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  • Katrina Julia

3 Keys to Create a Website for Experiences and Events

Updated: Oct 17, 2019

You have a website or a blog, but have you considered how to continue to create a page or website for experiences and events?


You run your business on Instagram like a boss, but have you considered hosting experiences and events? Live events help you create community in every way to a whole new level.


Maybe you have already set up online courses, and you are ready to create and host live events. You aren't exactly sure how to set up your website or market and promote your live events to your community.


It is simpler than you think to create a website for experiences and events.


 



3 Keys to Create a Website for Experiences and Events
3 Keys to Create a Website for Experiences and Events

3 Keys to Create a Website for Experiences and Events
3 Keys to Create a Website for Experiences and Events





Until several years, I did not have a clear path like I do today. It took time, investment, and action to get to where I am and we are today. I've found that misalignment to passion and purpose overflows in any area of life.


The same goes for our clarity. If we are missing clarity in any area, this will impact other areas of life in some way. This relates to creating websites and events completely.


Website Experiences


I first started creating websites in college with HTML and Flash over 20 years ago. I created our organizational website for Millennium M.O.D.E.L.s in undergrad at Sam Houston State University.

I continued to take the initiative and learn new website skills through several industries. All through 7+ industries, I was a side-hustle queen and did consulting work. This included business plans and websites.


I immersed myself in learning Wix. I started regularly creating websites with Wix in 2007 in various industries including consulting, education and fashion. In 2016, I learned about Kajabi - an all in 1 marketing platform - including online courses.


I love the ease, flow, and automation. This excites me especially with my background, education, and experience in education, tools, and training. Some of my experiences include executing training for 50+ locations for 3,000+ people with various learning management systems.


I was exposed to Kajabi through some of the investments I made in programs, courses, and events with online educators and marketers Chalene Johnson and Brendon Burchard. I continuously immerse myself in education with digital marketing.


Event Experiences


With event planning, I have created, hosted and attended events for 20+ years. This started in being Vice President of the Program Council at Sam Houston State University. I organized events ranging from 10+ people to 13,000+ with Homecoming with teams.


This included personally handling a request for proposals, vendors, and set-up coordination for the team. In addition, proposing 6-7+ figure budgets to the entire school board. My event planning, training, and retreats grew into 7+ industries. This included coordinating and speaking at trainings for 25 - 3,000 to 10,000 + people across industries

.

In one particular case, coordinating 50+ locations nationally for four back to back one-week-long training for team building, strategy, and compliance for 3,000 people with a team of four people.


Through my journey from corporate to calling, I experienced clarity on desiring expression, time and location freedom. These three ultimately leading to financial freedom.


Disclaimer: I am not there yet. I am on my way. I am helping others as well.


I've now created 5+ freebies, 5+ courses, and 5+ events using Wix, Kajabi and other tools for experiences and events. I've helped numerous others as well. If I did it, so can you.





So, let's get into:


3 Keys to Create a Website for Experiences and Events


1. Share Examples


Sharing examples on your website for experiences and events is important. People want to see evidence of the experiences, events, and results you've done. This helps build trust. The biggest fear most people have is the unknown.


By sharing examples on your website for experiences and events, this helps people overcome that fear when it comes to you. Keep in mind people trust at different levels and times. That is why it is so important to be consistent.



Examples you could share could include:

1 Prior work and corporate-related experiences

2 Event and speaking videos and testimonials

3 Hosted events and press trips

4 Media Features & Blog Posts


Keep in mind what you love to see when you first discover something or someone.


In the beginning, I shared prior experiences. Now, I have testimonials and videos from our workshops, speaking, and retreats. Sharing content with the community creates trust and more community.












 


2 Use Tools


Tools make it so much easier. I use Wix for our website. It includes our blog & email marketing for our newsletter. We use Kajabi for our freebies, courses, and events.



To expand exposure to invite people I use tools and platforms like EventBrite, Airbnb, and more. In today's online world, it isn't enough to post only on your website. Using additi