• Katrina Julia

How to Use LinkedIn for Business

Are you on LinkedIn yet? Did you know more than 30 million businesses and over 690 million people use LinkedIn to connect and create community in more ways than one? It's the main social network used for talent, whether for employment and/or entrepreneurship.

LinkedIn has helped me get countless jobs and consultancies both as a full-time employee and as a side-hustler. Once I became a full-time entrepreneur, it has continued to help me connect directly to people and businesses in wellness, business and travel.

Whether you are looking for your next opportunity and/or growing your business, LinkedIn makes it easier than ever to connect with key decision makers in any industry. LinkedIn is an important part in any strategy for business development and growth.

For years, LinkedIn was the only social network I kept updated until 2014. In 2015-2016, I began to recognize its power for entrepreneurship as well.

With any online business, setting up your LinkedIn profile, page, and strategy will help you grow your presence and business. It's a great platform to help you stand out in your areas of expertise.

How to Use LinkedIn for Your Business will help you with your Profile, Page, and Strategy.

Photo by Photos by Brock Atlanta

Start Your LinkedIn Account

If you don't have a LinkedIn Account yet, start one. Perhaps, you haven't updated it in a while.

It's time to my friend.

Let me simplify it for you.

  • Start / Update Your Profile

  • Include Key Items in Your Name

  • Write Your Tag Line

  • Maximize Your Profile

  • Outline Your Strategy

Before you know it, you will be using LinkedIn for Your Business.

Your Profile on LinkedIn

Your name, and key areas of interest is the first thing people see. This is where you want to add any accomplishments, certifications, and expertise. For example, I list my MBA and CPA. However, in March of 2020, I modified the name to include Online & Live Speaker and Creator.

I encourage you to look at others in your area of expertise, as well as popular searches on LinkedIn.

The second immediate point of interest includes the lines right below your name.

You can see how mine include "Obsessed with Wellness & Transformation, Digital & Influencer Marketing, & Events for Entrepreneurs & Brands". This all aligns to areas of expertise and features in the profile.