top of page
  • Katrina Julia

7 Influencer Tools to Build Your Brand

Updated: Oct 25, 2019

There are many ways to build your brand. Face to face, social media and podcasts work. Meetings, workshops, and retreats work. It all works when we do. Perhaps, you are doing some of these ways to build your brand. You may even be doing all of them.


Unless you are living under a rock, you have heard about influencer marketing. You might be one. The basics of influencer marketing includes Influencers collaborating with brands on products, experiences and trips to name a few ways to create media and/or get paid.


When I first started FIT Life Creation (our lifestyle brand with health, wealth, biz in 1), I started exploring experiences. In 2014, I became fascinated by story sharing, authenticity, and media with influencers across media channels.


I simplified the concept in my mind to recognize influencer marketing is word of mouth at its basic level. At an exponential level, influencer marketing is aligned to circles of influences online (social media) on steroids. We've now worked with influencers in lifestyle transformation and entrepreneurship since 2016 in multiple ways and continue to grow.


Some of our results include directly and indirectly working with >10,000 influencers, experiencing >2500% ROI in 2018, and >200MM in reach in 2019 across multiple platforms including our own. Whether you have a personal or business brand, perhaps you want to build your brand with influencers and/or influencer platforms. Yet, you don't know where to start.


Even when I was in Corporate, I often thought of ways to simplify and amplify results. This strategy led to >1000% ROI and over $10,000,000 in results in one year with a team with one Oil + Gas Company (results not typical, but possible.) My original predictions to the Board of Directors was approximately $2 million so this blew my own brain.


With lifestyle transformation and entrepreneurship, I became focused on creating community with not simply creating a life and business I love, but helping others #createit (what they love) too! This is why influencer marketing for lifestyle transformation and entrepreneurship aka word of mouth is so appealing to us when done right.


To add more to the word of mouth to influencer marketing - #didyouknow that influencer marketing grew to $4,6B billion in 2018 alone? It is definitely worth looking at the ways to build your brand with influencer tools.


The increase of influencer tools make it easier than ever to build your brand.


 






I started exploring and building our brand with influencer marketing and tools consistently in 2016. Since then, I've explored over 50. We've tested and executed over 25+ campaigns on >10 platforms. I and we continue to be students as new influencer marketing tools and platforms come to my attention all the time. I am a forever student in each area of life.


This year, we expanded quite a bit with campaigns, consistency, and reach (over 200MM on influencer marketing platforms!) With the team, we continued to grow with our community with influencers and bloggers. We are scaling with interns and brands in 2019.


None of this happened overnight. For the people in the back, let me repeat it. None of it happened overnight. It was and is work. I've tried countless ways and tools, and continue to. Each and every time I and we learn.


I continue to get clear on communication, community and innovation. We continue to get clear on simplicity and ease step by step to present opportunities and campaigns. When you increase simplicity, it increases impact and influence.


We continue to get clear on who is a great fit - e..g people that want to create what they love, see value of online courses, tips, tools, tech, and events for lifestyle transformation and entrepreneurship.


As a result, I know a team and tools will be important as we continue to create community.


When you are clear on a strategy, structure and systems, it becomes easier and easier to scale. If you want to inspire with influencer marketing, here are 7 influencer tools to build your brand.





So, let's get into:



7 Influencer Tools to Build Your Brand


I'm sharing these in the order that I discovered these 7 influencer tools. I will highlight the ones I use the most and respective results in influencer marketing.


1. Collabor8


Collabor8 is a great influencer marketing tool for both personal and business brands. I've personally found incredible brands on here like DayPass, as well as incredible influencers interested in lifestyle transformation and entrepreneurship.


Their platform is simple to use. You simply request a user and wait for them to reply back and let them know how you want to collaborate. Even if you want a bit more information e.g. application, you easily return back to the platform on your or your team's phone to set the terms and give reviews.


Pro: Easy to use and connect.

Recommend having a brand application to help be clear on your collabs.


Tip: Would help if platform gave incentives and ratings for ratios of

applied and completion of collabs.

High response rate. Not high completion rate.






 


2. Rep App


Rep is an influencer marketing tool that is easy to use both for your phone and your computer. The sign up is easy with an email or with Facebook. As an influencer, you may browse by categories for opportunities for your personal brand..


As a brand or as an influencer, you may post an offers to build your brand with influencers.

I love this feature. It makes it simple to apply for an opportunity and/or for others to apply to yours.

If you have over a certain number of followers, you may post bulletins as well to drive quick action.


Pro: Easy to use and connect on computer and phone + offer listings.

Recommend having a brand application to help be clear on your collabs.


Tip: Would help if platform gave incentives and ratings for ratios of

applied and completion of collabs.

High response rate. Not high completion rate.




 

3. Hypemarket


Hypemarket is one of the first influencer marketing tools I learned about back in 2015-2016. It is simple to use online for free. They allow influencer searches and listing of campaigns. The platform itself is super user friendly as well.


It's designed for simple campaigns that you run for 14 days to get response rates. Influencers may apply and brands may look for influencers to invite to your campaign as well.


Pro: Easy to use and create campaigns on computer.

Easy to list full campaigns. If you are scaling influencer collabs,

recommend having a brand application to help be clear on your collabs.


Tip: Would help if platform gave incentives and ratings for ratios of

applied and completion of collabs.

High response rate. Not high completion rate.