• Katrina Julia

How to Create a Community Online with Social Media and Influencer Marketing that Reaches Millions

Updated: Jul 14

Creating a community online is shifting in many ways.


Years ago, if you would have told me I would have a blog, show, and community online, I would have thought you were crazy. Keep in mind, 10 years ago, I worked as a Chief Audit Executive at an Oil & Gas Company, a far cry from where my passion and purpose has taken me.


I never imagined the joy I could experience sharing with social media, content creation and creating a community online.


Yet, when I look back on the 5+ years of my journey with an online & live business in wellness, marketing and travel, digital and influencer marketing, I am blown away. I see how faith and aligned action has led me in creating a community online, as well as 7+ online courses, launching our own influencer marketing platform, running 50+ campaigns, and reaching 700+ million in reach.


At my core, I love freely make friends, share what I love, and create communities online and live. Don't you?


Let's talk about how to Create a Community Online with Social Media and Influencer Marketing that Reaches Millions.



Airbnb Adventures and Experiences in Mexico

Auto Timer on my Canon EOS M100






My Experiences: Communities Online & Influencer Marketing


I understand how easy it is to be unclear on strategy, influencer marketing and pivoting in 2020.


2011: Left corporate (strategy & finance role), barely on social media.


2013: Start sharing my story using Facebook for Wellness. I started my Instagram account.


2014: My business grows 25X with Wellness & Herbalife on Facebook alone. *Disclaimer not typical, but possible


2015: I begin to figure out my style e.g. wellness, travel for the website, and social media.


2016: I set up strategy, structure, and systems, and get training to create online courses. Start exploring influencers for travel, our retreats, and press trips with Cuba & Costa Rica.


2017: Begin online courses and social media automation across FB, IG, & Pinterest set up.


2018: Set up 12 themes for blogs, podcasts, and social media.


2018: Expand influencer marketing for lifestyle transformation (>10,000 influencers + 2500% ROI).


2019: Tying all above to IGTV, videos, lives for launches of courses & events with tips, tools & tech. Launch our own platform, reach 15,000+ influencers, and over 700 million in reach.


I am sharing this so you know I am figuring it out too. No matter where you are with influencer marketing as an influencer or brand, this post will help you with a ton of ideas to implement right away.


You will have clarity on how to take your strategy seamlessly from social media and freebies to online courses, events, and communities




One Day Isla Mujeres



Create Communities Online Like a Boss

It’s easier now more than ever to be overwhelmed. I want you to know upfront that to begin, you need to start taking action and outlining your steps between 3–5 moves.


I apply that approach daily to my life and business and it does wonders. Be grateful and focus on the action now, while creating for the future. You saw how it took me years to get here.


My hope is this helpful guide will help you increase clarity, results, and your community.






Starting Points for Influencer Marketing


An easy way to create campaigns like a boss that reach millions is to register and set up your profile on influencer marketing platforms.

  1. Register for influencer marketing platforms below.

  2. Set up your media kit for success for opportunities.

  3. Launch campaigns for online opportunities.

  4. Create and innovate across multiple social media channels.



Pro tip:

  • Regularly visit platforms for new opportunities.

  • Stand out as an influencer and as a brand for what you offer.

  • Follow up regularly and exceed expectations.




Dollar Gill via Unspalsh



Media Kit Matters


Let’s set you up to win with your media kit. When I first started creating my media kit, it involved figuring out how to best position myself and what tool to use.


I love Canva and their Media Kit templates. You can take any template and modify it easily for your colors and needs.


Pro tips:

  • Highlight who you are and what you stand for

  • Match your media kit to your Instagram, website, and bio

  • Align your colors and themes for consistency

  • Like your media kit on influencer marketing platforms

  • Include your metrics, and community metrics


Free Media Kit Templates

You may select the template you love and modify colors, font, and information easily. Once you complete your template, you may download it in a PDF to link it on your website easily.







https://www.canva.com/search/templates?q=media%20kit&organic=true

Perlu Example


Perlu is one of the influencer marketing platforms I am on as an influencer and as a brand. You may set up your bio, link social channels, rates, and your media kit for brands.



Source: Perlu






Register on Influencer Marketing Platforms


Do not depend on people to find you on your social media channels or website. Many influencers and brands actively engage in influencer marketing platforms, so start interacting on platforms too. It will expose to brand new communities.


There are several campaigns I engage in on both the influencer and brand side. Let me help you here set up on three of them easily.


Afluencer


Afluencer helps you find A-list opportunities for influencers and brands. You can start off by searching for their opportunities, registering for their e-mail list, and/or signing up as an influencer and/or brand.





Activate


With real relationships, real results and real scale, Activate may help you as an influencer and as a brand. They have a community of over 75,000 influencers and communities you may interact with and create.


You can sign up for free as an influencer easily, and learn more like a brand. This is one of the platforms that has helped me and us grow as well.






Create


Our Influencer Marketing platform via FIT Life Creation is focused on helping influencers, entrepreneurs, and brands create a life and business they love with media, online courses, live events, press trips, and brand placements.


These may involve full Creator Series, and podcast episodes like Ask Fercci.





Other ways to connect and create with our community include short to long term collaborations in our online courses like our Creation Club mastermind, and How to Create an Online Course in a Week Like a Boss.


Our average influencer creates a new course in less than 3 weeks and launches it. We also have influencers who have been with us for over a year.












Set Up Communities in Influencer Marketing


I cannot understate the importance of creating a community in 2020. Whether this is on your social media channels, influencer marketing platforms, and/or Facebook Communities, an online community is essential.


After all, it is the only community we have right now. It’s time to adapt.


Not only do I and we manage our content strategy and creation, but I am also part of over 25 Facebook communities, and over 15 influencer marketing platforms consistently. I share hands-on steps and insights in the posts below. Some of my Facebook groups include Press Trips, Influencers on Instagram, and Boss Babe.


I extensively create large communities via influencer marketing platforms for exposure to millions on campaigns. For example, in Perlu you may create and/or join packs of people.


In Perlu, I am part of over 100 packs, and the creator and admin of four. You may see below how one of my packs has an audience of over 139 million.


Whether you are an influencer or a brand, you may freely join packs and/or post campaigns. If you are an influencer with over 25K followers on Instagram, and/or a brand looking for influencer management and implementations, you may reach learn more and get a free call as well.




Pro tips:

  • Start with your own social media channels and newsletter

  • Connect with Facebook Communities aligned to your focus

  • Become part of communities on influencer marketing platforms

  • Offer various collaborations e.g. links, features, & podcast episodes

I share more on communities online with my Influencer Marketing Like a Boss series on the blog, show and book.




Increase Community and Campaigns for Influencers and Brands


Let’s talk about all the limitless ways to increase campaigns for influencers and brands in 2020. You are not limited to the opportunities you may create online. You may apply the same methods for live events and retreats once travel is available again in 2020–2021.


I have run campaigns for the influencer to an influencer, influencer to brand, and brand to brand limitlessly on our platforms, other brand and influencer marketing platforms, and proposals.


Influencers and brands may increase campaigns by:

  • Offering backlinks on your blog

  • Requesting guest features on your blog/podcast

  • Applying for publications

  • Setting up a publication on Medium and ask for features

  • Running a series on your blog and podcasts

  • Requesting study participation for a book and features

  • Asking for reviews of your book in exchange for the book

  • Doing IG Joint Lives & FB lives with influencers and groups

  • Setting up online challenges on tech platforms

  • Including features in your online courses

  • Doing co-launches for your online courses

  • Setting up features on communities in travel, wellness, and marketing

  • Applying to podcast platforms for ads and media placements and packages

  • Offer social media and/or influencer management

  • Integrate media packages across all your channels

These are all shared via examples above, as well. I thought it would be helpful for you to have a list all in one place.


Offer Short and Long Term Campaigns and Collaborations


Creating a community is all about offering short-term and long-term campaigns so people see a way they may work with you both immediately and in the future. This creates a deeper relationship and an increased return on investment.


In my examples in the section earlier, you may see how some are easy and short-term, while many are deeper and long-term.


By offering options from short-term and long-term, you are making it easier than ever to create a community that reach millions like a boss.

Create Community Online Like a Boss Reaching Millions


In 2020, more than ever, your online presence, reach and community matters. How you position yourself as an influencer and as a brand will set you apart, or have you lost in the crowd.


Ask yourself if your media kit and bio are at their best. Increase your exposure in online communities via Facebook, Instagram and influencer marketing platforms. Offer ways to create a community with you in more ways than one.


Strategize ways you include options for short and long term ways to create community and campaigns like a boss.


#Createitnow. You have so much passion, purpose, and potential. The world is waiting for you to show up abundantly and in service.


If you love this post, you will love influencer marketing like a boss.


Thank you to Better Marketing for originally publishing many pieces of this post.



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