2026 Marketing Plan for Creators and Brands (and Template)

Katrina Julia
8 hours ago
4 min read

Why You Need a Marketing Plan for 2026

A strong marketing plan isn’t just a nice-to-have — it’s the foundation for a creator business that actually pays you, frees you, and fits your life.

Whether you’re a Creator, CEO, or a brand, outlining your strategy, structure, and systems to increase impact, influence, and income is the difference between:

“I’m posting every day and nothing’s converting…”
and “My content + emails + offers are working even when I’m offline.”

In 2026, we’re not doing chaotic. We’re doing Creator CEO energy — clear priorities, clean funnels, and a flow that lets you create once and repurpose everywhere

2026 Marketing Plan: Objectives, Goals & Execution

Marketing Objectives

1) Increase brand awareness on platforms, with series

2) Scale revenue (with priorities by quarter)

3) Expand audience + engagement (with repurposing + series)

4) Convert with systems (email, automation, templates, funnels)

Top Goals by Quarter

Q1 — Creator Brands: $21K/month goal

Q2 — Creator Retreats: Sell out retreats

Q3 — Creator School: 100–1,000 students ($333,300 → $3,333,000)

Q4 — Herbalife: Active World Team (AWT)

This is exactly how you “stop doing everything” and start doing what actually moves the needle: one priority per quarter, with everything aligned to it.

The 2026 Shift: Repurpose More, Create Less

already have so much content across YouTube, blogs, and your show.

So 2026 is the year I win with:

✅ 80/20 Content Rule: 80% repurpose, 20% new

✅ Series-based content: “Create With Me,” BTS, “Ugly Truth Creator Series,” real examples

✅ Evergreen vault: creator tools, creator launches, challenges, top 10 travel, templates

✅ One hero topic per month → distributed everywhere

This is how “consistency” becomes simple.

Marketing Strategy, Structure, and Systems

2025 Marketing Predictions for Creators relate to strategy, structure and systems including:

✔ B2B2C Integrations for long-term partnerships & scalable growth

✔ Tech and Tools including Kajabi, HoneyBook, and/or StanStore for Creators

✔ AI & Automation to optimize engagement & conversions with tools like ManyChat

✔ SEO & blog content strategies to increase organic reach

✔ Organic & Paid Media across social, email, and web

✔ Multi-channel content distribution using Repurpose.io & Opus Clip

Platforms + Templates (because systems are sexy)

In 2026, everything lives and runs through:

ClickUp (command center: campaigns, content, launches, KPIs)
Kajabi (emails, automations, sequences, Creator School funnel)
Canva (creative, decks, ads, templates)
Shopify + Gumroad + Eventbrite (distribution + offers)
ManyChat (DM automation + lead capture)
Repurpose + Opus Clip (create once → distribute everywhere)
Apollo + LinkedIn (brand outreach engine)
Marketplaces: Mercor, BrainTrust, LinkedIn (authority + pipeline)

p.s. these are ALL in my Creator Circle and Creator School preview.

2026 Marketing Flow

To create and scale a creator business, I use creator templates in ClickUp, Notion, Kajabi and Honeybook. These platforms allow me to plan and prioritize with purpose and profits as a creator.

I created a free template, previews on marketplaces, creator template bundle, and inclusion in my Creator School. My Year in Review Notion Template in with Full Access gives away massive value for creators to review their year every year and includes $1,000s of dollars of value for free.

Marketplaces and platforms offer opportunities for previews and exposure. I have created and use 15+ templates and share previews of creator templates on Etsy, GumRoad, Notion, Creative Market, and Shopify. This helps me test the best marketplaces for creators in 2026

I created my Creator Templates Bundle with all my templates to invite creators and CEOs like you massive value to get $10,000+ of value in creator templates and dashboards in ClickUp, Notion, Canva, Honeybook, Kajabi for <10%. I added in viral worthy bonuses for early launches in 2025.