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  • Writer's pictureKatrina Julia

How to Determine the ROI of Your Social Media and Influencer Marketing

Are you a content creator, social media guru, or boss blogger? Do you want to know ways to increase the value of your content and long-term collaborations for brands?

Perhaps you are brand and you’ve run a social media or influencer marketing campaign or two. Yet you still find yourself at a loss over how to determine the return on investment (or ROI) on your social media and influencer marketing.

Your finance department (and your boss) want to know exactly what the return on investment is from your campaigns. No one ever taught you, or them, how to calculate the ROI.

Figuring out how to master media, metrics and return on investment of your social media and influencer is no easy mountain to move.

My Experiences With Media and Metrics

My experience with media and metrics is similar to yours. I started at ground zero. Like you, I have many experiences I could draw on and the ability to learn. If I did it, so can you.