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  • Katrina Julia

Influencer Marketing Like a Boss in 2020

A Step by Step Guide for Entrepreneurs, Influencers and Brands

Since starting in the influencer marketing world in 2015, both as an influencer and as a brand, I've learned a ton. Although, influencer marketing is here to stay, it will continue to evolve in 2020 and beyond.

I've learned how to how to leverage who I am as an entrepreneur in influencer marketing, as well as the brand. There are ways for you to connect and create community in multiple ways.

Whether you are an entrepreneur, influencer, brand, or agency, Influencer Marketing Like a Boss will help you with finding influencers, phenomenal platforms, creating and growing campaigns, and the metrics that matter. If you are an influencer, it is important to know your return on investment (ROI) with earned media and results.

Photo Credit: My Canon EOS M100 Timer

The future of influencer marketing will focus on ROI - there is no question.

It's time to get the 411 on Influencer Marketing. Whether you want to evolve with wellness, business, travel, or lifestyle transformation, it's possible.

Whether you are an entrepreneur, traveler, or brand, these tips, tools and technology will inspire you to use influencer marketing in more innovative ways.

Did you know businesses invested over $8 billion dollars in influencer marketing in 2020 according to Business Insider? The biggest focus for brands at 79% of campaigns is Instagram. Are you capitalizing on the opportunities as an influencer and/or as a brand with creating a community?

Don’t be so shocked now why people are growing faster with content, community and collaborations. It takes community now more than ever.

Let’s talk about Influencer Marketing Like a Boss.

Photo Credit: John - Airbnb Experience Houston

Background Insights

I get how you feel in every way. I know what it is like to feel confused and overwhelmed.

My goal is to help equip and empower you in influencer marketing with this series.

2011: Left Corporate (Strategy & Finance Executive role ) barely on Social Media

2013: Start using Facebook for Story Telling and Wellness. Start my Instagram account.

2014: My Wellness & Herbalife business grows 25X on Facebook alone. (not typical, possible)

2015: I begin to figure out my style e.g. lifestyle, wellness, travel for the website & social media

2016: I start influencer marketing both as influencer and as a brand hosting retreats & press trips in Costa Rica and Cuba. I align strategy, structure and systems online and with social media.

2017: First round of online courses & social media automation across FB, IG and Pinterest set up.

Research >50 influencer marketing platforms, expand to online, and set up our own.platform.

2018: Set up 12 themes for blog, podcast, and social media & consistent posting.

2018: Launch influencer marketing for lifestyle transformation (>15,000 influencers + 2500% ROI).

2019: Tying all above to IGTV, videos, lives for launches of courses & events with tips, tools & tech

Expand influencer marketing to >700 million in reach, >25,000 influencers, ROI > 3000% on earned media alone, and campaigns >7 testing on 3+ platforms.

2020: Increase integration across social media including podcast, press, and communities. Aligning influencers to ongoing collabs online to live including travel and brand placements. Have influencers engaging >a year with our programs and experiences online and live.

I am right here with you figuring it out step by step putting one foot in front of the other too.

Shot via Leo Parias at Our Costa Rica Retreat with Marissa @postcardstoseattle

Influencer Marketing 411

Whether you are building your personal brand as an influencer or entrepreneur; as a brand with a community; or both, there are some basics you will want to know.

Regardless of where you are in your experience levels now in social media or influencer marketing, you will get there. If you are an influencer in your early - mid stages .g. <10K, no website, little online presence, you will love sharing on social like a boss.

I didn't get here overnight and I will continue to evolve. If you are further along and thinking of building your brand with influencers, you will love how to build your brand with influencers- sneak peek webinar to the 5+ week course and mastermind.

Photo by Brock Photos in Atlanta

I found the more I simplified and amplified, the better things flowed including alignment and results. Whether this was in 25 min focus windows, scaling with a virtual assistant or a platform, or focusing on an area in a day, I found ways to take aligned action to create community.

Whether this involved finding influencers (or being found as an entrepreneur), phenomenol platforms, creating and growing campaigns, metric matters, and/or creating it. I created a 5 step system I consistently follow.

5 Steps include:

Influencer Insights

Phenomenal Platforms

Creating & Growing Campaigns

Metric Matters

Creating It

When I keep my mindset focused like this, each step leads to results and next milestone. This approach never ends as there is always new and more things to learn.

Starting Point

A great place to start is list out which area you want to focus on first.


Influencer 411

Phenomenal Platforms

Creating & Growing Campaigns

Metric Matters

Creating It

As an influencer, this may involve setting up your media kit and bio page on your website. One of my favorite tools to use is Canva. We use this hands on in our online mastermind (which includes 12 themes to create what you love including influencer marketing) and courses, as well as live events.

Perhaps, you are looking to create community with us online and live in collaborations? Depending how far along you are, we have influencer management for influencers who have >25K on their instagram. You may learn more and sign up for a free call.

As a brand, this may include identifying who your ideal influencer is - what niche, area, results, reach, engagement, platform opportunities on their blog, podcast, online courses, live events, and prior monetization results with other brands. Perhaps, you are ready to set up your own influencer marketing platform?

No matter where you are, start. I didn't get here overnight. I kept persevering and persisting through it ALL. Overnight success = years of blood, sweat, and tears you didn't see.

I've got great examples with our Creation Club lifestyle transformation mastermind and the free #14daychallenge.

Influencer Marketing Like a Boss