy, structure and systems. At every step, I identified systems to help make each part easy for myself and others to create a life and business we love.


Consider how you want to build a boss brand.



Here are some questions to ask yourself:


How is your strategy?


What structure do you have?


Which systems are you using?


How firm is your foundation?


What actions align to stability?


Where are you growing the business?


How often do you publish, partner and promote?



These are some of the things I teach in the building a boss brand, guides on Amazon, and in our mastermind and live events.






Preston Olsen - Cuba Retreat




Building a Boss Brand


Building a boss brand is not for the faint of heart. It includes everything from the colors you want to use to the feeling you want people to have when they create with you. I have learned how to align visuals, platforms, and courses and am teaching others to do the same.


After graduating from undergrad and grad school in 2002 and 2003, respectively, I continued my education. I received my CPA, CFE, and NASM certifications. I continued to learn and apply. I invested in photographers and videographers like Brett Seeley, Michael Neveaux, Harry LHGFX, Weekend Voyagers and Ashley Renne to name a few.


I continue to learn via transformational events with Herbalife, Strategic Coach, Brendon Burchard, Chalene Johnson and Rachel Hollis to name a few more ways I invest. With every event or program I attend online, I set intentions and apply what I learn immediately and extensively over time. My return on investment from any degree, certificate, or event I have attended is 1000%+ ROI easily.


The 12 Themes from Jump Start Transformation to Crazy Confidence give me and us a never ending stable structure to create limitless value.


Consider what area in building a brand you are focusing on next. Is it in your strategy? How about your structure? Everything becomes easier as you #createit



Leo Parias Costa Rica



The more I shifted my mindset, I began to see the return on investment in serving with value and abundance. I recognized where I focused on building a boss brand. We all start at ground zero.


I focused on pursuing passion, purpose and then people and profits. I showed up for myself creating value long before our traffic and conversions started doubling. Will you choose to?



Boss Brand Tools


I love using tools in every way with building a boss brand. On a regular basis, I use tools like Wix and Kajabi for our website and blog. I use my iPhone and Canon EOS M100 for content. Tracking the business includes tools like Live Plan, Google Analytics, and Honeybook.


I’ve found technology and tools help you limitlessly. It is key to #createit and practice.


It isn't enough to read blogs or listen to podcasts. It is time to #createit - what you love.


Building a boss brand is a journey you will be on for life.



Boss Brand

Build a boss brand with love from the inside out. The more you enjoy what you are creating, the more people feel it. You will #createit faster than you imagined. It becomes a labor of love.


Building a boss brand continuously involves strategy, structure and systems. Where are you focusing now? It's considering alignment and actions to a firm foundation, stability and growth in your business and brand. Don't forget everyone started at zero including Nike, Apple, and Disney.


You may be ready to implement boss brand tools applying transformation hands-on. It is time to #createit. Approach it one step at a time on your way to being a boss and building a boss brand.


If you missed the start of the 14 Day Challenge, let's jump start transformation.


Check our programs in lifestyle transformation and entrepreneurship.



Create. Transform. Inspire.

You Were Born to.


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