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  • Writer's pictureKatrina Julia

Build Your Boss Brand Step by Step

We see the shifts of entrepreneurship all around. With the increasingly connected digital world we live in, it has made it easier to connect to more people. At the same time, facing fears from the inside out is a real thing. Making the leap on going all in on our own dreams may sometimes bring up fears we never knew we had!

Although, I was a side hustle queen (before the term even existed) from college on to 2010, I became painfully aware of many doubts, fears and insecurities I had when I became a full-time entrepreneur. These have included fear of success (yes despite my own results and helping others), fear of failure, fear of being seen to name a few. When I realized how irrational they can be it baffled me - how could I be a public speaker for 15+ years yet be terrified to get on camera (overcame this one last year)!. Our mind is powerful. It tries to protect us from harm or perceived harm. We get to learn how to reframe and overcome the imaginary fears!

I started reflecting several years ago on how to do this and how to help others.

When I first started building my brand, I was figuring it out. I went from having a consulting company for CEO's and CEOs to also doing nutrition to creating this lifestyle brand with health, wealth, and business all in one. There is always a part of figuring it out. Learn to embrace it. At the same time, strategy, structure and systems will help you calm your mind and build your boss brand step by step.


This made me start thinking about my own story of fears, doubts, insecurities which translated to overwhelm, complexity, and clutter....and not the results I wanted until I shifted into....

Build Your Boss Brand

Step by Step...

With Strategy, Structure and Systems


I started to realize that the same things I had applied to my corporate life rising to an executive was exactly the mindset of belief, results, and accountability to set up. Prior to being an entrepreneur, I had served in over 7 industries after graduate school in roles from Director to Analysts to a Chief Audit Executive alongside the C-Suite. For years, I had generated 7-9 figure results for others repeatedly, and maintained side hustles all along.

Yet, I found myself in 2014 (year three of being a full-time entrepreneur) on shaky ground. I found myself unclear on the next steps in my life and business. I had a consulting company (Inclusivitie) and it was doing great (almost six figures at that point), and now I had this blossoming business on social media. At the same time, I felt terrified and unworthy. I felt things were moving too fast and/or out of my control. For years as a CPA and with Corporate Support, I had a backbone outside myself. Yes, I ran side hustles and companies on the side. Yet, being full-time and being all-in is a completely different ball game.

I allowed myself to do something I hadn't done ever before - slow down, breathe, be patient, and get clear.


I began to get clear on strategy, structure, systems and the steps.

I began to get clear on not only my business (rolling my passions and purpose into an all in one lifestyle brand with health, wealth, and business in 1 - think AirBnb or Uber or Amazon of Transformation.); but also building a boss brand step by step.

Building a Boss Brand with strategy, structure, systems and steps helps us calm our fears and gives us a road map.


I was also super overwhelmed with being 100% responsible with no backbone. I realized though that I had been driving the results myself all along! Here is a sneak peak into our monthly mastermind and academy and insight into the Boss Brand!


I think we can all agree — creating a life and business you love involves elevating our energy when it comes to building. It involves changing our minds from all the lack, fears, and insecurities we have allowed when it comes to creating a life and business we love, making money, and giving back.


One of our focuses in our lifestyle platform is How to Build a Boss Brand, and teach others how to do the same.


I realized the incredible insight in dealing with the internal, and the stories we tell ourselves; as well as the practical and the How-To. I know first hand from not only having experience in over 7 industries and roles and generating others countless results, yet not feeling like I was worthy of freedom until the process within the last seven years, that no matter what external evidence shows up of abundance and wealth - we will not hold on to it - if we don't believe we are worthy of having freedom.


So, I've put together steps to Build a Boss Brand.


It is definitely spiritual and mental. It is also an art and a science. It is also accepting we have never arrived. There are always new levels of growth.


You, my friend, want to build your boss brand. You know that you may serve more, create more, grow more, and there has got to be a smarter way!

So, since you really want to be a Boss and build

a Boss Brand,

this post is for you.

In this blog post, I’m sharing highlights on the steps to building a boss brand.

This may help you whether you are simply trying to get a handle where you currently work for someone else, have a side hustle, are a long time entrepreneur, lifestyle entrepreneur, run a multi-million or multi-billion dollar company (I've seen brand building and scaling issues everywhere) or want any of these avenues to be your next move!

Plus, if you want to create a life and business you love - don't you owe it to yourself and your community to to invest the time to learn to be a better boss and brand builder?


Let's talk about the steps and how we may take action simply and clearly in Building a Boss Brand Step by Step.


1. Use Simple and Easy Tools

I've found in many years of working with industries ranging from retail to energy to education to consulting and more that the more we simplify with a tool and/or process, the better. I find that often ideas do not get launched or are not as successful as they could be due to over thinking, over complicating, and over or under communicating.

We often are not aware we are doing it (hello of course I have done this - #imhuman!)

It is very easy to get caught up in the day to day, to simply go with the flow, or do what everyone else is doing.

My go to questions in life and business are:

1) How may we make this better?

2) How may we innovate?

3) How may we simplify?

4) How may we scale?

The simpler and easier we make it, the faster you get results.

I have TONS of business tools!

I've highlighted two of my favorites to get you started!

a) Canva is an amazing free tool that allows you to do all things graphically and marketing wise! I use them for blogs, freebies, presentations, social media, guides, courses, academies and more! We also do hands on activities at our events!

b) LivePlan is an amazing business plan tool! I've used them for my own businesses, prior side hustles, and clients in over five industries generating up to 12 Million dollar results for organic growth and acquisitions!

This is also in our monthly mastermind, (we have a free 14 day challenge), academy, and we also do hands on activities at our events!

2. Create It. Period.

The faster you create a consistent habit, the more you will make momentum and results.

Too often, I see people (myself in the past included) get stuck on fear and perfectionism. Set a goal, get it done, and then adjust it for next time! One example is our blog! It has evolved so much!! Another example my videos! We learn by doing!

Another game I play with myself is "In a Day". I breakdown How to Do Social, Blog, Course, Video, Academy, Website in a Day in 5 Steps! You can see mini videos on our YouTube. This framework is also in our Monthly Mastermind in Months 3-5.

3. Talk About It

Speaking of videos... get out there more. If you want to Build a Boss Brand, people want to see you both in person and online. It is 2018! Hello! This is so important in building the know, like and trust factors!

We have amazing access to basically do free commercials live on Social Media! Instagram, YouTube, Twitter, and Facebook all offer instant live sessions!

I experienced in the past being extreme in one or the other. I believe a healthy balance between the two is key. It is sooo easy to get wrapped up in the digital world, and neglect connecting in real life!

For example, we are focusing on setting up 1-2 live events locally every month, connect with community at WeWork co-working space, and 1-2 lives every week on social media in the next 1-3 months to give you a gauge.

We are also expanding with influencers sharing their insights into our experiences through our influencer platform.

Talk about what you love. How may you help more people if they don't know you exist.

To Build a Boss Brand we connect, create and cultivate.

4. Create with Your Community

This is something I had amazing experiences with all around. This started with family and travels, grew into creating with community with Girl Scouts, later in college, some in corporate, and now creating our community.

To Build the Boss Brand You Want Step by Step -

Ask What Energy You Want Around You.

Our first focus is to focus on high vibes. What you are, you attract. As a result, it is important to keep yourself in a high positive state. If you feel yourself going in a lower mood, create the space to take the time for yourself that you need.

I can not stress the importance of this. How you treat others and treat yourselves is what stands. Creating with community may look several different ways.

I equate this to your closer inner circle relationships, work / entrepreneur environment, our community with our clients, our community with influencers, and our community with giving back.

Think about what is the best next step for you to create with your community!


Creating is where you unleash inspiration!


5. Be Approachable.

Build Your Boss Brand Step by Step requires vulnerability, authenticity, and leadership.

As an entrepreneur or leader, it is important to have values. It is also important to be relatable and approachable. People will WANT to work with you and for you.

At the same time, you will get priceless feedback to help you Build Your Boss Brand Step by Step!

Think about it!

If you have the best service or business, but no one knows about it - how may you serve more people?


What were your biggest takeaways from Build a Boss Brand Step by Step? What are you going to take action on?


Here's a snapshot of the

Website in a Day Mini Series!


If you want to get serious about creating a life and business you love, you may create with us to start in our FREE 14 Day Challenge in the Creation Club (our monthly mastermind) and/or take a peak at our retreats or academies!

Here is what a student recently said about our Transformation Academy!

Create. Transform. Inspire. You Were Born to.

Comment on what insight you had and share on social and tag a friend!


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