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  • Katrina Julia

How to Grow Your Podcast Like a Boss

Tips and tools: sharing, series, platforms, guests, and launches



Photo by Joshua Hoehne on Unsplash


As I entered 2020 with my podcast almost two years old, I knew it was time to take it to the next level. You may be, too, with all this extra time we have to share value online and create communities stronger than ever.


I’ve learned a ton over the last two years of podcasting. No matter whether you haven’t started your podcast yet, you’re like me somewhere in the middle, or you are Rachel Hollis with millions of downloads monthly, there is always more to learn.


Did you know there are over 30 million podcast episodes out there? Isn’t that incredible for something that didn’t exist decades ago? Or, that the average person listens to seven podcast episodes weekly in 2020? If you love to share your story, tips, and tools, podcasting is incredible.



As I ended 2019 with a focus on alignment and freedom, my actions in life and business became simpler and faster. My podcasting results started increasing >300% in downloads alone weekly.

It is, and always will be, a journey in every area of life. Content, marketing, and monetizing is no different.


Stop playing small. Create, transform, and inspire. You are born to.


I’m sharing what I wish I knew about podcasting sooner to help you get results faster. You will learn step by step ways to increase sharing, create series, utilize platforms, increase guest features, and align your episodes to your launches in your business.


I will do my best to share with you immediately actionable steps for you, your show, and your community current and future.


I recommend you take each segment below and pause at each one to immediately spend 25 minutes applying what I shared.


Let's Grow Your Podcast Like a Boss.



Podcasting: It’s Way Beyond iTunes-Only Now


Podcasting has grown to integrations like are now available on Medium, Google Play, Podbean, Stitcher, iHeartRadio and more.


Consider where your podcast is now. Many of the platforms above are as simple as dropping your RSS feed (found where you publish your podcast).


Like Marie Forleo says, everything is figure-out-able.


#CREATEIT now. Add yourself to any platform you are not on yet.


Yes, now. I promise most of them take less that 15 min to do.




Tips and Tools to Grow Your Podcast in 2020


The more you become visible, the more barriers you will break in your brain. We all have fears. Fears of not being enough, fear of failure, fear of success, fear of the unknown plague us at different points in life.


You get to choose if you will believe those lies. Will you rise up and focus on faith over fear?



Sharing Your Show


So, you’ve started your show. Maybe you have 1, 2, 100 episodes rocking and rolling. Evaluate your channel art for a possible upgrade with Canva. Review your bio on your podcast. Finally, ask yourself — are you really sharing as much as you could be?


Here are some easy ways to grow your podcast:

  • Share on Medium, LinkedIn, Twitter, Pinterest, IG stories

  • Add in via your social calendar and tools like Hootsuite

  • Include in automations via IFTTT & similar tools

  • Share in Facebook communities on related threads

  • Ask your mom and friends to share and leave reviews


Pro tips:

  • Include a gift with your ask

  • Keep it simple & friendly


Examples:

  • In your episodes at the beginning, end, or trailer, ask people to share on social & offer a monthly give away.

  • Organically ask for reviews and give people shout-outs on your show.

  • Use a tool like Splice App or Animoto to use royalty-free background music to record with QuickTime or similar tools


I recently started doing this with my podcast: Create with Katrina Julia #nobrainer.



Photo by freestocks on Unsplash



 


Create a Regular Series


Thank you, Netflix, for reminding me of the power of series even though I only watch the one with Morgan Freeman.


Who else remembers incredible series like Full House, Who’s the Boss, and Family Matters? Growing up, I loved those shows. As I put together my 2020 vision and strategy, I received wisdom on ways to increase value, differentiation, and community on podcasts.


Our show already had themes of wellness, business, faith, and travel aligning to our courses and events. I realized the ease in creating themes right from the start.


However, I challenged myself to take things to the next level. I immediately thought of a series for the podcast, YouTube, and IGTV. I decided to simplify things on the blog by doing one long blog for each series, and segmenting the 3–7 pieces as a “series” on the show. There are exceptions to this depending on what you are sharing and how you want to share it.


For example, with our recent travel series, it included 7+ blogs, 10+ IGTV & YouTube Videos, and 7+ podcast episodes.


You can see how this aligned approach is strategic. We’ve already outlined an upcoming series including social media, influencer marketing for the influencer and entrepreneur, influencer marketing for collaborations, influencer marketing for brands, Faith First: Devaluing to Purity, and Wellness Wonder to name a few.


I’ll be sharing these articles from Medium and including a back-link to numerous others as well. This helps with gratitude and exposure for your platforms, increases credibility, and content simplification.


It’s super easy to outsource to a virtual assistant, too.





 

Podcast Platforms

Podcast platforms are powerful for exposure and creating community. Beyond the platforms, I mentioned earlier that for host shows, there are podcast platforms for the promotion.

As an entrepreneur, I believe in ongoing learning in various communities in wellness, marketing, faith, business, and travel. One community I am part of is Boss Babe. They have over one million followers on their community page on Instagram alone. I’m part of their Societe with Boss Babes around the globe.

As part of their Societe, we receive Success Kits. One of the Success Kits I took on, How to Launch and Grow a Successful Podcast with Melissa Monte of Mind Love, is incredible. I immediately went and applied several suggestions and thanked Melissa.

Pro tips

  • Join Podcast Global and local Facebook communities

  • Add your show to platforms like podcastguests.com

  • Learn about in-person communities like Podfest


 


Increase Guest Features

It’s important that your community gets to know you. I started with sharing features 15–25% of the time. Now, depending on the series, these may grow as high as 50% of a series. This is great because people that want to learn more about that area will keep coming back.

In addition, guests will be sharing on their social channels, as I shared about. Just like Better Marketing, after any feature, we send the links and suggested ways to share online.

I’ve hosted guests such as Kajabi, Tailwind, WeTravel from the marketing and brand side. From the entrepreneur side, I’ve hosted Jessica @easylivingtoday on IG, Eileen @lighttravelsfaster on IG, and more in creating community.

Recently, when one of the podcast platforms asked us if we wanted to be featured in their newsletter for guests, I said yes, of course. They provided this for free because everyone wins. Within less than a week, we had over 100 requests for guest features. We’ve already reached out to >20 with several opportunities for both blogs and podcasts.