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  • Writer's pictureKatrina Julia

How to Repurpose Content for Social Media and Your Business

You’ve perhaps got an idea of branding, content, and social media. You’ve perhaps started in some areas, or feel like you've got colors, themes, and consistency going.

You’re concerned about your strategy, your structure, your systems. You’re concerned about clarity with your branding, making the most of your content, and getting super consistent with social media and what you offer in your business.

You’re worried about picking the right photographers (or shooting yourself better), making creating content easier, and making the most of your time.

You’re afraid of not effectively communicating on social media and your website, but you are equally worried about cash flow, paying the bills, as well as the results they will (or won’t deliver)....

Yet you are more afraid of not getting your story, your experience, and your brand out there, so you hang on through the process.

You are still reading because… because deep down inside you know there has to be a better way to repurpose your content for social media and your business for long term results (elevate energy, reach your community, exponential exposure, share your message, and make more money long term).


What if…

What if you created content with clarity to truly connect, create and cultivate?

What if you were able to create the feeling you want people to feel?

What if you repurposed content and photography across all platforms?

What if you repurposed content and photography across your offerings?

What if you made momentum with them easily with pre to post event content?

What if you developed relationships with creators with collab options?

Imagine the return…Imagine the results…

It is possible to create it.

How do I know?

Because I took ALL the education and experience from industries and brands served, and we did just that.

How did we do it? I figured it was time to share it to serve others.


Here, you will learn how to set up the



and growth

for content creation.


I’m going to say, right up front, this article will involve you to take time to get clear on your story and take action!

I will equip you how to do this step by step so you feel equipped and empowered.

This will save you a ton of time, heartache, and money!

This took myself and the team about five years to get to.



I completely get it! Before 2014, I had no idea about creating and repurposing content for social media and business. The only social media posting I ever did was strictly personal and/or motivational! I maybe tuned in once every two weeks or so! I worked in industries and positions where I was not directly involved in social media. My roles ranged from strategy to finance to compliance!

However, when I started getting into fitness and a lifestyle business, I recognized the influence and power of story sharing and social media fast!

This took me back to college - when we did word of mouth advertisement in creating organizations and being leaders on campus. Although, Facebook didn't even exist when I was in college, I recognized that the concept of content creation, social media, influencer marketing all relates to connection, creation, cultivation - and the post powerful form of influence - word of mouth.


To give you insight into my own results - my first year in sharing my story on social media with my before and after photo showing how I lost >55 lbs., my business blew up 25X on one platform alone without any ads! I realized then how influential social media could be!


I was on one platform then, and even thinking about Instagram, YouTube, Pinterest (oh my!) overwhelmed me!


I think we can all agree — creating a life and business you love involves always learning new skills and tools. Social media is definitely one of them, and it continues to evolve.


Before 2014, the only platform I was on for business was LinkedIn. I thought of it as resume type builder and/or Business 2 Business platform. Then, when I had the experience with Facebook, I expanded my mind to learn the other platforms step by step.

I also recognized the impact and inspiration with influencers and started to learn from and create a community with them! The insight across Google Search Engines, Facebook, Instagram, YouTube, Twitter and Podcasts I've learned has been crazy amazing!


I focused on How to Get Smart wi