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  • Writer's pictureKatrina Julia

How to Build a Boss Brand

Building a boss brand is the process of reviewing where you are, and where you want your life and business to go.


Since 2006, I’ve been learning how to combine passion, purpose, people, and profits. This has included serving both sole practitioners and multi-million and billion-dollar brands in multiple industries—retail, consulting, energy, and education, to name a few. I’ve combined all I’ve learned into a smart approach to helping businesses start or grow.

Throughout this journey, I’ve been able to make a direct impact on my own business, as well as others. In 2014, I guided my own team to grow my own business, FIT Life Creation, 25x in year one. We took an integrated approach, combining storytelling, video, and social media across multiple channels.


I’ve helped other brands across a variety of industries achieve 10x results equal to over $10,000,000 in one year alone. In one instance, an energy company I worked with actually achieved over 1000 percent return on investment.


Before we jump into how to build a boss brand, I want to acknowledge that you may not have even started your business yet! I celebrate you for even thinking about embarking on the journey of entrepreneurship. It is not for the faint of heart.

But if you’re interested in figuring out how to build a boss brand, keep reading on 11 Steps to Quick wins to get your boss brand off the ground (and save money)


I am honored to be featured in partnership with BPlans and PaloAltoSoftware with:

Photo credit: Natalie Minh Photography @seeleyfoto


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