14 Day Challenge: Website Wonder: Day 8
Are you ready to be a website wonder? Do you want to create a website and/or take your website to the next level? Whether you are an entrepreneur, wellness coach, and/or course creator, website wonder will help you with tips, tools and technology.
No matter whether you work for a business, building your side hustle, or ready to pursue your passion and purpose full-time, website wonder will help you understand basics in marketing and presentation, publication and promotion for a website.
Marketing is a conversation where you invite people to trust you and your business. It is important in any relationship to create and build trust. In digital marketing today, a website presence is more important than ever. It isn't enough to have a website. You want to create an experience for people visiting inviting them to stay longer and explore your home page, freebies and evergreen content.
In serving in >7 industries, and creating and/or reviewing websites for over 20 years, I have found visuals, layouts, consistent updates, and backlinks to other sites are essential to increase people visiting, conversions and sales. Some people and businesses choose to operate only via social media and/or not to develop their website.
Keep in mind, you don't own or fully control your social media platforms. By remaining solely on social media, you may lose contact information. When you choose to not add content to your website regularly, you lose the ability to increase your rankings on Google, as well as missing out on ways to increase trust with others.
Since 2000, I have created websites and taught others via Flash, HTML, as well as sites like Wix and Kajabi. I have learned essential information to include, automation to integrate, and ways to increase your online presence and traffic exponentially. If I am creating it, so can you.
Being a website wonder with an all in one lifestyle brand led me to learn many new skills and tools with websites. When you decide it is time to be a website wonder, everything changes. In the 14 Day Challenge, Day 1, I shared how transformation is required to create a life and business you love. In the 14 Day Challenge, you will experience 12 themes to create a life and business you love from faith to wellness to money and travel.
Whether you create with our community on the blog, podcast, and/or in the 14 Day Challenge sneak peek to our monthly mastermind, Creation Club, you will experience transformation like never before. On Day 8 of the 14 Day Challenge, it's time to take on being a website wonder.
Photos by Brock Atlanta
Website Wonder starts with tips, tools and technology. It is determining where you are now, and starting and reviewing your website. I have found WIX is an incredible tool to easily create a website with one of their templates. In the beginning, it is essential to keep setting up your website simple.
When I started creating FIT Life Creation website v 1.0, I created our site solely via WIX. I used a basic template with pages for home, events, about, and contact. With time, the website grew into v 5.0 with a blog and freebies.
By 2018, I integrated in Kajabi, automation, courses, and the podcast taking the website to version 10.0. By 2019 to now, I added in our influencer marketing, influencer management, and brand engagements taking the website to version 12.0. It continues to evolve step by step.
Website Wonder involves:
Website Wonder involves identifying your next step for your website. Is your strategy to have a website set-up? Are you updating it regularly? How do you use automation? What are you doing to increase traffic? Have you set up Google Analytics to track your results?
For example, our blog is updated almost daily and shared among many platforms. The podcast is added in via our dropdown menu. We include automation every step of the way to increase efficiency and responsiveness. I have set-up Google Analytics and Goal Tracking, and review weekly for traffic and conversions.
Being a website wonder includes aligning what you are deciding on with the money maker and boss brand themes to present it all visually. It includes integrating your foundation, stability and growth with your strategy, structure and systems.
Some examples for Website Wonder includes:
Creating a layout for your website
Implementing foundation items like blog and freebies
Taking your website to next levels with automations, amplification, and community.
Being and becoming a website wonder will require you to evolve in every way. I know transformation is required in my own journey.
Website Wonder Strategy
When I started creating the website, I started with basics on the home page like the tool bar, photography, experiences and results. As I took action, I grew into creating a blog via the WIX templates. I continued to learn things like Search Engine Optimization via resources like Neil Patel.
Being a website wonder involves taking ownership for your website from your home page to products and services you offer. Do not neglect the importance of your e-mail list in digital marketing. A newsletter is one of the first freebies and opt-ins to create. Afterwards, consider more freebies leading to more ways to monetize.
Whether you do it yourself, or you delegate it, it's important to be an active participant in your website development. I've seen too many people and businesses delegate and drop it, and wonder why the website flops.
Time freedom drives many of my decisions in building a boss brand. As a result, automation is important at every step. Creating an online community who is engaged and loves creating what they love online and live drives me. I identified an opportunity for influencer management and engagements for brands for wellness, media and travel.
Every step leads to your next step.
Consider how you want to be a website wonder.
Here are some questions to ask yourself:
How is your strategy?
What structure do you have?
Which systems are you using?
How are you growing your website?
Are you tracking your results?
These are some of the things I teach in the being a website wonder in our freebies, mastermind, courses online, and live events.
Lyndsey Hobby Atlanta
Website Wonder Tools
I love using tools in every way with being a website wonder. On a regular basis, I use tools like WIX and Kajabi for our website and blog. I am tracking the business includes tools like Live Plan, Google Analytics, and HoneyBook. I use services like Okay Relax to delegate various tasks.
I’ve found technology and tools help you limitlessly. It is key to #createit and practice.
It isn't enough to read blogs or listen to podcasts. It is time to #createit - what you love.
Being a website wonder is a journey.
Being a website wonder involves tips, tools and technology. It involves immersing yourself in digital marketing and learning new skills.