• Katrina Julia

5 Ways to Share on Social Like a Boss

Since creating content and sharing on social media channels for 5+ years, I've learned how to share on social like a boss. There are ways for you to create, share, and repurpose content with ease.


Whether you do it yourself as an entrepreneur, or scale with a team, this guide will help you with insights for social media, blogging, websites, videos and online courses. You will see clearly how they are all connected when you remove the complexity.


It's time to share on social like a boss. Whether you help people with wellness, media, travel, or lifestyle transformation, it's possible.


Whether you are an entrepreneur, traveler, or brand, these tips, tools and technology will inspire you to share on social in smarter ways.


Did you know there are over 7 billion searches a day now on Google? That is almost as many people as there are on the planet! Not only that, there are over 2 billion websites, and over 600 million blogs in 2020. In case you aren't convinced yet, there are over billion people are on Instagram monthly?


Don’t be so shocked now why people don’t see your content if you aren't sharing on social like a boss. It takes strategy, structure and systems to stand out.


Let’s share on social like a boss. I’m sharing what I wish I knew when I started to help you get results faster.



Photo Credit: Brett Seeley



Background Insights

I get how you feel in every way. I know what it is like to be unclear, afraid, and insecure.


2011: Left Corporate (Strategy & Finance Executive role ) barely on Social Media

2013: Start using Facebook for Story Telling and Wellness. Start my Instagram account.

2014: My Wellness & Herbalife business grows 25X on Facebook alone. (not typical, possible)

2015: I begin to figure out my style e.g. lifestyle, wellness, travel for the website & social media

2016: I set up strategy, structure & systems step by step & get training to share on social

2017: First round of online courses & social media automation across FB, IG and Pinterest set up.

2018: Set up 12 themes for blog, podcast, and social media & consistent posting.

2018: Launch influencer marketing for lifestyle transformation (>15,000 influencers + 2500% ROI).

2019: Tying all above to IGTV, videos, lives for launches of courses & events with tips, tools & tech

2020: Increase integration across social media including podcast, press, and communities.



I am right here with you figuring it out step by step putting one foot in front of the other too.



Photo by Hunter Johnson on Unsplash





Share on Social

Regardless of your experience level, industry, and skill levels, you are capable of sharing on social like a boss. I didn't get here overnight and I will continue to evolve.


I found the more I simplified and amplified, the better things flowed including alignment and results. Whether this was in 25 min focus windows, scaling with a virtual assistant or tech tool, or focusing on an area in a day, I found ways to take aligned action.


Whether this involved social media, blogs, websites, videos and/or online courses, I created a 5 step system I consistently follow.


5 Steps include:

Overview of Road Map

Insights Into Platforms

Finding Tools & Press

Scheduling

Creating It


When I keep my mindset focused like this, each step leads to results and next milestone.



Starting Point for In a Day Approach

A great place to start is list out which area you want to focus on first.


Checklist

Social Media

Blog

Website

Video

Course


The next step might involve brainstorming names for your themes, tools and timing. I've got great examples with our Creation Club lifestyle transformation mastermind and the free #14daychallenge.



Social Media Like a Boss

When I began in social media, I started on Facebook. I knew I wanted to grow on Social Media. I outlined wellness, media, and travel ideas. I implemented whether it was here in Atlanta, or traveling globally on our retreats. I learned from people like Brendon Burchard, Ashley Renne, and Bo Eason.


I regularly get inspired from so many including features we have coming up in this series on blog and podcast . I researched and reviewed tools to make it easier for Social Media like Preview, Later, and IFTTT to name a few. I blocked out a half to full day including 25-45 min segments per milestones in the five steps.


I constantly learn and adjust whether via Facebook, Instagram, and Podcasting. In 2020 so far, I am in over 15+ Facebook communities to increase community and opportunities to serve and receive. On Instagram, I am increasing video, communities and launches. With podcasting, I now do series in e.g. wellness, business, marketing, and travel.


I regularly revisit overview, platforms, tools, scheduling, and creating in sharing on social. In addition to this, I am constantly creating my own community online and via influencer marketing.



Photo by Sincerely Media on Unsplash



Blogging Better


I am so proud of how far I have come. Don't believe me? Go back to my posts years ago. Not only will your writing improve dramatically with practice, but you will learn from so many tools and writers.


Whether you decide to start your own blog on a tool like Wix, use a platform like Medium, and/or repurpose content on LinkedIn to name a few ideas; you will increase your exposure on so many platforms with people.


I've learned so much already from reading and writing for publications like Publishous, Live on Purpose and Better Marketing alone via Medium. Within the last few weeks, I have had 3 articles curated by editors - meaning increased exposure to over 60 million on their platform alone.


Evaluate if a blog is your next step. Is it creating it? How about growing it? Perhaps, you are ready to repurpose on platforms like LinkedIn. Maybe you want to increase your published work, and get on Medium's Partnered program to add an income stream.



Photo by Emma Matthews Digital Content Production on Unsplash



Website Wonder


Don't think for a second this website arrived as you see it here. You are looking at Version 15.0. In 2015, when this site started it was strictly via Wix, <5 pages, and no blog or newsletter. It evolved step by step with visuals, copy, and the blog.


It grew with events, fundraisers, and the newsletter. I took it to a new level with integrations with marketing all in 1 with Kajabi for our freebies, online courses, and influencer marketing platform. All of this evolved step by step with learning and applying tools, platforms and communities.


I stay uncomfortable in every way knowing I, or you, have never arrived. At the same time, being proud of and celebrating every step no matter how small.


Evaluate where your website is. Do you have one yet? Is something leading you to create one or have one created. In my In a Day course, I walk you through tons of behind the scenes. At our events and retreats, we dive deep into executing your website.


Keep in mind, I have been creating sites for 20+ years including HTML and Flash back in the day in college. Now, it is much easier with tools and templates like Wix, Kajabi, and Unsplash.


We hold our worlds in our hands via our phones as well so keep in mind your mobile friendly site. Around 50% of our monthly visits come from mobile accessing our mobile website version.



Photo by Stéphan Valentin on Unsplash



Video


Years ago, videos terrified me. Yes, I regularly do public speaking and workshops. However, shifting to do video when no one is around you felt so weird to me in the beginning. Just like anything else, with practice everything changes.


I learned from Ashley Renne during our retreat in Cuba to pretend you are talking to your best friend when you do them. That changed so much for me. Weekend Voyagers showed and taught me so much about outlining your videos and the flow from start to finish. I learned from Brendon Burchard online and in person on aligning video to social media and online courses.


You can see how there is a lot of investment of time and money in each area. What I found the most important is learn and apply whether you learn for free online or pay for a course or events.


In the beginning, I used my iPhone for videos. I continued to do this through the first freebies and several courses I created via Kajabi. I used a simple editing app that is free on your phone called Splice App. I still use the same editing tool today. At the end of 2018, I decided to upgrade to a Canon EOS M100, vlogging flip screen camera. Mainly, this was for space purposes.


After years of practice, I may now film over 12 weeks of content for our online mastermind in a few hours. If I can do it, so can you.


Start with where you are. Could you start with your IG or Facebook stories? How about doing lives regularly? Did you start your videos via IG & IGTV yet? Have you created your first freebie on your website yet? Do you share on social regularly?



Photo by Vanilla Bear Films on Unsplash


Course Creator

Anyone I learned from about online courses, I didn't find them teaching hands on with the tools. Because of how long it took me to figure it out, I became passionate about hands-on approach with the tools.


I did the same when I was in Corporate America in training roles with strategy, finance and operations. I found over and over unless you lead people to apply knowledge in a short amount of time in a simple way they typically let fear stop them.


With courses, I found myself asking people at events I attended how many courses they had launched. >75% said none after going to >3 of the same events. I said no way would I allow people to even keep paying me with no results other than motivation.


I came into all of those events with intentions of immediately setting up courses in 30-90 days. After my first two live events in entrepreneurship and speaking, I created a 7 day online challenge and our online mastermind up to 90 days in <90 days. I believe in pushing you to potential as well.


I researched various tools and found Kajabi, Teachable and others I found complicated to add freebies and courses via your own site. Many online educators I learned from use Kajabi and I love it. You may see various examples via our freebies, ambassadors, management. and brand page via experiences as well. You may start off as well creating via a platform like SkillShare for more ideas.


If you love hands-on, I share this via our freebies, online courses and events as well.


What online course could you create to start? Brainstorm some ideas to start. You may love my free blog and podcast series on Creating an Online Course in a Week Like Us too.



Photo by Brock Photos



Sharing Like a Boss

By now your brain is buzzing on how sharing like a boss may help you and your business. Whether you start with social, or create your online course and weave in the other areas, start now. There is no time like the present. Imagine where you could be 90 days or a year from now.


What spoke to you the most on social, blogs, website, video and/or an online course? How could you share on social like a boss with channels?


Take the actions to walk towards sharing on social like a boss.

If you love this post, you'll love my like on boss series on creating content.



Create. Transform. Inspire.

You Were Born to.


Check our programs in lifestyle transformation and entrepreneurship.











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