• Katrina Julia

How to Create Content Globally

There are many ways to share our lives and value with people on social media. This may include passions and purpose ranging from family, health, food, fitness, money, lifestyle, business, fashion and more! For me, it is all of these.

I get a lot of questions on how I share these and combine to show on social media.

Here, I will share with you the topics and ways that I create, plan, and share content! PLUS how I did this recently in Bulgaria!


I've been creating content, guides, and manuals for >15 years. This started way before social media existed. I started in college when I created a nonprofit organization with two of my best friends, continued with >7 industries, and creating guides and instructions for >20,000 people across multiple companies and industries. I've simply now learned how to apply this in combination of learning from bloggers and social media gurus.


Before I left for Bulgaria, I had an idea that I wanted to share my journey with health, wealth, business, and travel topics.

Here is the intentional outline I created before leaving the U.S.:

1) History + Family in Bulgaria

2) Healthy Lifestyle + Traveling

3) Behind the Scenes Travels

4) Bulgaria Beaches

5) Self Care + Lifestyle

6) Architecture + History

7) Business + Lifestyle

This included creating images + videos. I mainly use my iPhone to keep it super simple and the free Splice App.

My intention is to make things easy and simple so anyone may do it!

I like to have an outline and plan, and to be super flexible to allow space for creativity and spontaneity. In each area I visited, you will see below how I combined freedom and creativity with having a plan!

Week 1:

I was in Bulgaria we were in Varna, and I shared videos on History + Family, Herbalife Shakes + Workouts, and Behind the Scenes Beaches! See my recent post here