How to Create a Community Online with Social Media and Influencer Marketing that Reaches Millions
Updated: Jul 14, 2020
Creating a community online is shifting in many ways.
Years ago, if you would have told me I would have a blog, show, and community online, I would have thought you were crazy. Keep in mind, 10 years ago, I worked as a Chief Audit Executive at an Oil & Gas Company, a far cry from where my passion and purpose has taken me.
I never imagined the joy I could experience sharing with social media, content creation and creating a community online.
Yet, when I look back on the 5+ years of my journey with an online & live business in wellness, marketing and travel, digital and influencer marketing, I am blown away. I see how faith and aligned action has led me in creating a community online, as well as 7+ online courses, launching our own influencer marketing platform, running 50+ campaigns, and reaching 700+ million in reach.
At my core, I love freely make friends, share what I love, and create communities online and live. Don't you?
Let's talk about how to Create a Community Online with Social Media and Influencer Marketing that Reaches Millions.
Airbnb Adventures and Experiences in Mexico
Auto Timer on my Canon EOS M100
My Experiences: Communities Online & Influencer Marketing
I understand how easy it is to be unclear on strategy, influencer marketing and pivoting in 2020.
2011: Left corporate (strategy & finance role), barely on social media.
2013: Start sharing my story using Facebook for Wellness. I started my Instagram account.
2014: My business grows 25X with Wellness & Herbalife on Facebook alone. *Disclaimer not typical, but possible
2015: I begin to figure out my style e.g. wellness, travel for the website, and social media.
2016: I set up strategy, structure, and systems, and get training to create online courses. Start exploring influencers for travel, our retreats, and press trips with Cuba & Costa Rica.
2017: Begin online courses and social media automation across FB, IG, & Pinterest set up.
2018: Set up 12 themes for blogs, podcasts, and social media.
2018: Expand influencer marketing for lifestyle transformation (>10,000 influencers + 2500% ROI).
2019: Tying all above to IGTV, videos, lives for launches of courses & events with tips, tools & tech. Launch our own platform, reach 15,000+ influencers, and over 700 million in reach.
I am sharing this so you know I am figuring it out too. No matter where you are with influencer marketing as an influencer or brand, this post will help you with a ton of ideas to implement right away.
You will have clarity on how to take your strategy seamlessly from social media and freebies to online courses, events, and communities
Create Communities Online Like a Boss
It’s easier now more than ever to be overwhelmed. I want you to know upfront that to begin, you need to start taking action and outlining your steps between 3–5 moves.
I apply that approach daily to my life and business and it does wonders. Be grateful and focus on the action now, while creating for the future. You saw how it took me years to get here.
My hope is this helpful guide will help you increase clarity, results, and your community.
Starting Points for Influencer Marketing
An easy way to create campaigns like a boss that reach millions is to register and set up your profile on influencer marketing platforms.
Register for influencer marketing platforms below.
Set up your media kit for success for opportunities.
Launch campaigns for online opportunities.
Create and innovate across multiple social media channels.
Regularly visit platforms for new opportunities.
Stand out as an influencer and as a brand for what you offer.
Follow up regularly and exceed expectations.
Dollar Gill via Unspalsh
Media Kit Matters
Let’s set you up to win with your media kit. When I first started creating my media kit, it involved figuring out how to best position myself and what tool to use.
I love Canva and their Media Kit templates. You can take any template and modify it easily for your colors and needs.
Highlight who you are and what you stand for
Match your media kit to your Instagram, website, and bio
Align your colors and themes for consistency
Like your media kit on influencer marketing platforms
Include your metrics, and community metrics
Free Media Kit Templates
You may select the template you love and modify colors, font, and information easily. Once you complete your template, you may download it in a PDF to link it on your website easily.
Perlu is one of the influencer marketing platforms I am on as an influencer and as a brand. You may set up your bio, link social channels, rates, and your media kit for brands.
Register on Influencer Marketing Platforms
Do not depend on people to find you on your social media channels or website. Many influencers and brands actively engage in influencer marketing platforms, so start interacting on platforms too. It will expose to brand new communities.
There are several campaigns I engage in on both the influencer and brand side. Let me help you here set up on three of them easily.
Afluencer helps you find A-list opportunities for influencers and brands. You can start off by searching for their opportunities, registering for their e-mail list, and/or signing up as an influencer and/or brand.
With real relationships, real results and real scale, Activate may help you as an influencer and as a brand. They have a community of over 75,000 influencers and communities you may interact with and create.
You can sign up for free as an influencer easily, and learn more like a brand. This is one of the platforms that has helped me and us grow as well.
Our Influencer Marketing platform via FIT Life Creation is focused on helping influencers, entrepreneurs, and brands create a life and business they love with media, online courses, live events, press trips, and brand placements.
These may involve full Creator Series, and podcast episodes like Ask Fercci.
Other ways to connect and create with our community include short to long term collaborations in our online courses like our Creation Club mastermind, and How to Create an Online Course in a Week Like a Boss.
Our average influencer creates a new course in less than 3 weeks and launches it. We also have influencers who have been with us for over a year.