Influencer Management: Influencer + Brand Results, Cash Flow, + Profits
(and Plan, Priorities, and Profits for Influencer Marketing)
Whether you are a side-hustler, entrepreneur, or brand, influencer marketing like a boss must be on your mind in 2022 and beyond. According to Research and Markets, Influencer Marketing is estimated to reach $11.2 Billion by the end of 2022.
The industry of influencer marketing is here to stay and is not going away.
Influencer marketing uses content creators across online platforms for campaigns to increase brand awareness, engagement, and profits. With over 125 million users on Instagram alone, over 70% of influencer marketing collaborations are focused on Instagram. If you haven't started with Instagram Reels Like a Boss yet, you are missing out. At the same time, don't leave blogging, podcasting, courses, YouTube, Pinterest, and LinkedIn out of influencer marketing.
Influencer Marketing involves influencers and brands creating campaigns including pitch your business like a boss, listing on platforms, campaigns, and metrics.
Like with any modern marketing, influencer marketing reaches the highest returns when influencers and brands have a common mission and vision long-term.
In 2013, I witnessed the power of influencer marketing on Facebook. It started with reaching sales of 25X without any ads in less than one year in 2013-2014. Immediately, I thought imagine if we created a community of influencers, bloggers, and social media gurus across online platforms?
As a multi-passionate entrepreneur, creator and CEO, I've worked with > 15,000 influencers, >15 platforms, created an influencer marketing platform, reached >200 million in reach monthly, >3000% ROI, and awards like Top 4 Integrative Marketing Campaigns.