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  • Writer's pictureKatrina Julia

How Passion + Purpose = Profits. Purpose Excerpt to the Book

Updated: Jan 10, 2020

How Passion + Purpose = Profits

and sneak peek to upcoming book!

How Passion + Purpose = Profits

Excerpt from Chapter: Purpose: Path to Purpose.

I believe I am and we are multi-purposed.

I believe our purpose comes from:

1) Pure Passion

2) Uniqueness

3) Historical Influence

4) What We Overcome

5) How We Evolve

6) Pursuit of Potential

7) Ultimate Legacy

The things we love and that light us on fire for life are as unique as a thumbprint. There is a reason why you love what you love, and that there are people that are and will uniquely be drawn to you.

As you walked through Passion, I am sure that some things were awakened in you. As you saw in my own story, I am no different than you.

I will share my example, and then I want you to take the same approach on your purpose.

◆◆◆ In Passion, you learned a lot about what you love, overcoming, evolution, and legacy.

So, here let's focus on 2-7.

Our Uniqueness I was born in Poland to a Polish mother, Eva and a Bulgarian father, Krum. I lived in a refuge camp from the time I was 6 months until about a year and half. I was in four countries by the time I was two. I speak four languages. I have a knack for getting along with people of all different races and countries.People comment on this to me all the time. This started from a very young age.

I also have many instances in life (the above included) where it was clear that a higher power and a hand of protection by our Creator, Spirit, and Son was at work.

There was a time where I left my home at the age of 3 and crossed the street by myself to go to my mom's work (the babysitter wasn't paying attention). I went looking for my mom at work because I wanted to see her. Her co-worker found me within an hour playing by myself in the aisles.

There were two times (once at the age of 4, and another at the age of 6) where I was almost molested. However, before anything inappropriate happened, my mom had a "feeling" to come to me or a neighbor showed up just in time.

I've always been multi-passionate in every way. I've always had a deep passion for learning. Not only have I traveled since being conceived, but I have always loved exploring cultures. I have now traveled to over 25 countries. I am a huge risk taker and highly adventurous. I have gone sky diving (real life and indoor now), scuba diving (I'm also advanced certified), and have done numerous water sports. I also left my job, interrupted my accounting courses for my CPA, and left Houston to pursue working on NBC Apprentice TV show on a leap of faith. I always had side hustles in every single position I had in corporate from within a few years of finishing grad school to becoming an entrepreneur. Many things come easy for me that I am now aware do not for others.

Your Uniqueness

How are you unique?

What sets you apart?

What did or do people "make fun of" you for?

What comes easy to you?

What unique experiences have you had?

What ways do you interact that are different?


Historical Influence

Historical Influence may mean many things. This may be the influence from the family or people that raised you. It could be influences from your city or country. Your biggest influence may come from your culture or heritage.

Here are some examples into my story and influences that have shaped and/or impacted me.

I am Polish and Bulgarian.

This includes my parents, languages, traditions, and the food. Some other areas of impact include history of the country's themselves (wars, communism, holocaust to name a few) and belief systems.

This involves the power of choice and choosing to love and accept some of the influences, and step by step breaking free of many of them.

For example, I love my parents dearly and in many ways am similar to them. In many ways, I am very different and choose to be different. I love cultures and experiencing them wholeheartedly. One of my desires is to travel to 100+ countries. I am deeply saddened by wars and holocaust. I almost went to visit Auschwitz near Katowice. I was actually born in Katowice in Poland. I was on my way in 1999 to visit with my Godmother, Hania yet the camp closed an hour earlier that day. I took it as a sign to never forget what atrocity humanity is capable of, yet not to visit at that time.

I am deeply passionate about expression, love, and freedom. This is the polar opposite of oppression, hate, and bondage. ◆◆◆

My mom's loves.

My mom is deeply unconditional in many ways. She talks about camping, travels and walks to the woods. She remembers helping in the garden growing up, and Girl Scout experiences as some of her favorite memories growing up. She loves learning, travel, worked at a university, and had a few close friends. ◆◆◆

My mom and I.

My relationship with my mom was close as a child. Then, we experienced some turbulence, as we call it, in my teen years.

I believe to a large degree it stemmed from my fears or inability to truly accept unconditional love.

From 18 years of age, so over the last 20+ years, we have been very close, more like best friends and travel buddies.

We communicate very clearly. We communicate very calmly. Sometimes I feel like I'm five years old with my mom, and sometimes 10, sometimes 40, and sometimes 80.

It's an amazing, amazing feeling.

It is beyond priceless, and I am eternally grateful.

Although this book initially came up to help serve you. The more I write and speak it, I also have tears come up all the time and I am overwhelmed with love and gratitude.


My dad love's.

My dad is very driven and generous in many ways. My dad often talks about creating, markets, and business. He understands things quickly without formal training. For example, when we moved to the United States, my dad was the one that had no formal language training (my mom did), yet he fearlessly started speaking English first. He is also fiercely loyal to our family and providing for us. This was done even to his own detriment of sacrificing himself, his dreams, and his health many times.


My Dad and I.

My relationship with my dad growing up was close when I was very little. Then, I think it was hard for my dad to understand a girl. I feel like many of us struggle between men vs. woman to be misunderstood vs. listening to understand.

We later got closer in my college years and spoke a lot about business. My dad was and is very excited about promotions and growth that I and my brother, Alex have experienced.

We have also learned to communicate calmer and focus on joy.


How is your mom?

How are you similar?

How do you want to be different?

How is your dad?

How are you similar?

How do you want to be different?

Have you honored him? Have you told him?

Have you forgiven him for any pain?

Have you reframed any experience to purpose?

If you did not grow up with them or they are not alive - write a letter to them setting yourself free, releasing yourself, and them.

Apply this to someone else if they raised you as well.

How have you treated others how they treated you?

How maybe have you judged others the way they did?

How maybe have you judged them for how they raised you?

What do you know of their history to consider their life?

How could you extend more grace and forgiveness to them, to yourself, and to others?

How could you rewrite the stories for purpose?

What unique experiences have you had?

What ways do you interact that are different?

Can you ask your mom more of her background?

What she did in elementary? Middle School? High school?

Dating? Marriage?

Did your mom work?

What did she do?

What did she believe?

Faith? Abundance? Fear? Worry?

Who else may tell you more about your dad?

Dating? Marriage?

Did your dad work?

What did he do?

What did he believe?

Faith? Abundance? Fear? Worry?

Who else may tell you more about your dad?


We will not escape this journey of life alive. We have walked through experiences that feel painful, cause us pain, we choose to see as painful, or all of the above.

I am not immune to any of this. Often, what we have overcome and our pain may paralyze us. It causes us to have fear, stop trying, quit on our dreams, and give up hope on creating a life and business we love.

You read my story in the beginning of stories I told, battered relationship, loss, complexity and chaos in health, wealth, and business so you know you are not alone here. We are in it together.

I started remembering that in college, I reframed so many of my stories I had lived up to that point. I realized I was unaware to this skill when it happened then. When I started reflecting on all the times and experiences I had, college came to mind.

Why? Because I was learning, leading, experiencing, creating, expressing, traveling, writing. Literally all the things I love.

I started reflecting on this in 2011. I then started reflecting on my mindset. I realized I had this uncanny ability to turn pain into purpose. I realized, like many of us that experience pain, I chose to be resilient. I remembered speaking to students and large groups (up to 10,000+) about creating, vision, about my experience in my battered relationship. I chose to feel the pain. I chose to turn the pain into purpose for people. Yes, I had stories in my mind about what I believed. Yes, I allowed pain. Yes, it sucked. However, I had a choice I could wallow in it. Poor me. Play the victim. Stay there. Repeat the story. OR I could choose to turn pain into purpose for people. I could choose to share it and set myself free.


When we choose to hide experiences and bury them they often may turn into fear, shame, guilt, condemnation and they come out in many ways. For example, addiction, abuse, hatred to name a few. We are refusing to forgive ourselves, as well as others. One of my favorite scriptures is Romans 12:2 Do not conform to the pattern of this world, but be transformed by the renewing of your mind. Then you will be able to test and approve what God’s will is—his good, pleasing and perfect will.


What have you overcome? Make a list.

How do you demonstrate resilience?

What do you keep hidden from yourself and others?

How could you reframe the story for forgiveness and grace?

How have you been sharing what you have overcome?

Write a letter to anyone that has harmed you (even if you don't mail it) to release the next layer or level of forgiveness.

Write a letter to yourself forgiving yourself and expressing love for anything you judge yourself for.

How could you turn pain into purpose?

How could you serve others with what you have overcome?

How could you extend more grace and forgiveness to others?


The story I have shared about my own transformation, and the journey in the seven year increments show you how I chose to reframe my beliefs, actions, and stories. The old stories at one point had served, protected, or aligned to what I needed or wanted at the time.

For example, Corporate to Calling. For years, I believed that I had to be or work in corporate to be successful as an employee. How do I know this? Because I know myself. I had side hustles 98% of the time or I was learning something new while still holding on to something out of security and fear. I realized that was true for me. Once I evolved, at my core I knew all I ever truly wanted was to be and have creative, expressive, time, location, and financial freedom.

For years, I was okay at being partially who I am created to be. However, there came a point where the desire to become who I truly am created to be far outweighed the fear of the unknown.

As a child, our typical focus is love, acceptance, care, survival. Our daily focus points in elementary school are very different typically than middle or high school or college or adulthood. I was no different.

When I look back on my childhood, several key experiences are highlighted for me from ages 1-7.

There was a fire where we were all okay right around the time my brother was born. The international influences continued in elementary. I had an Indian babysitter Anese, a Filipino babysitter Joy, and a great friend from Vietnam - Uyenly I would visit after school sometimes. There was always a lot of outdoor time riding bikes, playing basketball outside with Rozrick, and lots of swimming.

One of my favorite memories was when I was about 7 when I was in girl scouts. It was my first time being exposed to Girl Scout cookies and ultimately, entrepreneurship for myself. It felt like freedom! I remember seeing this Teddy Bear Charm that I would get if I sold 200 boxes of cookies. I immediately got to work, got a team (my mom and dad), and went door to door often by myself. Yes, we sold 200+ cookies and I got that Teddy Bear Charm.


I also remember several friends I had in elementary school that we stayed friends all through elementary. I have some great memories and some that surprised me like many of us. I remember Emine, originally from Turkey, and lots of phone and hanging out. I remember Diane and sleepovers and prank calls. I remember Uyenly from Vietnam who lived by the school that I would hang out with.


I remember writing books already in elementary school. Yes, elementary. We had a teacher who had us submit for publication simply to give us faith and insight into the process no matter what happened. I remember having so much fun through it all.


I remember being exposed to a love of travel through my mom. I remember traveling to Poland when I was six years old with my mom, while my dad stayed home and worked. I wanted us all to go. It was my first trip back overseas at that point since first coming to the United States.

I remember my mom being pregnant with my brother and having lots of fun on the plane with the flight attendants. I wrote, journaled and watched movies. I have lots of incredible memories with my grandmother with her garden especially with raspberries and yummy food. She loved cooking for those she loved especially Pierogi and Nalishniki (polish dishes that are similar to dumplings or crepes with all kinds of stuffing varieties). I remember lots of fun times with relatives, and times with my cousin Kasia and lots of friends playing outside in nature.


it's interesting also as I write this how I remember more as I go. When we serve others, in turn we also get served. The flow of life.

There are moments of impact that stand out to us in our lives that perhaps disrupted the status quo, involved pain, or made us feel unsafe or unstable. I am no different in that I have also had this amazing human experience.

I remember when I was eight years old my Grandma came to visit us in the United States for the second time. She came when I was about two, but I don't remember that consciously. I remember when she came when I was eight for a lot of reasons.

She always cooked my favorite dishes especially Polish pierogi. I even ate 21 of them when she made it especially for my eighth birthday. I also remember going with her to Sears a lot and helping her return things because she didn't speak English and needed my "services" as a "translator". I also remember many fights between her, my dad, and other family that was visiting. It was one of the first times I saw consistent discord or disunity among people. I didn't like it.



What were some of your experiences as a child?

What type of family life did you have?

What traditions do you remember?

What was important to your family?

What experiences in elementary school?

What cultural exposure did you have?

Did you travel? Where did you travel?

How did your parents spend time?

How did you spend time?


I hope you enjoyed this! If you want to pre-order the book, go to the tool bar and the book section!









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 Here is to you creating a life and business you love!

Photo credit: @psiloveweddings

Create. Transform. Inspire. You Were Born to.



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