How to Repurpose Content for Social Media and Your Business
You’ve perhaps got an idea of branding, content, and social media. You’ve perhaps started in some areas, or feel like you've got colors, themes, and consistency going.
You’re concerned about your strategy, your structure, your systems. You’re concerned about clarity with your branding, making the most of your content, and getting super consistent with social media and what you offer in your business.
You’re worried about picking the right photographers (or shooting yourself better), making creating content easier, and making the most of your time.
You’re afraid of not effectively communicating on social media and your website, but you are equally worried about cash flow, paying the bills, as well as the results they will (or won’t deliver)....
Yet you are more afraid of not getting your story, your experience, and your brand out there, so you hang on through the process.
You are still reading because… because deep down inside you know there has to be a better way to repurpose your content for social media and your business for long term results (elevate energy, reach your community, exponential exposure, share your message, and make more money long term).
What if you created content with clarity to truly connect, create and cultivate?
What if you were able to create the feeling you want people to feel?
What if you repurposed content and photography across all platforms?
What if you repurposed content and photography across your offerings?
What if you made momentum with them easily with pre to post event content?
What if you developed relationships with creators with collab options?
Imagine the return…Imagine the results…
It is possible to create it.
How do I know?
Because I took ALL the education and experience from industries and brands served, and we did just that.
How did we do it? I figured it was time to share it to serve others.
Here, you will learn how to set up the
for content creation.
I’m going to say, right up front, this article will involve you to take time to get clear on your story and take action!
I will equip you how to do this step by step so you feel equipped and empowered.
This will save you a ton of time, heartache, and money!
This took myself and the team about five years to get to.
I completely get it! Before 2014, I had no idea about creating and repurposing content for social media and business. The only social media posting I ever did was strictly personal and/or motivational! I maybe tuned in once every two weeks or so! I worked in industries and positions where I was not directly involved in social media. My roles ranged from strategy to finance to compliance!
However, when I started getting into fitness and a lifestyle business, I recognized the influence and power of story sharing and social media fast!
This took me back to college - when we did word of mouth advertisement in creating organizations and being leaders on campus. Although, Facebook didn't even exist when I was in college, I recognized that the concept of content creation, social media, influencer marketing all relates to connection, creation, cultivation - and the post powerful form of influence - word of mouth.
To give you insight into my own results - my first year in sharing my story on social media with my before and after photo showing how I lost >55 lbs., my business blew up 25X on one platform alone without any ads! I realized then how influential social media could be!
I was on one platform then, and even thinking about Instagram, YouTube, Pinterest (oh my!) overwhelmed me!
I think we can all agree — creating a life and business you love involves always learning new skills and tools. Social media is definitely one of them, and it continues to evolve.
Before 2014, the only platform I was on for business was LinkedIn. I thought of it as resume type builder and/or Business 2 Business platform. Then, when I had the experience with Facebook, I expanded my mind to learn the other platforms step by step.
I also recognized the impact and inspiration with influencers and started to learn from and create a community with them! The insight across Google Search Engines, Facebook, Instagram, YouTube, Twitter and Podcasts I've learned has been crazy amazing!
I focused on How to Get Smart with Social. I translated this on How to Repurpose Content for Social Media and Business. I am big on creating clarity, saving time and money. Who isn't?
I've put together Three Steps on
How to Repurpose Content for Social Media and Your Business!
It is so easy to get lost in the foundation of setting up your strategy, the stability in creating structure and staying consistent, and learning how to grow with your own platforms and offerings!
At the same time, it is important to be connected in real life! Hello?!
It is definitely an art and a science in How to Repurpose Content for Social Media and your Business!
Like us, it constantly evolves.
You, my friend, want to connect, create, and cultivate a life and business you love. I can tell. That's probably why you are here reading - hello?! You know that social media may be super powerful for your life and business, and there has got to be a smart way!
So, since you really want to get smart with social, this post is for you.
Here are the three steps that will help you with your
strategy, structure, and systems!
If you consistently focus on any or all of these steps, you will exponentially increase the results of your social media and your business!
In this blog post, I’m sharing three steps on How to Repurpose Content for Social Media and Your Business!
This may help you whether you work for someone else in a social media role, have a side hustle, are a long time blogger, lifestyle entrepreneur, or want to be one!
Plus, if you want to create a life and business you love - connect with more people -
don't you owe it to yourself and your community to to invest the time to learn?
According to Social Media today, the average person spends about two hours a day on social media. Even more interesting, is estimates are we will end up spending about five years of our lives on social media (something that didn't exist 20 years ago!)
STEP 1: FIRM FOUNDATION The firmer your foundation, the easier it will be to create and repurpose content. It is so easy to get caught up in complexity of content creation. The simpler and easier we make it, the faster you get results. Here are some questions to help you: 1) Are you clear on your messaging?2) Do you know the people you want to reach?3) What type of phone and camera do you have?4) How clear are your images and pictures?5) What types of photographers / bloggers do you love?6) Which platforms are you on currently?7) How often do you post consistently?8) What platform is next for you?9) What tools do you use to post?10) How are you automating and saving time? Photography There are a number of approaches to take. Let's start with the most cost effective! The first thing I want you to focus on is take action.Simply start, practice, repeat.
2) Invest A great way to expand is to use a platform like fiverr to get a social media manager to help you grow. An alternative to help you get smart with social is to use tools like IFTTT and Hootsuite! Highlights:Can do it anytimeSuper simpleSuper cost effective I cover the 411 on both of these tools and much more in our free Smart Social Guide, as well as the How To's and Behind the Scenes in our Free Sneak Peak to Our In a Day Series: Social Media Webinar!
Simply, decide to go through the three steps. Set a day this week or next to simply do it. Whether it is you, your team, or both! You will learn so much by going through it!
Create. Transform. Inspire. You Were Born to.
Comment on what you are creating or what insight you had!
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